Healthcare

Customer relationship management (CRM) systems have integrated with marketing automation tools across various industries for quite some time. It is often seen as a powerful driver in supporting acquisition and marketing strategies. This trend has slowly grown in popularity within healthcare, with some organizations well into its adoption, and others barely starting. Within healthcare, a […]

A key challenge to making full use of your Patient Satisfaction Survey Data is learning how to integrate it with your EHR data. Having an understanding of a patient’s associated encounters can provide valuable context on the results you receive on a Patient Satisfaction Survey. The challenge oftentimes is having the right data to link […]

The Only Constant is Change The healthcare landscape is continuously evolving and there is a lot to keep up with in order to be cutting-edge… or even just to stay current. New trends in healthcare such as value-based care, precision medicine, and consumerism mean that healthcare organizations need to adapt quickly and efficiently. Healthcare organizations […]

Driven by a growing need for timely information to support system interoperability and improve patient care, digital transformation in healthcare is rapidly evolving and driving the need for systems that can manage and organize large amounts of data. Data, in the right context, increases patient engagement, delivers improved outcomes, and meets regulatory requirements. Healthcare organizations […]

Healthcare data is increasingly being stored and used in the public cloud as electronically Protected Health Information or ePHI. One of the concerns healthcare organizations may have with cloud computing is a lack of control over their PHI data. This blog post outlines cloud, Protected Health Information, and compliance considerations for success. The Cloud Cloud […]

Are your patients or members getting the best experience from your website? As healthcare websites have increasingly grown in importance, so has the search functionality within those sites. One of the key ways to optimize your member portal or patient-facing website is to ensure that they can easily find what they need on your site. […]

It’s widely known that leveraging customer relationship management (CRM) systems for marketing purposes can be extremely valuable for organizations. It can assist with efficient communications, supporting patient/member journeys, building and growing relationships, and enhancing the customer experience to name a few of its benefits. As consumers are demanding more from the healthcare industry, irrespective of […]

Lately, I’ve worked on a number of CRM projects for clients.  One theme sticks out more than anything else.  It’s that a Customer Relationship Management (CRM) project is not really a CRM project.  Instead, they are the following: Marketing Data Integration Knowledge Management In many cases, the budget for a CRM project has more funds […]

What are the business rules that companies are using for claims processing? This is a common question when it comes to performing analysis on claims data and is becoming increasingly important with regulations on billing transparency on the way. The logic used for claims processing is typically embedded in code and is not transparent to […]

I’m often asked how data and analytics can help to solve key industry problems in healthcare. With that in mind, three key industry issues rise to the top of the list. 1. Cost of Care Delivery The cost of care delivery is at the center of the problems facing the healthcare Industry. Healthcare spending accounts […]

Perficient’s Life Sciences practice regularly monitors the software release notes for several Oracle Health Sciences applications, including: Argus Safety Oracle Clinical/Remote Data Capture (OC/RDC) Thesaurus Management System (TMS) Generally speaking, we review release notes at the beginning of each month for the previous month. On occasion, there are no new releases and, therefore, nothing to review; however, […]

With the multiple audiences that healthcare organizations typically have, it is often difficult to identify how to incorporate them all into marketing activities and databases. The audience varies drastically depending on the type of healthcare organization. A customer relationship marketing (CRM) database is essential to connect all the audiences. These audiences can include: Prospective patients […]

We are thrilled to announce that we are expanding our capabilities in digital health solutions with the acquisition of MedTouch. MedTouch is an award-winning $13 million annual revenue digital healthcare marketing and technology consulting firm. The imperative to provide customers with thoughtfully designed and effective digital experiences is at a high right now for healthcare […]

In my previous post, DevSecOps and Release Coordination, I introduced the idea of four key players in the DevSecOps mediated release management process. The idea is to consolidate the validation and approval steps from a “gated” process, and shift the actual work of validation earlier in development. In this post, we will explore the role […]

The IBM Business Automation Content Analyzer, which is available as SaaS in IBM’s cloud, can now be deployed on-prem, or in your preferred cloud provider. Instructions to DIY can be found here. Or call Perficient, and we’ll help you plan and deploy it.   For more information on Perficient and to learn what we can […]

Artificial intelligence (AI) has not only created much-anticipated hype but also has many working applications. Although it is in its infancy in healthcare marketing, there is great enthusiasm and potential for its use to innovate and disrupt creating cost savings and greater returns on investment. 90 percent of healthcare executives predict that they will see […]

My last blog analyzed the five key points for designing and implementing a practical, patient-centered website. The final blog in this series provides examples of how to innovate a healthcare website, and boost credibility. Healthcare organizations can provide the bare minimum features of a patient-centered website, but the true innovators will level-up to accommodate advanced […]

In my previous post on Cloud Resources – Policy and Practice, I referenced the “shared security model” adopted by all cloud providers. In this post, we will dive deeper into the differences and consequences of sharing the responsibility for securing computing resources, applications, data, and networks. Whether your organization is extending into cloud-based resources or […]

Cloud adoption is accelerating. By 2020, about half of all healthcare IT workloads will deploy to the cloud, and healthcare decision-makers are continuing to invest in the cloud. The cloud provides the power for key digital transformation initiatives in healthcare, but according to the HIMSS Technology Outlook Survey: The Outlook for Cloud, many leaders are […]

Doug Kemp of Innodata spoke about getting key medical data into a form that can be understood and used.  Like many things, components of AI can parse and understand this data but it can’t be done by itself.  In this particular case, getting even small things wrong in your data has huge implications when using […]