Here’s Why Digital Marketing Videos

Every other Monday Eric Enge gives you the “why behind the what” of digital marketing in a 4-6-minute entertaining and informative video. We guarantee you’ll learn something new about SEO, social media, content marketing and dozens of other digital marketing topics.

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Why Mapping User Needs is Critical to SEO – Here’s Why #251

Google has been constantly making algorithm updates in the past couple years. Why? Has their focus shifted? In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge goes through different Google algorithm updates since March of 2018 and explains why Google made these updates.  Don’t miss a single episode of Here’s Why. […]

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Why You Need to Make a Plan for Your 2020 Holiday Shopping Season – Here’s Why #250

The COVID-19 pandemic has changed consumer behaviors in numerous ways. As the 2020 holiday season is fast approaching, we surveyed over 150 marketing executives to find out what they think is likely to happen this holiday season and how they’re preparing for it. In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge […]

Why Integrated Marketing Campaigns Crush Single Channel Efforts - Here's Why

Why Integrated Marketing Campaigns Crush Single Channel Efforts – Here’s Why #249

Integrated marketing campaigns can be challenging to execute, however, when they are done well, these synergies can lead to marketing success. In this episode of the award-winning Here’s Why digital marketing video series, Brian Weiss explains why and how integrated marketing campaigns can be superior to single-channel efforts.  Don’t miss a single episode of Here’s Why. Click […]

Here's Why Links Still Matter in 2020

Why Links Still Matter in 2020 – Here’s Why #248

It has been known that links are a part of Google’s ranking factors. Is this still true in 2020? In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge explains the impact of links on ranking and walks through some insights from his latest links study.  Don’t miss a single episode of […]

How to Build an In-Depth Content Model to Drive SEO

How to Build an In-Depth Content Model to Drive SEO – Here’s Why #247

User intent has been the focus of Google’s core algorithm update in the past couple of years. They rank websites and web pages that serve user intent best. In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge discusses how you can use an in-depth content model to really drive strong growth for […]

John Dietrich and Eric Enge on Here's Why Enterprise SEO is Different

Why Enterprise SEO Is Different – Here’s Why #246

Large brands usually have a great offline presence. But does this get carried over online? Would these large brands need to do SEO? In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge and John Dietrich explain how SEO is different for larger brands and what the keys to success are.  Don’t […]

Eric Enge and Jessica Peck on Why Google Uses Machine Learning

Why Google Uses Machine Learning – Here’s Why #245

Machine learning is always a hot topic in the search community, and there is still confusion on how and why Google uses machine learning in their search algorithms. In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge and Jessica Peck explain why you need to understand how Google uses machine learning.  […]

Why You Need To Care About Voice As An Input Medium

Why You Need to Care about Voice as an Input Medium – Here’s Why #244

Search industry has been talking about the hype of voice search for years. But what actually is the reality of voice usage today? In this episode of the award-winning  Here’s Why digital marketing video series, Eric Enge reveals some insights from our fourth annual survey of voice usage and predicts when the voice revolution will actually […]

Eric Enge and Matt Ruud on Why SEO Must Be an Essential Element of Your Site Migration

Why SEO Must Be an Essential Element of Your Site Migration – Here’s Why #243

Site migration can be a daunting task for many SEOs, but it can also be done strategically. The site migration process can also offer an excellent opportunity to fix your website foundation. In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge and Matt Ruud share primary considerations from an SEO perspective that […]

Why You Should Know About The New Google Page Experience Signal

Why You Should Know About the New Google Page Experience Signal – Here’s Why #242

On May 28th, 2020, Google announced that they were adding a new ranking algorithm called the Google Page Experience, which incorporates some new page experience metrics in their ranking factor. In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge walks us through this algorithm update and shares advice to get you prepared […]

Eric Enge on Why Voice Search May Not Be As Big As You Think It Is

Why Voice Search May Not Be As Big As You Think It Is – Here’s Why  #241

Google I/O has claimed that in the U.S. on mobile apps and Android, one in five queries, or 20% of our queries, are voice queries. Amazon has sold over 100 million devices with Alexa built-in. Is voice search really dominating the search industry? In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge […]

You Need To Prep For The Post Covid 19 Era Wp

Why You Need to Prep for the Post-COVID-19 Era – Here’s Why #240

The COVID-19 pandemic has affected all businesses. Even though this unprecedented event is still happening, now is also the time to prepare for the aftermath. In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge explains why businesses should start thinking about the post-COVID-19 era.  Don’t miss a single episode of Here’s […]

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