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Here’s Why Digital Marketing Videos

Every other Monday Eric Enge gives you the “why behind the what” of digital marketing in a 4-6-minute entertaining and informative video. We guarantee you’ll learn something new about SEO, social media, content marketing and dozens of other digital marketing topics.

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Why Content, Links, and URLs Are Key to JavaScript for SEO – Here’s Why #237 

Google has made Googlebot evergreen as of May 2019, which improves rendering capacity significantly, including JavaScript rendering, JavaScript processing, and processing speed. But does it mean Google will also understand JavaScript on your page? In this episode of the award-winning Here’s Why digital marketing video series, Mats Tolander joins Eric Enge to explain why content, links, and […]

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Why Your Website Can Reflect Your Organizational Dysfunction – Here’s Why #236

Organizational dysfunction is supposed to be an internal issue within an organization. But how can website visitors sense it by just visiting the website? In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge and Brian Weiss explain how organizational dysfunction impacts users on your website and how you can fix it.  […]

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Why Google Now Allows Third Party JavaScript in AMP – Here’s Why #235

Many web developers had been dreaming about including JavaScript in AMP pages as the natural form of AMP bans JavaScript. Now it looks like their dream has come true. In this episode of the award-winning Here’s Why digital marketing video series, Ben Morss joins Eric Enge to explain why Google now allows third-party JavaScript in AMP and […]

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Here’s Why AMP Linker is Making Analytics for AMP Better – Here’s Why #233

Website developers have seen some problems with analytics in AMP pages where bounce rate is high and there are artificially higher user and session counts. Now these problems have been solved, as Google has developed AMP Linker to help developers get accurate traffic reports. In this episode of the award-winning Here’s Why digital marketing video series, we […]

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A Lot of SEOs Get Content Wrong – Here’s Why #232

Many Digital Marketers focus on content creation as an SEO tactic. But have we ever considered if that content would satisfy the readers? In this episode of the award-winning Here’s Why digital marketing video series, Eve Sangenito joins Eric Enge to explain why a lot of SEOs get content wrong. They also share the right approach for […]

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You Need to Understand Google’s Changing SERP Landscape and Their Impact – Here’s Why #231

Google consistently changes search features as a way to improve user satisfaction. For search marketers, we wonder how those search features affect user’s organic click-through rate behavior. In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge reveals insights from his first-ever public study on Google SERP features and click-through rates.  Don’t […]

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Why Voice Apps Can Drive Your Business – Here’s Why #230

“Ok! Google” or “Alexa!” are not just voice commands. They can also drive your business. In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge and Tristan Smith explain why Voice Apps, like Google Actions or Alexa Skills, can drive your business.  Don’t miss a single episode of Here’s Why. Click the […]

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Why Personalization Can Unlock Customer Loyalty and Bottom-Line Results – Here’s Why #229

Personalization makes it a lot more likely for a customer to buy from you even if they originally didn’t intend to. In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge and Lisa Sherwood explain why personalization can unlock customer loyalty and how you can apply it to your digital marketing strategy.  […]

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Why You Should Learn about AMP’s New Features – Here’s Why #227

Google just announced two major additions to AMP that will help developers’ jobs become easier in improving the mobile experience for site visitors. In this episode of the popular Here’s Why digital marketing video series, Eric shares some of AMP’s new features and why you should learn about them.  Don’t miss a single episode […]

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Why Search Marketers Need to Have Empathy for the Customers – Here’s Why #226

Customers come into our door with expectations. Do you have everything to meet those expectations? In this episode of the award-winning Here’s Why digital marketing video series, Jim Hertzfeld, Perficient Digital’s Principal for Digital Strategy and Innovation, joins Eric Enge and explains why search marketers need to have empathy for customers and how it impacts their business. […]

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Why You Need a Content Mindset – Here’s Why #225

As marketers, we are supposed to have certain qualities in order to be successful in our careers. What about mindset? In this episode of the award-winning Here’s Why digital marketing video series, we welcome Mark Traphagen back for the episode as he explains why marketers need a content mindset.  Don’t miss a single episode of Here’s […]

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Why User Journeys Are Part of SEO – Here’s Why #224

User experience is becoming a part of SEO, but why does Google want to use it as a signal in their algorithm? In this episode of the award-winning Here’s Why digital marketing video series, Brian Weiss explains how Google is using user experience to rank pages.  Don’t miss a single episode of Here’s Why. Click the subscribe […]

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Why Links Continue to Play a Role in Rankings – Here’s Why #223

It’s widely known that links are a ranking factor, but is that still really important in SEO? In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge explains why links remain critical to successful SEO and shares tips to get links to your websites.  Don’t miss a single episode of Here’s Why. […]

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Why You Need to Understand Google Algorithm Updates with Barry Schwartz – Here’s Why #222

Google makes numerous search algorithm updates each year. Those updates may affect our sites’ ranking one way or the other. But do we really know how? In this episode of the award-winning Here’s Why digital marketing video series,  Barry Schwartz, Search Engine Land’s News Editor, together with Eric Enge, explains different kinds of Google updates and why […]

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With Google’s Martin Splitt: Why Google Prefers Responsive Web Design – Here’s Why #221

Google made an interesting announcement at Google I/O in early May 2019: they now prefer responsive sites more than mobile subdomains, and dynamic serving. In this episode of the popular Here’s Why digital marketing video series, Google’s Martin Splitt joins Eric Enge and explains why Google now prefers responsive sites. Splitt shares some key metrics […]

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User Experience Is Becoming a Part of SEO – Here’s Why #219

User experience is becoming a part of SEO, but why does Google want to use it as a signal in their algorithm? In this episode of the award-winning Here’s Why digital marketing video series,  Brian Weiss explains how Google is using user experience to rank pages.  Don’t miss a single episode of Here’s Why. Click the […]

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Why Content Is More King than Ever – Here’s Why #218

You’ve heard that content is king, but today, content is more important than ever. Here’s why. Content is king. It’s still king and it hasn’t really changed. And today, I’m going to show you three case studies that will show you that content is more king than it’s ever been.  Note: Our future videos […]

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