If you have been reading other posts of mine or following along on my @Sitecordial YouTube series you will have heard this caveat before: Personalization of your web content (be it for campaigns, based on channel, or behavioral profiling) takes time, and there are prerequisites. Getting to personalization takes planning and workshops like (for example) Engagement Value Scoring setup, Campaign planning, etc.
That repeating-theme aside, I have written a white paper guide for those of you that have already completed the best-practice planning and setup steps.
If you are looking for help on some of the earlier stages, check out my earlier posts and videos as they will help get closer to the front door of personalization. For those of you knocking at the front door now, please enter:
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