It is not surprising that Oracle made such a move as they have been seen as running behind the competition in the mobile space. Their largest competitors, SAP and IBM both have purchased mobile cross-platform tool vendors (Syclo and WorkLight respectively) in order to further their mobile presence. Having an in-house toolset allows SAP and IBM to begin to provide close integration links with their respective enterprise systems. I expected Oracle to follow their brethren and purchase an existing vendor such as Verivo, Titanium or Nitobi (before they were snatched by Adobe). The reason is that unless an enterprise has already invested in ADF, they would not make a move to ADF Mobile but instead look at cross-platform toolsets such as Titanium Appcelerator or PhoneGap. Oracle has a large stable of enterprise software that clients would like to link to their mobile workforce but it is uncertain if a client would look to ADF Mobile to provide that linkage but instead, keep on shopping.