In this series, hear from two of Perficient’s healthcare thought leaders – Chief Strategist and General Manager of Healthcare, Juliet Silver, and General Manager of Digital Health Solutions, Paul Griffiths – as they discuss healthcare’s future. Our conversation will come to you via a series of four weekly blogs. In our first blog, Silver and Griffiths […]
The times they are a-changing, particularly in healthcare. It’s easy to see COVID-19’s vast impact on the consumer experience. Yet change was brewing in healthcare before the pandemic hit our communities. While interoperability mandates driven by CMS’ Final Rule were back-burner ‘ed for a while, they’re still top of mind for healthcare executives. And at […]
“Consumer-centric experience” has become a buzzword in healthcare circles. In fact, working with healthcare organizations across the country, I hear from leadership over and over again: I want to create the Amazon experience! They feel the threat of Amazon and other retail giants moving into their space, and they want to fight back. The problem […]
It’s a question healthcare marketers ask all the time: What are the keys to a good healthcare website? We want a formula. Tried and true best practices. Something that will boil it all down to a clear roadmap. If you search the web, you’ll find website checklists galore. And there are some undisputable basics: You […]
The CMS Final Rule has caused a lot of debate among the interoperability team at Perficient. It’s one of the first times payer or health insurers have had to react to these types of rules. The way they treat the data and the location of all the data makes this a different ball game than […]
Consumerism has reached critical mass in healthcare. Consumers expect technology to work intuitively, regardless of its underlying complexity. And in healthcare – an industry that tends to segment consumers into patient or member experience silos – consumers increasingly expect a seamless, holistic, digital health journey. Today, entire industries such as healthcare, banking, insurance, and business-to-business […]
What’s the secret to success in any healthcare digital project? Hint: It’s not a snazzy design or lots of bells and whistles. No matter the project, there’s a key step that separates success from failure. And that key is within your grasp. The key? Before you dive into your project, define what success will be. […]
Healthcare marketers used to discuss the “patient experience” within their health system. These days the focus has shifted to “consumer experience.” The reason is obvious. Retail giants like Amazon and CVS keep pushing deeper into the healthcare space. And they’re bringing retail practices and improved consumer experience with them. It’s true that before a person […]
Healthcare is complex. Quality has improved dramatically in recent decades, with breakthrough procedures and medications saving lives and providing better quality of life. But navigating the health system is more complicated than ever. Healthcare is also undergoing a retail revolution – with places like Amazon, CVS, Walgreens and others disrupting how patients receive care. The […]
You’ve learned about healthcare journey maps. And why it’s important to build healthcare journey maps. Now you’re ready to create a journey map for your healthcare organization. But what’s the process? In my experience building healthcare journey maps, the most important factor is to have a solid foundation in healthcare. The person who builds the […]
IoT in healthcare just gained new wings. Yesterday, Amazon announced its new foray into the busy wearables sector. Dominated by the Apple Watch and Fitbit, the wearables market is estimated by Gartner to reach $52 billion this year – an impressive 27% increase from 2019. This growth coincides with slow-downs of in-person care delivery, brought […]
Over the past five years, SEO has become an increasingly more important channel for acquiring new customers. The advent of COVID-19 has only accelerated that trend, as people spend more and more time online. That impacts all types of healthcare companies, including providers, insurers, device manufacturers, and pharmaceutical companies. In this post, we’ll discuss some […]
