Personalization and Profitability

Good UX Means Good Business

In a world where technology is rapidly advancing and user expectations are rising, it’s no longer enough to have an average user experience; to delight your users and surpass your competition you must strive for the exceptional.

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We keep seeing Personalization pop up and its because of its importance in not only the consumer markets industry but across all industries as a whole.  Mike Porter, a Director here at Perficient, is at this week’s Adobe summit where he attended a speaking session by Russell Lewis (Adobe) and Daniel Stubs (Conde Nast) discussing combining various tools to help create a personalized experience.

Key takeways:

1. Start with the data you know. After that you can go buy data.
2. Prioritize your objectives
3. Evolve your automation.  Use the tools you have for that first.

Marketing is no longer manual and personalization is no longer limited to the relationship.  Today, everything has changed with the introduction of smartphones and tablets, increasing interactions between marketers and their consumers.
Click here to read more on Mike’s takeways from automation of personalization based on up to date data.