Perficient Digital | End-to-End is Just the Beginning

Perficient Digital End-to-End is Just the Beginning

Managing Technical SEO Debt

The majority of dev projects fail to meet timelines and budget. As an SEO who’s been part of countless platform migrations and website redesigns, I can recall very few that launched both on time and within the allocated budget. When projects almost inevitably fail, it becomes easy to take shortcuts instead of investing the necessary […]

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Digital Transformation: The Butterfly and the Fast Caterpillar

How is your company’s transformation going? Thought I’d ask, since it seems just about everyone is transforming their organizations these days — or at least talking about it. In fact, talk (and search) of “digital transformation” has been steadily rising since early 2014, when this phrase started moving up the charts. And like it or not, […]

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What Google Doesn’t Know About Your Website

Usability testing is not what Google Analytics is designed for. What if you could get your customers to tell you whether they would use what you are developing before you spend resources developing it?  What if your customers could tell you what to change or not change before you start making changes?  Henry Ford’s ‘faster […]

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Software Development Efficiency: Balancing Bug Fixes and New Code

When working on a software development project with limited resources, there is always the constant pull to meet a schedule and ship features. Since no developer is perfect, that also means bugs may slip into the code from time to time. If the schedule is crunched or unrealistic, the likelihood of consumer-facing bugs increases dramatically. […]

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Developing in a Virtual Machine: 4 Time-Saving Optimizations

The default settings on a freshly downloaded virtual machine (VM) are great if all you need to do is view and maybe debug your website in IE11 or Edge, but if you want two screens or just need more pixels, need to run more programs, or write and compile code, you have to make some […]

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Does Website Accessibility Benefit SEO?

It’s becoming clear that major search engines, such as Google, are promoting the SEO benefits of web accessibility techniques. Look at what happened a few months ago, Google launched Lighthouse, an open-source, automated accessibility tool for web developers for improving the quality of web pages. This tool isn’t unique though, many are out there. However, […]

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Making Your Intranet Work for You: 6 Best Practices

Have you ever heard the saying “the cobbler’s children have no shoes?” Well, there is no better phrase to describe businesses and their intranets. We tend to be so busy helping our customers that we have little time to address our own internal needs. Understandably, the intranet tends to be last in priority. It’s not […]

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New Year’s Resolutions: Paid Search Strategy in 2018

It’s time to rethink goals, objectives, strategies, and desires on both a personal and business level. In December we notice things that are off track (think waist lines and checking accounts). January is the time to fix it. For the paid search marketing team, there’s a lot to analyze after the crazy holiday season, but […]

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Things Your Website Content Migration is Missing: A Timeline

In the third installment of our “Things Your Website Content Migration is Missing” series, we’re going to discuss timing. Just as snoozing your alarm clock 16 times can mess up your entire day, not sticking to a content migration timeline can delay or even prevent your project from launching. So how can you create a […]

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Your 2018 Facebook Lead Generation Plan: 5 Tips for Better Leads

The first quarter of 2017 showed US digital ad spend is up 23 percent to $19.6 billion. And Facebook and Google are expected to pull in 63 percent of US digital ad spend in 2017. When it comes to Facebook advertising spend specifically, eMarketer reported that “2017 will be the first year when Facebook captures more than […]

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