Skip to main content

Cloud

NewsGator: Thought Leadership in Enterprise Social

One thing I don’t want getting lost in the hubbub of how Microsoft’s platform is going social is the powerful social applications– and as importantly, the thought leadership– coming out of Denver, Colorado based NewsGator.
While their Social Sites product may no longer be the default weapon of choice for Microsoft field reps trying to combat the dark tides of Jive and Chatter, I’d argue that NewsGator is actually more relevant in this brave new Yammer world Microsoft is forging.  While Microsoft orients Yammer to think about the platform, NewsGator is free to innovate and improve on what they’ve always done best: social business for its own sake.
As a pure play social vendor but dedicated to the Microsoft platform, NewsGator is even more important now than it was a year ago.  The Microsoft platform is the dominant platform for enterprise productivity, and NewsGator is committed to it– unlike the above referenced Jive and Chatter– but unlike Microsoft itself, NewsGator isn’t concerned with protecting Office’s market share.  They just want to help businesses get more value with social tools, plain and simple.
They’re still doing it– and will be doing it well going forward too– as both Forrester’s Rob Koplowitz and I separately noted in our joint webinar earlier this spring.  More evidence is available in a blog post recently published by NewsGator CEO Daniel Kraft, highlighting the ways enterprise social was in use at last week’s SHARE Conference.
Making money, sure.  Drinking beer?  Interesting.  Saving children?
Whoa, seriously?  You can do that with enterprise social tools?
Check it out and see for yourself.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Rich Wood

Rich Wood has been planning, designing and building enterprise solutions and internet sites with an emphasis on stellar user and customer experiences since 1997. Rich is a National Director for Content and Commerce Platform work in Perficient Digital. One of the rare breed of strategists to truly understand both the business needs of the customer and the platforms that serve them, he is a keen advocate for and accomplished speaker/writer on issues that surround that inflection point. His work has been published on CMSWire, Sitecore and Microsoft partner blogs, and his own LinkedIn page as well as our various blogs here at Perficient, and he has spoken at multiple major conferences including Microsoft's SharePoint Conference 2014. Married and a father of five, Rich enjoys spending time with his wife and family. He is a native of South Milwaukee, Wisconsin and a graduate of Marquette University.

More from this Author

Follow Us
TwitterLinkedinFacebookYoutubeInstagram