Fresh from the latest experimentation and personalization conferences, it’s evident that while artificial intelligence (AI) is the top trend, personalization remains a pivotal factor in your website and native mobile app. Surprisingly, many companies still underutilize this powerful tool. They may experiment with geo-targeting and content tweaks but struggle to see the direct impact on […]
Posts Tagged ‘Conversion Rate Optimization’
Unlocking Growth: The Power of Experimentation in Websites and Apps
Unlocking Growth Adopting an experimental culture for websites and apps is the shortest path to corporate success. It’s all about learning from experiences, avoiding costly mistakes, and reaching your target audience effectively. Making data-driven decisions is crucial for website design, content creation, and digital marketing campaigns. A/B testing serves as a digital microscope, providing insights […]
A/B Testing Tools Advance For Better Results in Experiments
Tools for A/B testing are getting better, so you can get more out of your experiments. Readers, buckle up! Let’s launch through the evolution of the A/B testing tool. You might be thinking, “Really, that’s exciting?” However, this journey is a wild one that has accelerated thanks to technological advancements and a growing understanding of […]
Conversion Rate Optimization (CRO) is the G.O.A.T.
Turn Your Visitors into Paying Customers and Boost Your Sales! Businesses LOVE to generate inbound traffic. They run ads, deploy SEO, send out emails, blast on social media, and use paid advertising to drive traffic to bring MORE visitors! However, when starting an ecommerce business, many business owners overlook conversion rate optimization, which is not […]
Boundless Digital Invention from the New Optimizely
Optimizely’s annual conference, Opticon, has come to an end. These three days were an incredible time to meet fellow Optimizers, customers, and digital transformation experts. Approximately 1,000 attendees from around the world came together to learn about the future of digital content creation, commerce, experimentation, and customer data intelligence. Having worked with Optimizely for over […]
How Journey Science Works with Analytics and Data Tools
Delivering effective customer experiences requires an omnichannel mindset. Customers want brands to understand their needs and help them on their journey, no matter what part of the organization they are interacting with. Your website or mobile app visitors do not think in terms of channels, product lines, or business units, they just think about their […]
Putting Innovation to Work: How Experimentation Can Test Your Design Performance
Like homes and offices, websites and mobile apps need a fresh coat of paint to keep up with industry trends. Full website and mobile app redesigns are risky. Optimization is always a better approach than a complete rip and replace. That is why experimentation is so important. It allows you to try and learn what […]
3 Ways to Guarantee Success in Your Website Personalization
Personalization has been around for a long time and has been one of the hottest buzzwords for the last few years. Why? Because, at the most basic level, it makes sense. Delivering the right experience, with the right content, for the right person, at the right time, when they are most engaged leads to higher […]
Perficient Partners with Optimizely for Experimentation with Personalization
We are happy to announce that Perficient has partnered with the new Optimizely Digital Experience Platform DXP to leverage its world-class client-side (Web and Personalization) and server-side (Full Stack) digital experience optimization tools. The Perficient Digital conversion optimization team helps enterprise businesses achieve a successful ROI on tools like Optimizely through training and enablement. We also […]
Alex Harris Checks in with Nasdaq at Opticon19
Director of Conversion Optimization Alex Harris stopped by Opticon19 last week to meet with other conversion rate optimization (CRO) experts in the industry and learn about the latest Optimizely releases. While there, he sat down with Nasdaq’s Laura Moreno for a quick chat about the event, what we do here at Perficient Digital, and the […]
Meet Our Commerce, Marketing, & Strategy Experts at B2B Online
The latest cutting-edge experiences in the B2C arena are shaping expectations for B2B transactions and relationships as well, so manufacturers and distributors need to be proactive in evolving their digital strategies and technologies in order to keep customers happy and earn new business. Wondering how to accomplish this? Join our Commerce, Digital Strategy, and Digital […]
How Can You Safely Run Multiple A/B Tests at the Same Time?
Do I have to wait until this test ends to start that one? Testing Velocity Increasing the number of tests you run each year is key to a successful A/B testing and conversion rate optimization program. It just makes sense. If you run more tests, you’ll typically get more wins. So, how do you run […]