Posts Tagged ‘adwords’

Starting October 4th, Google is allowing themselves to spend up to twice the campaign daily budget on any particular day. Advertisers can’t opt out, either. The intention is “to help you reach your advertising goals, like clicks or conversions.” Google can now better accommodate the unexpected ups-and-downs of traffic on a day-to-day basis to help […]

If you keep up with Google AdWords trends, you know that recently dynamic targeting expanded into what Google is calling “Page Feeds.” Per Google, Page Feeds give you “additional control over your DSA campaigns to ensure only relevant products and services are shown to your customers. Simply provide us with a feed of what you […]

With the rise in tablet and mobile device use over the past few years, marketers have been battling the difficult task of tracking individual users across devices. Understanding the impact of one’s ads on a mobile device when users regularly switch over to desktops to complete purchases is nearly impossible. However, as mobile phones become […]

The Change Recently, Google announced a lot of new features that are coming to their search advertising platform, AdWords.  One of them being expanded text ads, which you can read about here.  Another big one announced was complete device targeting on AdWords.  Now, advertisers will be able to set bid adjustments at all three device […]

The Big Bang…in Digital Marketing Since the beginning of AdWords theoretical time, ad structure for AdWords has been as follows: 25 characters in the headline, 35 characters for description line 1, 35 characters for description line 2, and 35 characters for the display URL. On May 24th, Google decided to shake up the entire digital […]

What’s going on, Google? For years, Google has had an algorithm that states, as simply as possible, you only have to bid higher than the person below, while having a better ad experience to compete in the AdWords landscape.  This, for some brands, meant they could bid as low as they pleased on branded terms […]

  If you’re an e-commerce business that runs a lot of promotions in December to capture additional holiday traffic, this is a great time to take advantage of the high volume to test out ad copy variations and gain new insights into what users respond best to. Here are a few that I have tried […]

The holiday season is quickly approaching. Is your PPC account optimized for the impending visibility and traffic increase? Here’s a nice checklist to help make sure you set yourself up for success this year. RLSA (Remarketing in Search) Bidding Increase your bids for visitors who have been to your site before. With the increase in […]

Looking for another way to get your Black Friday & Cyber Monday deals into your ad copy? Well, now you can add an additional line of text to communicate your offer. A new type of structured snippet can be used to communicate special store hours, free shipping deals and order discounts. These structured snippets are […]

Let’s face it. Adwords is a great platform to get in front of targeted consumers, but not every company has the luxury of a large budget to spend over a wide audience. Some of us need to be very particular in where our money goes. This can be quite tricky and hard to determine the […]

Once you’ve created a paid search account for your ecommerce website, you might be thinking “OK, done with that project. I’ll just let that run and move on to the next thing.” However, simply creating an account and letting it run is not going to be the most efficient and effective tactic to bringing in […]

Written by Jay Ratkowski So I noticed an odd trend with a client: As much as I’d like to believe my amazing remarketing ads generated an 27% view-through rate, it doesn’t quite match up with the fact that this is 500% more view-throughs than they had actual conversions (in this case, ecomm transactions, through all mediums).