Experience Design Archives | Perficient Digital
Posts Categorized as Experience Design

The 4 Stages of Web Design

Great visual designers understand that creating well-designed websites is much more than just aesthetics. Besides slick visuals, great design is actually about creating a website that is also functional and thus creates a good user experience. There’s a process or approach that needs to be followed to make sure both form and function are taken […]

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Perficient Digital Wins Creativity Award for New Healthcare Site

Perficient Digital recently received a Creativity International award for the website we designed and created for OhioHealth, a not-for-profit system of hospitals and healthcare providers. The new website won a Silver award in the Non-Profit category, marking our first award win in the healthcare space.  With health consumerism continually influencing patient expectations, OhioHealth wanted to […]

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Atomic Design: A Visual Designer’s Perspective

Today I’d like to discuss the Atomic Design methodology and how I’ve been applying it to my visual design process. First, let’s start with a little description of what an atomic design is. Coined by Brad Frost, Atomic Design is basically the analogy of chemistry being applied to design systems. In chemistry, we learn that […]

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UX Testing: Low- or High-Fidelity Mockups?

When it comes to music, most of us have an idea about low and high fidelity. Low fidelity is the radio in your grandfather’s station wagon. You get the idea of the sound, and in the ‘70s, that’s about all you had to work with. High fidelity is the car next to you at the […]

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A Designer’s Role in Bridging the Digital Divide

With access to the internet on our phones, watches, cars, and fridges, getting information is easier than ever. This isn’t the case for everybody though. We have a digital divide that exists between those who have access to these advancements, those who don’t, and those who have access but still can’t use them to their […]

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UX Prototyping: Failing Early vs. Succeeding Sooner

I’m not sure who came up with the “Fail Early” concept associated with rapid prototyping. It seems like a negative sale or a glass-half-empty approach. I can’t help but think it would be easier to sell stakeholders on a program that is geared to “succeed sooner,” rather than “fail early.” It might just be semantics, […]

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Which Comes First? User Experience or Search Engine Marketing?

Two questions. Do you invite friends over to your place when it is a mess, or do you clean it up first? Are people encouraged to walk on a sidewalk before the cement is dry? Search engine marketing (SEM) before user experience (UX) might not be the best decision for your bottom line. SEM is […]

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User Experience Research Should Be Anonymous

Unless your name is James Bond, you might not want your name applied to everything you do. Ethical guidelines for UX research The importance of ethics in user experience (UX) research cannot be understated. UX research ethics are in place to protect your participants, but they also serve another very important purpose. You want to […]

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Is Your Website Navigation User-Friendly? Try UX Card Sorting

Think about how you organize the utensils in your kitchen. It’s easy for you to find a spoon because you know where you put them. You put them in a place that makes sense to you. When you have relatives over, and they want a spoon, they would know to look in the kitchen, but […]

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UX Decision-Making: Committee vs. Formative Research

The options you have when developing the various aspects of your website can be endless. Sometimes everyone in a team meeting wants to voice an opinion. Sometimes all the opinions are different. In the spirit of efficiency and effectiveness, how can we move forward with decisions and not get bogged down? Your user experience (UX) […]

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