Strategy and Planning

Solving Complex Problems in a Customer-first World

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Teams Governance and Automation – Take A Teams First Approach

Teams governance can be overwhelming if you don’t know what you’re doing or new to Teams.  I recently spoke at a webinar with Chris Barber in a webinar titled “Teams Governance & Automation.” We discussed the Teams platform and the teams application platform. Teams has arrived at a time where users are ready for a […]

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A Product Journey from PLM to PIM

Behind every successful ecommerce experience is relevant and accurate product information. A product goes through multiple stages such as ideation, research and design, pricing and configuration, marketing, and digital asset association before it is deemed ready for channels like ecommerce, marketplaces, and more. This process of taking a product from ideation all the way to […]

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How to Boost Up Your On-Site Search with a Product Experience Page

On-site search is often a component that often gets overlooked because it can be complicated and challenging to tweak and tune this element of your site with ease. However, before jumping in to set priorities for boosting specific terms, which could lead to negative consequences elsewhere on your website, I recommend looking at product data to enhance your on-site search.  Product data is vital to the […]

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Mobile Solutions for B2B Medical Sales

B2B medical sales involve the purchasing of medical supplies, including personal protection equipment (PPE) such as masks, gloves, goggles, and face shields, and typical customers are labs, hospitals, clinics, manufacturing companies, and clean rooms. These products protect the wearer from their environment where infection, disease, or dangerous chemicals may be present. In hospitals, the wearer […]

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Feeling Stuck in Your Digital Transformation? Start with Empathy and Dumplings

As organizations continue daily adjustments in response to pandemic-related market shifts and customer expectations, existing internal alignment challenges compound. The compounded alignment challenges multiply when digital strategy transformation activities are layered on. This perfect storm results in clients asking how they can get their teams unstuck, aligned, and moving again. I’ve started answering the question […]

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Product Detail Pages Are Dead. Product Experience Pages Are Here to Stay.

It’s funny how changing one term in a phrase can make us think so differently about something. On a recent panel discussion with Digital Commerce 360, I spoke about this exact paradigm change as it relates to the world of commerce. Product detail pages (PDP) have long been something that we in the commerce space […]

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COVID and Commerce: Why a Pandemic Will Compel B2B Businesses to Adopt B2C Models

In a previous blog, Digitally Catering to New Customers Post-COVID, I explored the impact COVID has had and is continuing to have on B2B healthcare organizations, specifically in areas such as commerce and site traffic for organizations that sell health/wellness products. I mentioned that there were two scenarios I can see unfolding as COVID continues […]

Filling The Gap In Strategy

As I noted in my previous post there is a gap in strategy that occurs between the business strategy and the implementation of a variety of initiatives.  I want to discuss how we at Perficient have chosen to fill it. The approach we take has actually been honed over a period of years and even […]

The Gap in Strategy

I’m going to focus a few posts on strategy.  As strategists like Harvard’s Michael Porter (no relation) have noted, strategy makes or breaks your company.  If you haven’t thought through what you do and how you compete then your company will be impacted. More strategic firms will outmaneuver you while winning a larger share of […]

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Strengthen Your B2B Commerce Experience with CPQ & PIM

In our blog, Building Better B2B Commerce Experiences with CPQ, we explored how companies can benefit from implementing a CPQ system. To take it a step further, we’ll now explore how pairing a product information management (PIM) system with CPQ strengthens your tech strategy so you can build an effective B2B commerce experience. A PIM […]

Digital Data Cloud

Perficient’s Cloud Modern Data Platform Approach – Customer Journey & Capabilities

Various Enterprise clients across different verticals like Healthcare, High tech, Financial Services, Retail, Manufacturing, and Supply Chain etc. can leverage the Modern Data Platform approach. Marry in people, process and technology and you have Producers and Consumers with a great value add. This Digital Transformation approach will help enterprises looking to re-platform, helping various Line […]

Add the Google Shipping Address Autocomplete Feature in Insite Commerce

Shipping address is a very important data point in online shopping, which is why improving the shopping cart experience with an address autocomplete feature is becoming more common on ecommerce websites. Adding the Google Places Autocomplete API to your online store’s checkout workflow can increase conversion rates, decrease abandoned shopping carts, and result in 20% […]

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