Perficient Digital End-to-End is Just the Beginning

Does Website Accessibility Benefit SEO?

It’s becoming clear that major search engines, such as Google, are promoting the SEO benefits of web accessibility techniques. Look at what happened a few months ago, Google launched Lighthouse, an open-source, automated accessibility tool for web developers for improving the quality of web pages. This tool isn’t unique though, many are out there. However, […]

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Making Your Intranet Work for You: 6 Best Practices

Have you ever heard the saying “the cobbler’s children have no shoes?” Well, there is no better phrase to describe businesses and their intranets. We tend to be so busy helping our customers that we have little time to address our own internal needs. Understandably, the intranet tends to be last in priority. It’s not […]

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New Year’s Resolutions: Paid Search Strategy in 2018

It’s time to rethink goals, objectives, strategies, and desires on both a personal and business level. In December we notice things that are off track (think waist lines and checking accounts). January is the time to fix it. For the paid search marketing team, there’s a lot to analyze after the crazy holiday season, but […]

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Things Your Website Content Migration is Missing: A Timeline

In the third installment of our “Things Your Website Content Migration is Missing” series, we’re going to discuss timing. Just as snoozing your alarm clock 16 times can mess up your entire day, not sticking to a content migration timeline can delay or even prevent your project from launching. So how can you create a […]

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Your 2018 Facebook Lead Generation Plan: 5 Tips for Better Leads

The first quarter of 2017 showed US digital ad spend is up 23 percent to $19.6 billion. And Facebook and Google are expected to pull in 63 percent of US digital ad spend in 2017. When it comes to Facebook advertising spend specifically, eMarketer reported that “2017 will be the first year when Facebook captures more than […]

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Who’s Making the Calls? 8 Keys to Successful Content Governance

Let’s face it: Content governance is hard. It requires a great commitment to long-term strategy and a willingness to insulate your content from the vagaries of corporate pressure. But it is worth it. Your content is a key corporate asset. Your content strategy establishes the direction to ensure that your key corporate asset will meet […]

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Designing for Inclusion is Good Design on Any Terms

Inclusive design and digital accessibility are grabbing the attention of design strategists and design makers. I see two significant and related changes happening now: 1. We’re more and more designing for context and situations. Things like voice-enabled experiences and augmented reality. 2. We’re designing more products and services to be available only online. Especially for […]

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Teenage Mutant Ninja Turtles Comparison

Heroes in a Sass Shell: Mixin Power!

The end of the year is here, and it’s a time to kick back and enjoy ourselves and our families; a time to have some fun. A time to build a set of minimalist Teenage Mutant Ninja Turtle characters in CSS! Outside of being a fun exercise in general, this is a great look into […]

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Slow Clap for Great Apps: Perficient Digital Wins Mobile Awards

Perficient Digital recently won two Mobile WebAwards for our work creating mobile apps for Jackson Energy Authority (JEA) and Selfeo. Named Best Energy Mobile Application, the cross-platform, self-service app we developed for JEA gives customers using both iOS and Android devices a sleek, user-friendly way to check their account balances, pay bills, report power outages, […]

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Types of Qualitative Data Reports and Identifying A/B Test Ideas

Have you ever wondered how visitors actually interact with your website? While analyzing your quantitative data is vital for understanding the numeric impact, we also need to understand the qualities of our consumers, or, the qualitative data. In previous posts about improving your website and increasing conversions, we briefly discussed how to identify A/B test ideas. Today, […]

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