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Posts Tagged with sitecore

Choose a Sitecore Placeholder Name Instead of Typing

A while back, I wrote an article demonstrating how to create a dropdown list for placeholders when adding a new component to presentation details in the content editor.  It changes the input box to a dropdown so you don’t have to remember if your placeholder name was ‘three-left-col’ or ‘three-col-left’ or ‘three-left-column’.  It was long […]

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You WILL get to personalization, I promise!

Remember PURLs or Personalized URLs? I certainly do, as it was my job to build PURL microsites for hundreds of forward-reaching direct mail marketers over the course of several years. Tie that together with variable printing and POW! – your customers’ names are not only on their mail but on a website too. Dazzling! Yes, […]

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VIDEO: Conversion Optimization and Sitecore

Have you ever thought to yourself, “I’ve heard about this Conversion Optimization thing before, but I’m not sure how to get started with it…?” If this thought has ever crossed your mind, then you’re in luck! As a Senior Conversion Strategist, it’s my job to help our customers determine the tools and strategies needed for […]

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VIDEO: Sitecore and Conversion Rate Optimization

First let me start with an admission: CRO or Conversion Rate Optimization has always been intriguing to me from a voyeuristic standpoint. (Don’t judge!) If you don’t know why that could be, I’d invite you to check out Hotjar and look into the visitor recording feature. Tools like this one are widely used – and […]

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The Sitecore Strategy Journey

“We want to personalize the user experience.” – said every digital marketer this year, last year and several years prior. For good reason too – personalization can lead to better content, increased conversion, and lifetime customers. So, I am here to say to you, “well done!” You are ready to stay relevant in a world […]

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Video: Digital Marketing with Sitecore – Uniting the Wonder Twins!

While probably due in part to the 20 oz. iced coffee I just consumed, I am digging into the memory banks to form an analogy…  A circa-1995 Hanna-Barbara animated superhero series type of analogy. In this case, we will compare Wonder Twin, Zan, who can transform into any form of water, to the IT department; and we […]

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Writing Sitecore PowerShell Reports for Content Authors

Sitecore PowerShell Extensions (SPE) is such a great tool that I now consider it a fundamental part of any Sitecore solution. Among other uses, it excels at reporting and task automation. For example, when a Sitecore content tree balloons to 100,000+ items, writing efficient reports and automating tasks become critical to managing the madness. With that […]

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Sitecore Honors Ten Perficient Digital Experts as MVPs

Going above and beyond is mandatory to being an industry leader in end-to-end digital solutions. But sometimes we just can’t resist bragging about our incredible colleagues. After all, they are extraordinarily talented individuals, dedicated to helping our customers and partners. Today we are excited to share that ten of our Sitecore experts have been named Sitecore […]

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Federated Authentication in Sitecore 9 – Part 2: Configuration

Let’s take a look at the configuration for federated authentication in Sitecore 9. By the way, this is Part 2 of a 3 part series examining the new federated authentication capabilities of Sitecore 9. If you missed Part 1, you can find it here: Part 1 Enabling Federated Authentication Before we can begin implementation, several […]

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What You Need to Know About Sitecore Experience Commerce 9

You may be aware that Sitecore Experience Commerce 9 was announced at the NRF 2018: Retail’s Big Show  with much excitement.  This year everyone will be talking about it. A lot has changed from Sitecore Commerce 8.2.1 that will make things easier and faster.  If you are upgrading from an older version there are a […]

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