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Women In Digital Event in Cincinnati, Ohio with Perficient and Adobe.

Teeing Up Success: A Recap of Perficient and Adobe’s Women in Digital Event

Recently, Perficient and Adobe hosted a Women in Digital event at the prestigious Kenwood Country Club in Cincinnati, Ohio during the Kroger Queen City Championship presented by P&G. It was a great day that included brunch and a fireside chat as well as a golf clinic with LPGA player and golf commentator Morgan Pressel. The […]

Deciding on a marketing automation platform.

Deciding on a Marketing Automation Platform is Like Buying a Car

Have you ever been to a dealer to buy a car? Deciding on which features, trims, engines, or colors are right for you can be overwhelming. And selecting a marketing automation platform isn’t that different as there are a lot of things to consider as well. For example, in a car you may want a […]

Adobe Experience Maker Award: Sunbelt Rentals

Sunbelt Rentals: Winner at the 2023 Adobe Experience Maker Awards

The Engager A huge congratulations to our client Sunbelt Rentals for winning an Adobe Experience Maker Award in the Engager category! At the prestigious 2023 Adobe Experience Maker Awards’ gala held on June 21 at Rockefeller Center’s iconic Rainbow Room in New York City, Sunbelt Rentals emerged as the winner for The Engager category. This […]

Adobe Summit Emea 2023 Meet Perficient

Adobe Summit EMEA 2023: Come see us in London!

Adobe Summit EMEA 2023 kicks off next week on Thursday, June 8 in London and we’re excited to be there, back in person for the first time since 2019. Perficient recently expanded its presence in the UK with a new office located in The Shard, an iconic building in the heart of London, and we’re […]

Technology Background

All Marketo Engage Filters Are Not Created Equally

When looking at a recipe, we want the directions to layout the steps concisely as one works through the process. Marketo Engage is no different. As an operator, we want names of features and functions to be intuitive. Yet, Marketo’s Smart List filters aren’t always cut-and-dry. In this post, I am going to walk through […]

Department of Justice (DOJ) wants to ensure digital accessibility for persons with disabilities

Advocate for Digital Accessibility from Your Desk!

March is National Disability Awareness Month here in the United States. Living with a disability is very common, affecting about 1 in 4 (26%) of individuals according to the Centers for Disease Control (CDC). And vision impairments account for about 8% of the U.S. population according to Georgetown University’s Health Policy Institute. In the digital […]

Dynamic Chat

A Senior Consultant’s Reflection on Marketo’s Dynamic Chat Customer Lighthouse Program

Since April 2022, Perficient’s Marketing Automation Team has been part of a select group of Adobe Partners participating in the Dynamic Chat Customer Lighthouse Program. As someone on the digital proving ground of marketing automation, I volunteered to take the lead on this initiative on behalf of Perficient. It’s been an exciting journey to watch […]

Network Connection Technology

With a New Year Comes a New Marketo Engage

Marketo Engage January 2023 Release Last week Adobe began rolling out the latest features of Marketo Engage as part of the January 2023 release. The new features enhance the capabilities of the platform in many exciting ways to support improvements in lead engagement, marketing/sales alignment, and attribution reporting. Read on to learn about three robust […]

A woman helping her male coworker work on code

Cool Things You Can Do with Marketo’s REST API

Hey, friend! This is April Deibert and Sam Schwarz with the Marketo Team, a part of the Digital Marketing Solutions Practice here at Perficient. Over the past year, we’ve worked on some cool client projects where we used our Marketo REST API skills creatively. We thought you might appreciate learning more. If any of these […]

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From BRO to Know- An Adobe Marketo Cinderella Story

This past week Garett Meznarich, Marketo practice director at Perficient, got to sit down and hear from Brandon Ratliff, digital marketing operations leader at Qualcomm and Kalie Nitzsche, Marketo sales manager at Adobe, to discuss lessons learned throughout their digital experience build-out with Adobe Marketo. Post webinar we were able to further digest some of […]

Wooden Cube Block Shape With Sign Question Mark Symbol On Wood Table

Purposeful Duplicates in Marketo and Engagement Programs

Purposeful duplicates can be very difficult to work with and is not recommended for any Marketo instance. However, there are some reasons that one may choose to use a purposeful duplicate strategy. Maybe there is a need to separate by type of form submissions or to designate what kind of product that the person is […]

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Getting Personal in B2B: How Qualcomm Engaged Brand Enthusiasts [Webinar]

There’s a perception (among some) in the marketing community that campaigns and tactics should be strategized and executed differently whether your organization focuses on B2B or B2C audiences. Contrary to this belief, results published in a recent Forrester study indicate that B2B-focused organizations need to let go of this idea. Buying journey interactions have soared […]

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