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Healthcare

Bringing Digital Health Solutions to Life

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HIPAA-Ready and Personalized Commerce Lunch at Adobe Summit 2024

Secure and Personalized Commerce for Healthcare and Life Sciences

The ability to offer healthcare products and services digitally is more important than ever. In fact, the global healthcare eCommerce market is projected to reach $994.2 billion by 2030. But a complex regulatory landscape and data privacy and security concerns are formidable obstacles. Additionally, consumer demand for proactive, personalized experiences is at an all-time high. […]

HIMSS 2024

Healthcare Insights We’re Exploring at HIMSS 2024

HIMSS24 draws together a vibrant and diverse community of healthcare trailblazers from around the world. And it’s all happening right now in Orlando. Attendees include visionary healthcare leaders, innovative disruptors, and dynamic market suppliers, among many, many other movers and shakers. Perficient’s Howard Krain, is excited to attend again this year, and shared, “HIMSS provides […]

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Exploring Healthcare Trends in Sitecore and Digital Marketing

In the latest episode of the Sitecore Sessions, our Sitecore MVP’s, Megan Jensen and Myself met with healthcare strategists Priyal Patel and Michael Porter to discuss healthcare trends, our success in delivering healthcare projects with Sitecore, the challenges and opportunities we’ve been seeing across composable, finding search and leveraging AI. You can watch the whole […]

Pills Pour Out Of Prescription Medication Bottle Onto Kitchen Counter

Disruptive Strategies in the Pharmacy Benefit Manager (PBM) Industry: Evolving Business Models

As we explored in our previous blog, prescription drugs reach patients through a complex web of entities. Pharmacy benefit managers (PBMs) play a crucial role. Yet the PBM landscape is rife with tension. PBM is Transforming The PBM market, despite concerns about reduced competition, is undergoing a dynamic transformation. Various developments are injecting competition and […]

Planning For Future Success

10 Ways Agile Supports Product-Driven Healthcare

The shift from a project to a product mindset is particularly relevant for health insurers and healthcare providers as they aim to enhance their agility, responsiveness, and consumer-centric focus. Agile methodologies play a crucial role in facilitating and supporting this transition in the healthcare industry. Agile’s role in product-driven healthcare Continuous Improvement in Healthcare Services: […]

A mother and her caregiver daughter looking at the daughter's smartphone together

Caregiver Healthcare Content: When the Patient Isn’t Your Audience

Most of the time, when you’re writing healthcare content for a provider organization, we recommend writing directly to the patient. Writing directly to them helps foster feelings of warmth and connection between your healthcare organization (HCO) and the potential patient. But what happens when you’re writing for the caregiver, rather than the patient? The Centers […]

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Achieving New Heights in Healthcare Marketing With Salesforce Marketing Cloud Personalization

In December 2022, the Department of Health and Human Services released a bulletin announcing additional compliance requirements for healthcare marketers when it comes to third-party trackers. The guidance lays forth expectations for how healthcare organizations collect data on activities that take place on their website and mobile apps.   So, what’s the problem? Per the […]

An image of a tablet, a pen, glasses, a stethoscope and various charts

Healthcare Blogs: 7 Tips for Finding Article Topics That Resonate

We’ve written before about how crucial healthcare blogs can be to your organization’s messaging and outreach strategies. However, it’s not enough just to have a blog. Your team also has to contribute to it regularly. You likely should be posting at least once a week. But that number may be higher if you’re in a […]

2024 Forrester Adobe Services Report

Perficient Included in Forrester’s The Adobe Services Landscape, Q1 2024 Report

In a dynamic digital landscape, choosing the right Adobe service provider is paramount for businesses seeking to maximize their Adobe investments. The selection process can be daunting with a diverse set of providers that vary by size, type of offering, geography, and business scenario differentiation. So where do marketing leaders start? Forrester published The Adobe […]

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Digital Product Catalog: The Medical Device Marketer’s Guide

Imagine this: You are a marketer at a medical device organization. Your products are cutting-edge, innovative, and best-in-class. It’s every marketer’s dream. But here is the big question: Is the experience your digital product catalog delivers as innovative as your products?   Often, the answer is “No,” and that’s not surprising. Many of us remember the […]

Senior Client Reading Pharmaceutical Leaflet To Find Cardiology Pills

Beyond the Big Three PBMs: Examining a Potential Trend

Prescription drugs reach patients through a complex web of entities. Among these, pharmacy benefit managers (PBMs) play a crucial role, handling reimbursements and negotiations with drug manufacturers and pharmacies. Three major PBM players – CVS Caremark, Express Scripts, and OptumRx – collectively command a significant 79% market share, orchestrating much of the industry’s dynamics. This […]

What To Consider Before Leaping Into Microservices

Tutorial 02 – Spring Cloud – Netflix Eureka Server

You may learn microservices in-depth from beginner to expert in this set of tutorials. click here for previous blog: – Tutorial 01 – Microservices Architectural Design by using Spring Boot Introduction: – Netflix Eureka Server – To enable discovery and communication between microservices, it is necessary to register or publish the microservice with the R&D […]

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