Rick Bauer | Microsoft
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Rick Bauer

As Senior Technical Consultant on Perficient’s Microsoft team, Rick provides insight, training, and a passion for a fully-realized potential of the Sitecore Customer Experience Platform. He utilizes his years of hands-on Sitecore know-how and certification to help deliver clear solutions and actionable results for marketers - both new to the platform, or looking to take it to the next level of maturity.

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Posts by this author:

Top 5 Ways Sitecore FXM Can Empower Your Digital Marketing Team

It is rare that I run into a business that can either A: support their entire business with one digital property – be it one website, one app, or even one blog OR B: utilize a solution like Sitecore across multiple properties, especially out of the gate. To be fair, Sitecore CXP can certainly be […]

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Video Training: Sitecore Marketing Campaign Tracking

Important note: This is Part 3 in a series. Please check out Part 1 on Taxonomy and Part 2 on Goals if you have not already. If you have been following along, you likely have Sitecore goals in place and values assigned to them, along with a maturing marketing taxonomy. Those goals should be delivering […]

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Podcast: Sitecore personalization interview on Core Sampler

I had the honor of joining master Sitecore Developer and host Derek Dysart as a guest on his Sitecore-based podcast Core Sampler. I am proud to be among the ranks of distinguished Sitecore MVP’s and a growing variety of Sitecore experts on his informative series. Check out the Podcast While the content of this podcast […]

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Goals & Engagement Value – Users Through Business’ Lens

Important note: This is Part 2 in a series. Please check out Part 1 on Taxonomy if you have not already. Having goals is critical to any project and an absolute requirement for the digital space. Now marketers can measure everything without guessing, estimating, or sampling. With powerful tools like the Sitecore CXP, you can […]

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[C2I] Countdown To Ignition Day 3 – Why it matters to us non-devs

Rick (@Sitecordial) here on Day 3 of #C2I to speak to the Marketers and Business decision-makers on the importance of Ignition. I come from a long marketing background in both the traditional and digital space and I have had in-depth exposure to Perficient’s Ignition open source accelerator and I can confidently tell you that all my […]

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Site Search vs. Traditional Navigation – really, both.

I am a broken record on this one topic: Don’t let site search be an afterthought. When determining or upgrading your web solution, site search should be in the mix of the business, strategy, and connectivity discussions from the beginning. Not only is it a user expectation and a way to improve customer experience, but […]

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Sitecore Experience Platform (SXP) Video Series for Marketers

Video Episode 1 – Taxonomy The day in the life of a content author/editor or potential content marketer is busy enough as it is. Finding time to also learn a new platform seems like a daunting task and frankly it can take many months. As one that has been down this road I thought I would […]

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Site Search Should Not Be an Afterthought

It’s time to re-platform, upgrade or simply join the world of Customer Experience Platform site management. You hold internal meetings where rough budgets are set. You meet with potential implementation partners and plan, strategize, repeat. But yet, one piece that I see continually forgotten until late in the process is Site Search. Okay, not forgotten, but certainly […]

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Sitecore UG Milwaukee – Developer & Marketer Alignment

I recently co-hosted the Milwaukee Sitecore Developers’ User Group at Perficient’s Milwaukee office. Along with Perficient’s Sitecore Practice Director – Stephen Tynes, and guests Nicolas Bordeleau and Isabel Tinoco from Coveo, we presented a side deck that offered perspective to the Sitecore Dev group on the current customer landscape, how Developers and Marketers can align to lower […]

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7 Reasons to Avoid Over-Personalization in Sitecore XP

Before I get started, let me be clear, I am very much of the belief that a personalized customer experience can grow conversion by at least 20% compared to a contextually irrelevant site. Relevancy matters, so please put away your torches and pitchforks and let me clarify. I have started to see a trend where […]

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