Here’s Why Digital Marketing Videos

Many businesses have included video marketing in their strategy as video plays an incredibly important role in Google search results. How can your videos get high visibility and the traffic that comes with it? In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge reveals insights from his latest study on how videos […]

At Perficient, we just published a second update of our study on video rankings in Google and YouTube. The main objective is to find out the difference between YouTube’s and Google’s algorithms for ranking videos. In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge reveals some of the study’s findings and explains […]

Most of the time, when performing a site migration, one of the goals is to not lose any website traffic. One thing many don’t realize is that during a site migration is actually the best time do conversion rate optimization to increase traffic. In this episode of the award-winning Here’s Why digital marketing video series, Alex […]

After a lot of SEO efforts, it is frustrating when users come to our website but don’t convert. But why and what should we do? In this episode of the award-winning Here’s Why digital marketing video series, Alex Harris joins Eric Enge to discuss how website experimentation can help to increase conversion rate and marketing ROI.  […]

On Thursday October 14th, Google announced a new aspect of Google search, which the company refers to as passages. This update caused some confusion around whether it is a ranking or an indexing change. In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge and Mats Tolander explain the announcements and what digital […]

Google has been constantly making algorithm updates in the past couple years. Why? Has their focus shifted? In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge goes through different Google algorithm updates since March of 2018 and explains why Google made these updates.  Don’t miss a single episode of Here’s Why. […]

The COVID-19 pandemic has changed consumer behaviors in numerous ways. As the 2020 holiday season is fast approaching, we surveyed over 150 marketing executives to find out what they think is likely to happen this holiday season and how they’re preparing for it. In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge […]

Integrated marketing campaigns can be challenging to execute, however, when they are done well, these synergies can lead to marketing success. In this episode of the award-winning Here’s Why digital marketing video series, Brian Weiss explains why and how integrated marketing campaigns can be superior to single-channel efforts.  Don’t miss a single episode of Here’s Why. Click […]

It has been known that links are a part of Google’s ranking factors. Is this still true in 2020? In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge explains the impact of links on ranking and walks through some insights from his latest links study.  Don’t miss a single episode of […]

User intent has been the focus of Google’s core algorithm update in the past couple of years. They rank websites and web pages that serve user intent best. In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge discusses how you can use an in-depth content model to really drive strong growth for […]

Large brands usually have a great offline presence. But does this get carried over online? Would these large brands need to do SEO? In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge and John Dietrich explain how SEO is different for larger brands and what the keys to success are.  Don’t […]

Machine learning is always a hot topic in the search community, and there is still confusion on how and why Google uses machine learning in their search algorithms. In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge and Jessica Peck explain why you need to understand how Google uses machine learning.  […]