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Customer Experience and Design

Using Commerce to Enhance the Patient Experience

Using Commerce to Enhance the Patient Experience

Recently, my colleague Heather Bowman, Marketing Manager, IBM Commerce and Digital Experience at Perficient published a blog post featuring Tienda Diabetes. Tienda Diabetes, a leading healthcare provider in Mexico has began using commerce to provide a more personalized healthcare approach for their patients with diabetes. Leveraging commerce, Tienda Diabetes will be able to provide patients with diabetes with treatments, personalized care and same-day pharmacy delivery options.

The new eCommerce platform delivers a more convenient and streamlined process for patients to purchase their medications.

Prior to the launch of the launch, diabetic medicine needed to treat the condition was difficult to find and not readily available causing patients to have to visit multiple stores in order to find their medicine to purchase. If a store did not have the medicine needed (whether it was out of stock or sold out), patients would have to continue their search, often putting their health at risk. This challenge was met by IBM Commerce and business partner, Edgebound, who designed an eCommerce platform that helped simplify and streamline the purchase process for these diabetic patients. Instead of having to visit multiple stores to find the items they need (low sugar products, treatments, medicines, etc.) patients are able to browse through 3,500 products online and purchase what they need.

You can read the article in its entirety here.

 

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Kate Tuttle

Kate Tuttle is a senior marketing professional with more than 13 years of marketing experience in both B2B and B2C environments. She has more than 7 years of healthcare industry experience and is passionate about technology and its impact on consumer experience.

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