Kristi Leach

Understanding user needs is a fundamental value proposition for user experience work, and personas are a well-known user experience tool. You might be wondering how practical they are, though, particularly if you are building applications for users within your own organization. Besides helping you learn more about those users, personas can be a great communication […]

I’ve never worked on an Agile project where people didn’t say something like, “Well, what we’re doing isn’t really Agile.” We’re always doing some version of Agile that is flexed to the company’s culture and skill sets. More than once, I’ve been involved with projects that are their company’s first-ever Agile project. It can be […]

Kara Swisher of Re/code gave a keynote address for Interaction 15 in which she described trends in content. One thing she talked about was the way Buzzfeed rapidly generates listicles and memes from shared media experiences. She joked about trying to apply this lighthearted approach to subjects she has covered–“15 Things Bill Gates was thinking […]