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Customer Experience and Design

VIDEO: 7 Keys to Delivering an Engaging Patient Portal

We find ourselves at the beginning of the end of Meaningful Use, and, lets be honest, patient-centric healthcare technology investments across the industry have left much to be desired. The reason is quite simple. The most important decision-making criterion for patient portal implementation under Meaningful Use Stage 2 was ease of integration with EHR.

The industry used the Meaningful Use checklist, instead of user insights collected from diverse populations with varying needs, to build a platform. The portals were built, the portals were integrated, and we collectively waited for patients to come. By and large, they did not.

With Meaningful Use out of the way healthcare organizations must create solutions that are market based and what better place to start than with a patient portal. In our new guide, 7 Features of a Market-Driven Patient Portal we explore the 7 most important features to consider when implementing a patient portal:

1. Telehealth that moves beyond the virtual visit

2. Dynamic scheduling

3. Social collaboration

4. Gamification and serious games

5. Avatars for personalized health coaching

6. Health information exchange across diverse care settings

7. Integration of clinical and financial data

It’s time to turn your Meaningful Use patient portal into a powerful engagement tool!

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Kate Tuttle

Kate Tuttle is a senior marketing professional with more than 13 years of marketing experience in both B2B and B2C environments. She has more than 7 years of healthcare industry experience and is passionate about technology and its impact on consumer experience.

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