David Wickland, Author at Salesforce
Salesforce Blog

David Wickland

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Salesforce Community Branding and UX Design Tips

Beyond a customer’s perception of your company’s products and services, your brand identity and experience go hand-in-hand with every interaction they have – across marketing, sales, and service – with every touchpoint serving as an opportunity to further engage your customers. Your new Salesforce Lightning Community should not be an exception to this rule. A […]

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Take Your Community UX to the Next Level

Make Your Salesforce Community Usable and Useful A quality user experience is best achieved when the design is based on user-research that documents user pain points and goals, and maps out user journeys. With better understanding of your users, you can create designs that not only remove barriers but optimize the entire experience. Surface what […]

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Build a Brand Around Your Salesforce Community

Things to Keep in Mind When Designing Your Community WHAT IS BRANDING? Branding is much more than a clever logo, attractive colors and rounded corners.  It’s about building value in your company, building trust through quality and consistency, and ultimately retaining and gaining customers and partners. So what is branding you ask? Well, it’s everything. […]

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Mobile Responsive is the New “Mobile Friendly” for Communities

Confused about the difference between mobile friendly and mobile responsive? You’re not alone. Although these terms seem similar in meaning, they’re actually quite the opposite. For instance mobile ‘friendly’, by industry definition, is a bit of a misnomer. Mobile responsive is actually more mobile friendly than mobile friendly and here’s why. A mobile friendly webpage, […]

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