When you deliver targeted content across all channels, you boost the loyalty and lifetime value of your consumers. After gathering essential data about your consumers and site visitors, it’s time to execute your personalization strategy. Step 1: Integrate Data Sources to Create a 360-Degree View Your healthcare audience may not understand how they receive personalized […]
Joy Kuhl has been providing value to our healthcare clients as a strategic account director for more than 8 years. I recently sat down with her to explore how she succeeds in providing this value on a daily basis. We discussed what she appreciates about Perficient, her customers, and her colleagues. I loved hearing about […]
Creating and implementing the different levels of personalization relies heavily on knowing some key information about your target audience. Know the answers to the following questions about your consumer base and other users that engage with your content: What you need to know before developing a personalization strategy Who engages with your content? You want […]
For years, people have posed questions along the lines of “when will digital health or virtual health just become health?” The premise being that digital is becoming so central to healthcare that the adjective “digital” is implied and therefore redundant. But maybe that’s the wrong question. If the quadruple aim is now the quintuple aim with health equity, […]
As the pandemic has solidified digital health’s role in meeting customer’s needs, they expect a better and more personalized experience. Nearly two-thirds (63%) of digital marketing leaders continue to struggle with delivering personalized experiences to their customers, according to Gartner. Despite this difficulty, compliant personalization is a “must” in healthcare. It’s been shown to increase […]
Marty Frygier is committed to helping healthcare organizations deliver better care. We recently sat down to discuss the many facets of his role and what he values about our company culture. We also discussed how he fosters the best interests of others not only where he works, but also through his volunteerism. Marty, thank you […]
Patient centric operations are top-of-mind in healthcare organizations (HCOs). HCOs must prioritize, protect, and continuously improve the customer experience to achieve member satisfaction and retention. Our payer client believed they could achieve this necessary improvement by assessing contact center agent knowledge. So, we partnered with the payor to identify actionable ways to drive greater operational […]
Digital marketing has redefined segmentation in the age of mass media. With access to consumers’ online history, preferences, and behaviors, you can now better understand them and segment your marketing on an individual basis. Creating personalized experiences for individual patients and members may seem overwhelming, but it doesn’t have to be. We guide our clients […]
Healthcare organizations play a key role in offering access to care, motivating skilled workers, and acting as social safety nets in their communities. They, along with life sciences organizations, serve on the front lines of addressing health equity. With a decade of experience in data content and knowledge, specializing in document processing, AI solutions, and […]
Personalization challenges often relate to data. Data drives the solutions needed to deliver personalized experiences, making your data practices and governance a critical piece of the puzzle. Unfortunately, more data doesn’t necessarily create more value. What’s more important than how much data you have is knowing when to leverage data (Gartner). Here are a few […]
I will be sharing my personal experience with learning Power BI and clearing the PL-300 (Earlier called DA-100) exam. I hope this will help the other aspirants. I would not be compromising the signed NDA; hence no questions will be disclosed in this article. About the Exam : PL-300: Microsoft Power BI Data Analyst Analyzing […]
Perficient promotes an inclusive culture where every employee is challenged, championed, and celebrated. I recently sat down with one of our business analysts, Matthew Sikes, to learn more about his role and the culture at Perficient. We discussed how diverse teams, career growth, and collaborative tech savvy colleagues make Perficient a great employer. Matthew, thank […]
