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Rapid Response Healthcare Blogging: Blog Fast, Blog Smart, Blog Well

Blogging is a great way to establish your healthcare organization and your providers as thought-leaders in the communities you serve. But as your audience members come to trust your organization, they will look to you as a trusted resource when healthcare issues arise in the news. That’s where rapid response comes in. Rapid response blogging […]

Adobe Commerce Hipaa Compliant Healthcare Experiences

Adobe Commerce: Leading the Way in Proactive Healthcare Experiences

There’s been a massive change of tone in the healthcare space over the last few years. What is it you might ask? Well, simple. Proactive healthcare choice. Let me explain. Traditionally, healthcare was reactive – when something went wrong, we would go to the doctor or seek medical treatment. Today, however, the tables have turned […]

Kayla Brown and Marlana Voerster at HCIC 2023

Top 10 Insights from HCIC 2023 for Healthcare Marketing Leaders

I recently had the pleasure of attending HCIC – The Healthcare Internet Conference with Perficient’s Senior Healthcare Strategist, Kayla Brown. Kayla and I were both invited to speak at the conference, and, while we were there, we took full advantage of the great learning opportunities that always arise with the industry comes together. Kayla spoke […]

Tone, Voice and Style Guide: Why Your Healthcare Organization Needs to Update

When we start new content projects with healthcare clients, one of the first items we ask for is any content style guide or documentation they have for their internal or agency writers. Some organizations don’t have anything to provide. Some have a bit of writing guidance tucked into their overall brand and design guidelines. And […]

Acquia Engage Awards 2023 Winner

Perficient Wins Excellence in Governance Award at 2023 Acquia Engage Awards

Perficient’s dedication to excellence and innovation has again been recognized at the 2023 Acquia Engage Awards. Out of 50 finalists from various industries and regions across the globe, we’ve been selected as a winner in the Excellence in Governance category. This category recognizes brands that have used technology to support regulatory compliance and/or information security […]

Elderly Patient With Bp, Heart Rate, Digital Pulse Check Equipment For Medical Geriatric Awareness In Stroke Systolic High Blood Pressure, Hypertension, Hypotension And Cardiovascular Disease In Aged Senior Older Woman Person

Salesforce Marketing Cloud Revolutionizes Medical Device Communication and Enhances Patient Outcomes

In today’s ever-evolving healthcare landscape, patients frequently depend on medical devices to monitor their health, improve their quality of life, and manage chronic conditions. Effective communication plays a pivotal role in ensuring patients understand how to use their devices, stay informed about updates and maintain a healthy lifestyle. Salesforce Marketing Cloud offers a powerful solution […]

Little Girl Wearing Headphones Using Smartphone on the Colorful Neon

Generation Alpha: 5 Traits That Will Reshape Healthcare

My son is 5. He likes “Sesame Street” and superheroes. He zooms around the driveway too fast on his scooter. And when he falls, he still runs to me to kiss it and make it better. Like most parents, I worry and wonder about what kind of world he’ll grow up in. And because of […]

Visit Doctor

Unpacking Business Transformation in Healthcare and Life Sciences

In our previous article, we illuminated the significance of business transformation for life sciences and healthcare organizations (LS/HCOs). We delved into the anticipated value and pivotal roles these initiatives play in shaping a modern healthcare environment.  Today, we unpack the steps LS/HCOs can take to actualize business transformation and the inherent challenges they might grapple […]

A key unlocking the digital front door of a medical device organization

Why Content Is the Key to Opening Healthcare’s Digital Front Door – Part 3: Medical Devices

This is the third and final part of our series in which we’re discussing healthcare’s digital front door — the technologies and strategies you use to engage with consumers throughout their journeys. By now, you are getting the idea that a cohesive content strategy is key for consumers to open your digital front door and […]

Untitled Design

Perficient Awarded for Best Digital Leadership in Health Equity, Diversity and Inclusion

Perficient is pleased to announce that our work in health equity, diversity and inclusion has gained recognition in the 2023 eHealthcare Leadership Awards. Our work in the healthcare industry emphasizes the importance of a well-planned and executed strategy for addressing health equity, diversity, and inclusion. These efforts create a healthier and more welcoming environment for […]

Medical Sales Team Assist

Navigating Agile in Healthcare

Understanding: What is Agile?  Agile is a set of principles and practices for project management and product development that emphasizes flexibility, collaboration, customer-centricity, and adaptability to change. The key principles of Agile include valuing individuals and interactions over processes and tools, working software (or deliverables) over comprehensive documentation, customer collaboration over contract negotiation, and responding […]

Key and keyhole with light

Why Content Is the Key to Opening Healthcare’s Digital Front Door – Part 2: Payers

This is the second part of our series in which we’re discussing healthcare’s digital front door — the technologies and strategies you use to engage with consumers throughout their journeys. Having a cohesive content strategy is the key for consumers to open your digital front door and engage with your organization. To recap: Part 1 […]

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