It goes without saying that the start of this new decade is unprecedented, unplanned, and flat out unwanted. Yet here we are, and we must find ways to think creatively and collaboratively moving forward. B2B healthcare organizations are at a very interesting crossroads. With all that has happened around the COVID-19 pandemic, leveraging technology and […]
Healthcare ecommerce has seen consistent growth over the past decade, and during the last couple of years, the Amazon effect within the healthcare space has caught everyone’s attention. Even though B2B healthcare companies have generally been quick to adapt to elevate digital and technological maturity, the involvement of marketplaces in the healthcare sector exposed the […]
This is the second post in a series on Google healthcare capabilities. To read the first post, click here. With the healthcare industry having to quickly jump on the cloud bandwagon with telehealth recently, it is becoming apparent that a new norm is (in my millennial opinion, finally) emerging. This begs the question – how […]
In a recent blog I wrote called “Your Ecommerce Customers Are About to Change,” I discussed the unique opportunity businesses have been presented with due to COVID-19. Specifically, looking at how their customers, among many other things, will change forever in this new normal that we are starting to see each day. I wanted to […]
If you’ve driven a car, used a credit card, submitted a claim, or performed countless other everyday tasks, you’ve likely interacted with Pega. But what is it like to build those solutions, and better yet, why would someone want to build those solutions as part of the Pega team at Perficient? According to our clients, […]
From crisis to recovery, healthcare providers have been on the front lines for months, protecting the health, safety, and well-being of communities nationwide. But as restrictions are lifted and doors are reopened, there’s another big challenge on the horizon for many healthcare systems. The big question: when will patients come back – and how quickly? […]
Since I live in Massachusetts, I’m still working from my home office. We typically celebrate big events with something fun. This morning, I wrote a song to commemorate a new client signing that went through. People have been doing this from the dawn of time — think of odes like Beowulf or the Odyssey but […]
We are honored to announce that we have been named by Microsoft the 2020 Microsoft Health Innovation Award winner in the category of Enable Personalized Care. The award recognizes healthcare organizations and technology solution partners that leverage Microsoft technology to provide innovative solutions to help enable personalized care, empower care teams, improve operational outcomes, protect […]
If you’re part of a hospital that halted elective procedures with the COVID-19 crisis onset, there’s a good chance your system is considering cutting its marketing budget. That’s the wrong decision. Right now is the time for organizations to be in the market communicating with their consumers, not retreating. The need for healthcare didn’t stop […]
Today, I led our Digital Health Solutions town hall about remote work from… space. (You’re really missing the full impact without the 2001 soundtrack in the background.) At Perficient, we continue to adapt to the new realities, including trying to surprise each other while we can. With a company this smart, that takes all the […]
Due to COVID-19, it is critical for healthcare providers to have real-time, unified access to data. With the pandemic pushing this industry to its limits, the need for data interoperability is higher than ever. In order to adapt to these conditions, healthcare organizations need easy-to-use technology to support the exchange of healthcare information. To fill […]
The novel coronavirus pandemic is perhaps the greatest single disruptor to the American healthcare system since the 1918 flu pandemic or the Civil War. Organizations nationwide are still figuring out how to handle its impact. One approach has been to lean on the healthcare marketing apparatus to speak to consumers, calm their fears, and share […]
