Strategy and Planning Archives | Perficient Digital
Posts Categorized as Strategy and Planning

UX is Everywhere: Confessions of a User Experience Researcher

UX Research is not 9-to-5. It controls you and never leaves you alone. No matter what I am doing or where I am, I analyze stuff. From learning a new app on my phone to walking into a store, I am aware of my experience as a user. The user experience (UX) mantra, “We are […]

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Visual Design & UX: Looking Great vs. Working Great

Before I’m labeled as a “visual design hater,” you should know that I was a visual designer for five years and a creative director for 10 years. I left the creative side of the house for two reasons. I felt a lot of people were better designers than I was and I became obsessed with […]

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How Lids Created the #1 Omni-Channel Experience

Total Retail recently released its annual ranking of the top 100 publicly traded retailers, and athletic wear company Lids Sports Group found themselves in the #1 position. We are thrilled for our client Lids on this recognition, and for its commitment to continuously transforming itself to compete, win, and differentiate in an increasingly sophisticated omni-channel […]

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Catching Bears with UX Strategy (Hint: Understand Their Goals)

Your strategy has a lot to do with your results. I grew up with the phrase, “It’s easier to catch a bear with honey than with vinegar.” While I never had the goal to literally catch a bear, the strategy of finding out what appeals to bears is likely to be a successful strategy for catching […]

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UX Decision-Making: Committee vs. Formative Research

The options you have when developing the various aspects of your website can be endless. Sometimes everyone in a team meeting wants to voice an opinion. Sometimes all the opinions are different. In the spirit of efficiency and effectiveness, how can we move forward with decisions and not get bogged down? Your user experience (UX) […]

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Objection! The UX Researcher is Leading the Witness

User experience (UX) researchers must take on the roles of a news reporter, therapist, and detective. All of those need to be wrapped up into a non-judgmental, non-aggressive, patient, empathetic, friendly next-door neighbor persona. Oh yeah, they also need to have an amazing poker face because users say the darnedest things. Most importantly: UX researchers […]

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Why Paid Search’s Last-Click Attribution Model is Dying

In recent years, Google’s been highly invested in educating advertisers on various attribution models, and making data sets readily available and easy to analyze. The old way of relying on last-click attribution was often problematic and limited. It essentially ignores early touch points that sow seeds for future conversion harvests, making it tough for marketers to optimize […]

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The Sequence of Tasks Makes a Big Difference in UX Testing

Have you ever put your jacket on before your shirt? How did that go? The sequence of your routine tasks can make a big difference. Have you ever thought the answer to a question was obvious because of the questions that came before it? People are conscious of the sequence of how things happen. Hearing […]

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Perficient Digital is IBM’s WCE Commerce Partner of the Year

Perficient Digital was just named the WCE Commerce Partner of the Year during IBM’s PartnerWorld at Think 2018! We were chosen for this recognition because of our ongoing growth and relationships with key customers, and thought leadership around the IBM Watson Customer Engagement Commerce platform. Of the win, Steve Gatto, national sales director for Perficient Digital’s Commerce […]

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Pilot Testing Your Surveys is Not About Getting a License to Fly

It’s about not crashing the plane. “Wow, I certainly missed that one” is not what you want to say at the end of a research project that crashed into the ground. In the process of developing usability tests or surveys, we can become experts about what users think, or so we believe. For this post, […]

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