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How Digital Solutions Help You Reach Customers in Times of Need

Some business disruptions can be planned for— material shortages, natural disasters, compliance or fulfillment roadblocks. But what about the obstacles we don’t see coming? The impact of the COVID-19 pandemic has touched nearly every business in the world in some way or another, and in the face of such an unprecedented global crisis, many are […]

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Remote Work During COVID-19 With Microsoft 365 – Here’s What You Need To Know

Considering the highly fluid COVID-19 (more commonly known as the Coronavirus) situation, businesses around the world are continuing to grapple with the impact it will have. What many are now learning is that digital has the power to help organizations not only respond quickly, but mitigate risk associated with disruption of normal business operations. No […]

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Commerce During the Coronavirus – What Business can Do Now, Next, and for the Future – Part 3

This three-part series focuses on what digital commerce teams can do to shore up operations and remain effective right now, over the next few months, and in the mid-term future. Obviously, times are tough and every organization has unique challenges, so not everything below might apply, but sometimes the most stressful situations result in the […]

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Commerce During the Coronavirus – What Business can Do Now, Next, and for the Future – Part 2

This three-part series focuses on what digital commerce teams can do to shore up operations and remain effective right now, over the next few months, and in the mid-term future. Obviously, times are tough and every organization has unique challenges, so not everything below might apply, but sometimes the most stressful situations result in the […]

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COVID-19 and Supply Chain: The New Route to Transform

Stores are left with empty shelves and a bunch of questions. How will they get a new product? How will they keep employees safe? How will this affect the supply chain and distribution? As the economy sees a major jump in consumer purchases, it raises the question of supply and demand. It’s common for companies […]

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Why Strategy Is Exactly What You Need Right Now

When many people think of the word “strategy,” they start to conjure up images of a long-term plan built around some theoretical idea that may never happen. Unfortunately, many well-intended, traditional strategies have been outdated attempts at predicting the future that were beset by the realities of market changes, bad data, and, more often than […]

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A Good Taxonomy Can Make the Difference

In a world of sophisticated search engines and machine learning (ML), it might seem like investing in a taxonomy is overkill. After all, can’t those ML-enabled search engines find everything? Sometimes even technology needs an assist. Let’s look at why you might want a taxonomy. What Taxonomies Are Good For Taxonomies enable three main digital […]

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Preparing Your Company for the Next Crisis

While the world grapples with COVID-19, a novel coronavirus, many organizations are heads-down franticly trying to pivot and adjust on the fly, in order to continue operating in the dramatically shifting landscape. Information, and in some cases, misinformation is piling up. Markets are volatile. Your upstream suppliers are shutting down or reducing output. Your employees […]

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Digital Lifelines, the Weakest Link and True Personalization—Debrief of Digital and COVID-19 (Wk 1)

Tremendous change continues to happen daily as COVID-19 forces all of us into a new reality. As people practice social distancing and are forced to work from home and stores along with other gathering places close, digital channels become a critical connection to the outside world for us as social creatures. Trends are already emerging […]

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Getting to What Matters Most with Now/New/Next

The last best experience. It may seem unfair or counterintuitive to compare your organization’s customer experience to others outside your industry, but your customers are doing it every time they interact with you. They are holding you accountable to your promises but they are also passing judgment against the expectations set from experiences they have […]

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What Is Digital? – Part 2

In the first installment of this series, we explored the definitions of “digital” preferred by Perficient clients and other digital professionals. This episode continues our exploration into the nature of digital. We’ll look at the business benefits expected of digital, innovations associated with it, and attitudinal trends shaping investments in digital. Digital by Association In […]

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What Is Digital? – Part 1

When you hear “digital,” what comes to mind? A smartphone? Your Twitter feed? Maybe this morning’s Peloton session you absolutely crushed? Or perhaps it’s live-editing a Google document with teammates in multiple time zones. Or using AI to coax meaning out of data that not long ago you thought to be worthless. Digital can be […]

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What If We Didn’t Call It Transformation?

Right before a new project kickoff, our client pulled me aside and said, “Don’t call it a transformation, that will just freak everyone out and we won’t get anything done.” Of course, the work IS a transformation initiative, but I understand her desire to reframe the effort to focus on the foundation for success rather […]

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B2B Supply Chain Imperative: Forrester + Perficient’s Perspective

Modern B2B customers have come to expect the same level of service, transparency, and customer service that they receive as consumers in their personal lives. But delivering that kind of experience requires a comprehensive approach to supply chain management, from technology investments to extensive data management integration. Perficient Digital’s order management experts, Pawan Gupta and […]

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A Christmas Carol of a Terrible Customer Experience

As we approach the holidays, I’m reminded of Charles Dickens’ A Christmas Carol, and how Ebenezer Scrooge came to see the light after three ghosts showed him the impact his actions had on himself and those around him, and how he could save his soul and improve the lives of others if he changed his […]

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A Case Study in Scaled Agile and Business Prioritization

Why it is so critical to get the ever-changing business priorities up-to-date for Agile software development teams? Let’s look at a real customer situation to find out. Case Study Here, we will look at a large fin-tech company that has a web-based application that runs on a scaled agile method. On the other side, they […]

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Driving Results with Business Goals, KPIs, and Analytics

In today’s overwhelmingly digital world, it is increasingly difficult for brands to hone in on website goals and objectives that truly drive their business forward. There can be additional challenges when the business’ website data is not accurately tracked or, in some cases, there is an overwhelming amount of data to filter through. Establishing analytics […]

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