Perficient Digital End-to-End is Just the Beginning

Reusable Components for a CMS, Using the Revealing Module Pattern

Before we get started, I recommend reading about the revealing module pattern and closure, if you’re not already familiar with them. When you are building components for use in a CMS, it’s important to understand that you have less control over the use of these components than you may initially think. Programming these blocks in such […]

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Start with Digital Accessibility, Benefit Everyone

Inclusive design is opening avenues of opportunity for design strategists and thinkers to imagine innovative solutions serving both mass market consumers and the market for people using assistive technologies (AT). Take for instance two prominent products with native assistive technology – iPhone’s VoiceOver and Android phones with Google’s TalkBack. Unlike most design solutions that start […]

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Using BEM-Style CSS Syntax in SCSS

Modular component styles are becoming significantly important in modern UI trends. Handling scalability while decreasing naming convention differences is a necessary step towards code cohesion. Disclaimer: I use a slightly modified flavor of BEM syntax, feel free to use traditional BEM, or some other flavor of your own. When developing UI components, specifically for use […]

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Things your website content migration is missing, Part 2: A Map

We’re back! It’s time for another installment of “Things your website content migration is missing.” Last time, we explained how to set goals for your content migration and discussed why they’re important. If you haven’t read that article yet, now’s the time to do so – otherwise, today’s post won’t make much sense! Creating effective […]

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Search Targeting – These Days, It’s Less About Search

Search targeting hasn’t been merely about keyword selection for quite a while. The continued evolution toward persona and intention targeting in recent years gives advertisers a new experience with unprecedented options. These days, search targeting has become more about figuring out who your customers are – where they go, what they research, their likes (and […]

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Help Customers Find Their Way with Information Architecture

The benefits of information architecture are often overlooked and undervalued. Just like the foundation of a home, a well-built foundation goes unnoticed while a poorly laid foundation affects everything about the home’s structural integrity. Let’s face it, for most people information architecture isn’t as appealing as visual design and not as cool as the latest […]

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Consistency and Authenticity: How Your Brand Builds Relationships

Think of your brand as a person, trying to forge a relationship with your customer. First impressions count. Consistency counts. Friendships are built off of authenticity, and knowing what to expect from an interaction. Your brand – and the experiences you provide that reinforce that brand – is what allows you to build relationships with […]

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You May Have Your Brand, but Your CX is What They See

Some companies make the mistake of believing that perception of their brand is completely defined by their brand identity–the logo, typefaces, colors, voice, imagery, etc., they have chosen to represent themselves. In reality, your brand only gives half of the picture. Your brand tells how you would like to be perceived, but it’s your customers […]

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GDPR – Four Letters That Could Cost You Millions

I’ll cut to the chase: GDPR stands for the European Union’s General Data Protection Regulation, and if your company is not in compliance by May of next year (2018), you could incur millions of dollars’ worth of fines. As this deadline approaches, I’ve been surprised by how little concern or even awareness of the GDPR […]

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Great CX Starts with You: How to Define Your Own Brand

The relationship brands have with their customers is becoming more and more complex. Constantly changing technology, shifts in how customers interact with your brand, and the role that brands play in our everyday lives translates into brand behavior that doesn’t always meet customer expectations. Aligning your brand to your customer’s expectations is priceless. However, if […]

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