Posts Tagged ‘martech’

By the year 2025, the global personalization software market is expected to grow from $6.7 million in 2020 to $1.8 billion. In fact, the martech landscape has grown 5,233% in the last 10 years, according to ChiefMarTech.com. In healthcare specifically, the demand for personalized and customized patient experiences continues to become prevalent. Today’s healthcare patients […]

Perficient was recently included as a marketing technology integrator in Gartner’s Marketing Technology Vendor Guide, 2020. This inclusion marks the second time Perficient has been listed as a sample martech integrator in the report. The Marketing Technology Vendor Guide helps marketing leaders traverse the current martech vendor landscape, identify the right marketing technology solutions to […]

Brainjocks is globally known as a thought leader in content management. We approach CMS differently and our enablement focus is one that we promote on behalf of our customers throughout everything we do, including our technology development. In fact, we’ve been delivering a modularized approach to CMS based on the principles of atomic design for […]

There are over two million blog posts published daily. You read that right – two million. Every. Single. Day. So of course, that makes everyone (us included) ask, “who in the world needs another blog?” What could we possibly have to say that hasn’t already been said? What do we have to add to an already crowded conversation landscape?

What trends do you think are disrupting marketing right now?  GDPR? Advertising overload? Privacy concerns with Facebook?   While those are certainly disrupting, at the MarTech West conference Scott Brinker spoke about the five disruptions he sees. He started by talking about all the hype going on with marketing technology.  AI, AR, ChatBots, Bots, and many […]

Today at the MarTech West conference in San Jose, Scott Brinker and team unveiled the 2018 MarTech Landscape chart.  Scott has produced The Marketing Technology Landscape chart since 2011.  The chart shows all the companies in the MarTech landscape grouped over many categories, such as Advertising & Promotion, Content & Experience, etc.   While the chart […]

Let’s talk B2B marketing. And MarTech tools. And connecting Sales and Marketing. Are you running yet? For many businesses, these terms alone are enough to send everyone heading for the hills. Go ahead and complicate the matter future by sprinkling on some B2B rules, restrictions, and compliance standards. Still with me? While uncomfortable for some, […]

Alex Hooshmand, VP of Oracle’s Product Management in Oracle Marketing Cloud talked about how Advertising Tech (AdTech) and Marketing Tech (MarTech) are slowly converging to deliver a more consistent experience for customers.  Alex was cofounder of BlueKai, which Oracle acquired in 2014. For many years there have been two customer funnels – pre-sales funnel with awareness, […]

Today at Salesforce Connections during one of the afternoon breakout sessions, we got a “behind the scenes” look at how Salesforce uses the Marketing Cloud to create 1:1 customer journeys. That got me thinking. Customer engagement strategies continue to evolve as new channels, devices and marketing technologies are introduced to help the most innovative brands understand and […]

  In our Marketing Cloud blog series, we’ve discussed two of the five W’s (Why and the Who) of marketing technology. Today we’re going to answer the question: What capabilities do I need in a marketing cloud? In response to the evolving role of marketing, a growing trend in the industry has led to the […]

  In the previous Marketing Cloud post in our blog series, we looked at answering the question “why”. This question is the most critical to ask as part of the information gathering process for building out your organization’s marketing technology stack. Once you understand what the business drivers are and why they are important to […]

  Marketing technology (martech) is all the rage right now in the enterprise software market. In a TechCrunch article last Friday, IDC estimated $32.4 billion in marketing technology spending by 2018, growing at a 12.4 percent CAGR. Before I go any further, it’s important to understand the difference between marketing technology and a true marketing […]