Michael Porter, Author at Microsoft
Microsoft Blog

Michael Porter

http://www.perficient.com

Posts by this author:

Sitecore Symposium 2017: Sitecore Experience Cloud Video

The video below highlights the resulting experience from using the Sitecore Experience Cloud rather than all the features, but it’s a good way to think about it. For all you geeks in the crowd, pay attention to the link URL and look at the SC_camp id. Sitecore is following their own best practices on this […]

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Sitecore Symposium 2017: Cognitive Services, Deeper Intelligence

Microsoft Cognitive Services provides a wide range of cool tools. They are all available via API. Sitecore continues to evolve. It’s no longer just a content management system. It’s evolving into a content learning system. The Sitecore Symposium 2017 presenter took an image and uploaded it and had it analyzed. It understood that it was […]

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Sitecore Symposium 2017: Commerce with Mayo Clinic

Mayo Clinic stood up two separate websites on Sitecore Commerce. Ravi Nadimpally, a solutions architect at Mayo Clinic, participated in the presentation. Commerce and a hospital you say? It has to do with health newsletters and other books and services. It’s a relatively small site but it plays into Mayo Clinic’s superb brand and the ongoing […]

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Sitecore Symposium 2017: Atlantis The Palm and 5-Star Experiences

Atlantis, The Palm, Dubai strives to deliver its guest an endless array of bucket-list experiences with a huge amount of rooms, more than 20 restaurants, and other resort options. Of course, they need a platform to match and to provide a personalized omnichannel experience. Hershna Langworth, Director, Online Marketing, Christopher Pascoe, Manager, Online Marketing, and Ravini […]

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Sitecore Symposium 2017: Kirsten Newbold-Knipp from Gartner

Kirsten Newbold-Knipp, Research Director, Gartner, started out her session at Sitecore Symposium 2017 highlighting both good and bad customer experiences. The following are my notes: Key question: Who did you tell the last time you had a bad customer experience? The answer is probably, a lot. Statistic: 81% of marketing leaders expect to compete almost completely […]

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Sitecore Symposium 2017: Globalize Your Message with Localization

Meena Verma, Global Digital Marketing Manager at Alpha Assembly Solutions, gave a presentation on localization with Digital Marketing. She takes an approach of meeting your customers’ needs. The following are my notes from the session: Your translation strategy should include: Internationalization: ensure source content is ready for multiple languages Localization: cultural adaptation of a target language […]

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Sitecore Symposium 2017: Journey to Customer Experience Success

A Sitecore Symposium 2017 speaker today addressed the journey to customer experience success. The following are my notes: The presentation started by imagining a day in 2027: Wake up early Coffee is ready and at the right temperature Looks at his family status His daughter has an increased temperature. Made changes to calendar Food algorithm […]

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Sitecore Symposium 2017: Guest Keynote

Today’s Guest Keynote at the 2017 Sitecore Symposium featured Kenneth Cukier, author of Big Data. The following are my notes from the session: Question: Is AI overhyped, underhyped, or don’t know? Over: about 6% Under: about 7% Don’t know: Not enough to add up to 100% Story: Nascar racing has a couple key questions. One […]

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Sitecore Symposium 2017 Kickoff

The 2017 Sitecore Symposium kicked off with a video highlighting multiple customers wanting to be free: To get the things they want To be understood Mark Frost, new CEO of Sitecore, kicked it off. He spoke about significant tech improvements that help brands connect with their customers. Stats: 2,900 attendees from 57 countries 600 companies […]

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The Top 5 Reasons Why Content Strategy Matters

Something happened while we were all madly getting websites up and running. They evolved. At the same time sites evolved, users expectations evolved as they wanted more than just a simple site. Users recognized the value of sites that provide content. They began to visit sites that were less about mass marketing and more about […]

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