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Cloud is the Name of the Game: 3 Aspects of Data Management in the Cloud

When Informatica went private in 2015, Microsoft Corporation and Salesforce Ventures agreed to become strategic investors in the company alongside the Permira funds and CPPIB. Henceforth, the message on this year’s partner conference was platform-independent, enterprise-ready Cloud Data Management. Informatica has three major focus areas in cloud for 2016:

  • Intelligent Data Platform: This platform is primarily focused on time to value and data self-service for the non-technical users and technical business analysts. Applications include data migration, data synchronization, data replication, and cloud data warehouse and analytics.
  • Comprehensive Data Management: Their myriad of cloud data management capabilities are tightly coupled with Salesforce.com including Customer 350, data profiling, data masking, test data management, and data discovery. These technologies increase the quality of Salesforce.com data enabling business users in tandem with their Salesforce admins to build and develop data cleansing and master data management for better marketing campaign and customer centricity.
  • Application Process Integration: By assisting technical users to build guides or workflows, this enables them with real-time data integration. Functionalities include cloud process automation, application integration, API integration, and interactive workflows.

What does this mean for Informatica users?Informatica Cloud

  • Expanded current Salesforce practice to analytics in addition to offerings from Salesforce.com
  • Industry-specific templates for analytics and integrations
  • Better Salesforce Wave analytics by integrating disparate data with Salesforce.com data

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Arvind Murali, Chief Data Strategist

Arvind Murali is the Chief Data Strategist for Data Governance with Perficient. His role includes defining data strategy and governance to deliver transformative data platforms. Arvind has served as an executive advisor for data strategy and governance to organizations across several industries. Arvind’s dedication to solving challenges and identifying new opportunities has provided valuable business-focused results for clients, such as providing self-service access to data for global sales teams; helping physicians create informed wellness plans; and delivering insights about current supply chain inventories. He is a passionate Vlogger on YouTube and discusses real-world insights, data platform trends, and the importance of governance as big data continues its exponential growth.

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