Rick Bauer, Author at Microsoft
Microsoft Blog

Rick Bauer

As a Sitecore Digital Strategy MVP and Senior Technical Consultant on Perficient’s Microsoft team, Rick provides insight, training, and a passion for a fully-realized potential of the Sitecore Customer Experience Platform. He utilizes his years of hands-on Sitecore know-how and certification to help deliver clear solutions and actionable results for marketers - both new to the platform, or looking to take it to the next level of maturity.

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Posts by this author:

VIDEO: How to Set Up Behavioral Personalization in Sitecore

This is the key training element in a multi-part series to get you to that golden summit of behavior-based personalization in Sitecore 8.x and 9.0. With this training you should ultimately see a conservative increase of conversions around +19%. While this topic is the “shiny nickel” of the series, please make sure you have followed […]

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Sitecore Symposium 2017 Digital Marketer Top 5 Video Log #2

The first full day of Sitecore Symposium 2017 has wrapped. A whirlwind of a day with the opening keynotes, sessions, booth time, social hours and this is just getting going. My feet hurt, but whatever, this is fun and there has been a lot to talk about. Here’s my… Top 5 #SitecoreSYM Video Log – […]

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Sitecore Symposium 2017 Digital Marketer’s – Top 5 Video Log

It’s here! Sitecore Symposium 2017 week in Las Vegas. As a long-time content author/editor-turned Sitecore Digital Strategist MVP, this is a big event of for me each year. This year, not only am I here for the pre-conference, and multi-day conference, but also for the post-conference MVP summit. This amounts to 8 days (including travel […]

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Video: Sitecore Marketing Quick Tip – “My Toolbar”

According to the internet: actor, author, painter, musician, comedian, Steve Martin once said, “A day without sunshine is like, you know, night.” With that insight, I want to share a quick tip that, for you, may live in the same space of obviousness as Mr. Martin’s statement. In Sitecore, for regular users in the Content […]

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Video Training: Setting Rules-based Personalization – Sitecore

Oh hello, I didn’t see you there. One second, let me change socks and we can get going. [interlude music] So here’s the thing. Marketers, developers, all people living in the Sitecore world – Personalization…it’s not a new topic. It is the center of our most of our digital worlds, one of our most overused […]

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Video: Sitecore Marketing Quick Tip – “Links” Tool

Hey Sitecore marketers (new and veteran) I am starting a secondary series of training videos. My original series of videos on YouTube are a bit longer-format and cover off on the necessary basics to mature as a Sitecore CXP marketer. This new Quick Tip series is designed to deliver small bites of video training on an […]

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Sitecore Symposium 2017 – Marketers, Session Plan – Part 2

Marketers, or anyone else for that matter, this is the second part of a two-part series. If you want all the jibber-jabber setup and information about the breakout sessions on Tuesday the 17th, please check out part 1 of the series. If you want to dive to Wednesday and Thursday, just dig in already! Please […]

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Sitecore Symposium 2017 – Marketers, start planning your sessions

Marketers, hopefully you have already registered to attend Sitecore Symposium 2017, and while this is not an ad for the conference, I will point out that the early bird savings ends soon (8/31/2017). If you have not registered – and are active Sitecore users, or are planning to use Sitecore – please make it a […]

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Create the Optimal Digital Workplace

It’s no longer time to think about upgrading the technology in your workplace. The time to have well-connected data for your employees to easily access in order to improve their skills and optimize their efficiency is here. I recently sat down with our partner Coveo to talk all things digital workplace, including challenges, common mistakes, […]

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Enterprise Customer Experience – Top 3 Getting-Started Tips

You just walked out of a half-day meeting, and it is settled; you are going to upgrade to an enterprise-class Customer Experience platform. Step one…breathe, you can do this, and there are a lot of people out there that will be more than happy to help you. For now, let’s stick with you and your […]

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