Perficient Blogs https://blogs.perficient.com Expert Insights Thu, 06 May 2021 21:07:14 +0000 en-US hourly 1 https://wordpress.org/?v=5.7.1 https://i2.wp.com/blogs.perficient.com/files/favicon-194x194-1.png?fit=32%2C32&ssl=1 Perficient Blogs https://blogs.perficient.com 32 32 30508587 Join Perficient at the 2021 Open Source North Conference! https://blogs.perficient.com/2021/05/06/join-perficient-at-the-2021-open-source-north-conference/ https://blogs.perficient.com/2021/05/06/join-perficient-at-the-2021-open-source-north-conference/#respond Thu, 06 May 2021 21:07:14 +0000 https://blogs.perficient.com/?p=292079 Perficient is proud to be a Gold Sponsor for the upcoming Open Source North (OSN) Conference on May 20th, 2021. Since 2014, Open Source North has provided a space for the enterprise application development community to come together and engage in networking, education, and knowledge sharing- this year is no different. Due to the conditions brought on by the COVID-19 pandemic, Open Source North will now take place completely virtually on the Hopin platform with no limit on attendance.

Visit Our Sponsor Booth!

Despite the virtual setting, Open Source North will mirror a typical conference. Attendees will have the opportunity to attend various sessions, network with peers, visit expos, and interact with sponsors at their various booths. Make sure to come visit us to chat with a Perficient expert and learn more about who we are, what we do, and how we can work together! We will host a number of live sessions throughout the conference and will have our sponsor trivia answer posted at all times as well.

A Can’t-Miss Experience

The schedule for this year’s conference boasts over 40 presentations hosted by speakers from around the world. Don’t miss the chance to experience this year’s Open Source North Conference, and make sure to stop by and see us while you’re there!

Click here to learn more about the 2021 Open Source North Conference and schedule.

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Love Learning? Come to Perficient! https://blogs.perficient.com/2021/05/06/love-learning-come-to-perficient/ https://blogs.perficient.com/2021/05/06/love-learning-come-to-perficient/#respond Thu, 06 May 2021 15:52:47 +0000 https://blogs.perficient.com/?p=292108 Globally, Perficient is always seeking innovation — not just for our clients, but also how can we elevate and optimize our internal processes and experience for our colleagues. A passion for learning is a trait that unites people across our company. 

There is no shortage of educational opportunity at Perficient, whether it be virtually on Microsoft Teams in the Perficient Book Club chat, collectively at the Career Growth Panels hosted by our Women in Tech ERG, or within Perficient Academy, our internal learning platform which offers thousands of free training to our employees to help level up their skills. We pride ourselves on offering a continuous learning environment; after all, that’s how we deliver innovative excellence to the world’s biggest brands. 

It comes as no surprise that our Bright Paths students, a select group of women chosen to participate in a 10-week, Perficient-sponsored bootcamp to learn how to code, would share that same scholastic enthusiasm. 

Marjana Sarker

“Before Bright Paths, I was a research fellow studying mechanisms of aging in different animal models, I also worked with large datasets with clinical studies. I would describe myself as endlessly curious and I really enjoy problem-solving. Innovation is something I love talking about and I really enjoy having discussions on the long-term and short-term impacts of science and technology.”

Nicole Dreon

Before Bright Paths, this nonprofit director and yoga and meditation instructor began dabbling in coding when creating a website for her yoga business. “I am a friendly person who genuinely cares for others. It is important for me to contribute to the collective while always learning. Life is for learning and growing.”

Joy Erdenemandakh

As a self-described INTJ, this data and policy analyst with the State of Minnesota turned coder shares that her favorite saying is “Smart people learn from their mistakes. But the real sharp ones learn from the mistakes of others.”

Kioshi Neal

This former technical support specialist on her path to being a QA and software developer identifies as kind, energetic, and always ready to learn.”

Kelsey Ravin

“I was a social worker for seven years and have most of my masters in that field. I’m inherently calm and level, with a thirst for knowledge and drive toward growth.”

Rosemond Ho

A former student in Mechanical Engineering is now a student with Bright Paths on her way to becoming a software engineer or developer! She is “collaborative, willing to learn, and excited!”

Noelle Notermann

“Right now, I’m a musician by training/education, and also studied languages and math. Currently, I work in higher education supporting student success. Overall, I’m deeply curious about the world and about people (I ask a ton of questions!), and also somewhat playful/humorous. After all, nothing is impossible. The word itself says ‘I’m possible!’”

Read More: About Perficient Bright Paths

We wish all these ladies tremendous success as they move through the Perficient Bright Paths program and onto the next phase of their careers.


READY TO GROW YOUR CAREER?

At Perficient, we continually look for ways to champion and challenge our talented workforce with interesting projects for high-profile clients, encourage personal and professional growth through training and mentoring, and celebrate our people-oriented culture and the innovative ways they serve Perficient and the community.

Learn more about what it’s like to work at Perficient at our Careers page. See open jobs or join our talent community for career tips, job openings, company updates, and more!

Go inside Life at Perficient and connect with us on LinkedInYouTubeTwitter, and Instagram.

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Modernizing Payer and Provider Experiences with GCP https://blogs.perficient.com/2021/05/06/modernizing-payer-and-provider-experiences-with-gcp/ https://blogs.perficient.com/2021/05/06/modernizing-payer-and-provider-experiences-with-gcp/#respond Thu, 06 May 2021 15:00:09 +0000 https://blogs.perficient.com/?p=292030 This is the first part of a series on how the cloud is shaping healthcare. With Google Cloud Platform (GCP), our experts can help you modernize your healthcare organizations to benefit patients, payers, and providers.

Today’s healthcare organizations are grappling with mountains of data, increasing regulations, and escalating customer expectations. To add to these, healthcare organizations deal with highly sensitive personal data that needs to be protected.

Cloud is the ideal and proven solution to these industry challenges, but many organizations have been hesitant to move to the cloud because of concerns around security and compliance. These concerns are perceived and unfounded, as cloud providers have built-in security and compliance rules to protect data.

Whether you need to modernize with public cloud, private cloud, or a hybrid solution, Google Cloud Platform (GCP) can unlock, integrate, and protect healthcare data and make it available to help organizations:

  • Understand individual health consumers and predict trends
  • Deliver better outcomes
  • Reduce the cost of care
  • Improve the entire consumer experience

Cloud Can Help Improve the Payer and Provider Experience

Healthcare data is growing at an exponential rate. Modern data analytics in the cloud can help payers and providers make the most of their data to intelligently manage the health of entire populations, improve the quality of care, increase financial efficiency and operational effectiveness, conduct innovative research, and satisfy regulatory requirements.

The cloud enables payers to:

  • Protect patient health information (PHI)
  • Influence provider and member benefits
  • Improve patient access to insurance data via member portals

Likewise, the cloud enables providers to:

  • Access patient data from any device (laptop, tablet, mobile)
  • Enable collaboration and communication across care teams
  • Improve patient access to their own healthcare data via patient portals

A Look at How the Cloud is Changing Healthcare

With the cloud, payers and providers alike are able to reach their members and patients whenever and wherever they are. For example, a patient goes to her primary care doctor for a routine checkup. Blood work is ordered and sent to the lab. Instead of waiting for the doctor to call with results, the patient can log in to her healthcare provider’s patient portal from her mobile phone and view her lab results.

If additional tests or appointments are needed, the patient can search for a specialist and request a referral directly from the portal. When she goes in for a follow-up, she will not have to go through her entire health history or bring her lab results because the specialist can access her patient records from the healthcare organization’s provider-facing portal. This allows providers to meet their patients where they are in their healthcare journey.

Perficient + Healthcare

We’re a Google Premier Partner with more than 20 years of cross-industry experience in end-to-end digital transformations. We combine our expertise with GCP technology to provide solutions focused on customer experience and quality of patient care.

To date, we’ve helped 90% of the largest healthcare systems and 100% of the largest US health insurance plans implement solutions to meet ever-increasing data needs, regulations, and customer expectations.

To learn more about how the cloud is accelerating healthcare, download our guide.

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Microsoft, Nuance, and AI’s Important Role in Healthcare https://blogs.perficient.com/2021/05/06/microsoft-nuance-and-ais-important-role-in-healthcare/ https://blogs.perficient.com/2021/05/06/microsoft-nuance-and-ais-important-role-in-healthcare/#respond Thu, 06 May 2021 14:00:45 +0000 https://blogs.perficient.com/?p=292045 HEALTHCARE TREND: With more healthcare data available, artificial intelligence and machine learning technologies will provide greater speed and insights to analyze and predict outcomes that drive change in patient and member care.

The COVID-19 pandemic is driving increased focus on healthcare consumerism as patients are taking their medical care and the associated costs into their own hands. The personalization and self-service experiences that we see in other areas of daily life are now being applied to healthcare with the help of AI.

And leading independent research firms are eyeing AI’s strong future as well. Gartner, in their panel discussion Use AI to Fight Through COVID-19 and to Recover discussed how AI can accelerate digital transformation in healthcare. Meanwhile, Forrester, in its Predications 2021: Artificial Intelligence report explores how AI will help executives “rethink the future of work; drive more efficiency, elasticity, and scale in operations; and reimagine customer and employee experiences.”

Finding Real Value in AI and Machine Learning

“AI and natural language processing (NLP) have been of great interest in the healthcare industry in the recent years,” shares Nico Frantzen, Perficient director of AI, “especially with the democratization of AI services, open-source data science platforms and framework, and the continuously growing availability of a data science workforce.” This trend follows ongoing efforts to connect healthcare’s many data silos into a consolidated modern data platform that can support the development of machine learning (ML) models.

Frantzen explains that while a lot of research still looks at helping healthcare providers with patient care (e.g., diagnosis, screening, etc.), it is still met with mixed adoption. Healthcare is instead finding real value in using AI/ML by providing more self-service options to patients and members – from virtual agents helping with inquiries or scheduling, to personalized experiences through multiple channels like IVR, web, mobile, and chat. For example, patient disease risk analysis can help promote relevant educational content or help a healthcare provider proactively reach out to patients with preventive care options.

Related Content: Healthcare organizations are leveraging encounter data in a HIPAA-compliant way to better personalize communications and initiate action at the most meaningful time in a patient or member’s care journey. Learn more by watching our 8-minute PowerByte video, “Unlock the Power of PHI in Campaigns” now.

Tech Giants + AI Solutions for Healthcare

Which brings us to Microsoft’s acquisition of Nuance, creator of advanced conversational AI and ambient solutions. The planned $19.7 billion acquisition of Nuance is a huge artificial intelligence and voice recognition win for Microsoft, which reports that it will combine solutions and expertise to deliver new cloud and AI capabilities across healthcare and other industries.

David Allen, Perficient director of virtual health, said to CRN, “Nuance has gone through all of the learning curve in the health care space, and Microsoft inherits that.”

As we serve existing and new healthcare clients, “this is a health care-centric offering that becomes part of our story,” Allen explains.

As a Gold-Certified, award-winning Microsoft partner and one of just a handful of National Solution Providers, we work side-by-side with the largest healthcare payers and providers to architect, design, and implement integrated solutions that will transform their organization into a modern workplace. We are honored that we were selected as a 2020 Microsoft Health Innovation Award winner for our work with one of the largest healthcare systems in the United States. The award recognized our role in enhancing the consumer experience by building a unified digital experience and providing a seamless, personalized end-to-end experience.

Ready to transform the consumer experience with intelligent solutions? Our healthcare experts can help. Let’s talk.

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Pega and Adobe Unite to Elevate Customer Interactions https://blogs.perficient.com/2021/05/05/pega-and-adobe-unite-to-elevate-customer-interactions/ https://blogs.perficient.com/2021/05/05/pega-and-adobe-unite-to-elevate-customer-interactions/#respond Wed, 05 May 2021 19:29:03 +0000 https://blogs.perficient.com/?p=292066 Exciting news was announced during PegaWorld’s iNspire event on May 4, 2021. Pega and Adobe are joining forces to provide an end-to-end customer-centric journey.

Leveraging Pega’s Customer Decision Hub (CDH) and Next Best Action Advisor—adaptive and predictive models can be used with Adobe customer applications to provide the most relevant offers or recommendations to customers. The personalized one-on-one offer can be delivered through customers’ preferred channels and recommendations are based on historical data, such as claims and referrals and customer interaction data.

Pega’s Next Best Action Advisor can provide real-time actions and recommendations when interacting with the customer. Customer’s web behavior data (e.g., click-stream activity) from Adobe and customer data from other sources can be used to determine next best actions for sales and customer service teams while interacting with the customer over different channels such as phone, text or chat. Such recommendations can be essential to gaining new customers or retaining existing ones.

CDH uses the extended customer analytic record (XCAR) model to store customer records in the decision data store. There are industry-specific (e.g., healthcare and financial services) XCAR data models available that come with an out-of-the-box business-friendly data element and can be extended to meet business needs. The data model elements can be populated either via a batch export or real-time integration with Adobe cloud storage. The data received from Adobe is then processed by the Next Best Action Advisor to predict customer behavior and provide relevant next best actions that can be made available across different channels.

Pega CDH is deployed on Pega Cloud which is HIPAA and HITRUST compliant. Sensitive customer data is stored according to the highest security standards. While data needed for decisioning can be of very high volume, CDH can pull relevant data fields from different sources that are required to make the next best action and provide those actions to Adobe in either real-time or as batch export.

Learn more about our Pega and Adobe Partnerships

As an Adobe Platinum Partner and Pega Partner Advisory Council Member, we are uniquely experienced in delivering impactful and measurable digital solutions for our clients. Learn more about our Adobe partnership here and our Pega partnership here.

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Don’t Forget to Register for MuleSoft CONNECT! https://blogs.perficient.com/2021/05/05/dont-forget-to-register-for-mulesoft-connect-2/ https://blogs.perficient.com/2021/05/05/dont-forget-to-register-for-mulesoft-connect-2/#respond Wed, 05 May 2021 16:28:52 +0000 https://blogs.perficient.com/?p=292053 MuleSoft CONNECT is the world’s leading integration conference to discover how to unlock data and unleash innovation with API-led connectivity. Like last year, this year’s event will be presented in three free, real-time, virtual experiences.

The Americas event is May 18 and will feature demos, breakout sessions, and a keynote you won’t want to miss (to see the full list of speakers, click here). There are also opportunities to get certified in MuleSoft technology for free.

Choose from one of three tracks that best suits your familiarity with MuleSoft: newcomer, experienced user, or business leader.

Newcomers:

  • Watch the keynote and hear from leading organizations around the world
  • Network and innovate with peers, learning through interactive experiences
  • Get started learning about MuleSoft with a first-hand demo of the Anypoint Platform
  • Join the community to build relationships with MuleSoft developers and get tips and tricks

Experienced Users:

  • Watch the keynote and hear from leading organizations around the world
  • Network and innovate with peers, learning through interactive experiences
  • Get a deep dive of the latest product features and see the product roadmap
  • Engage with the community to expand your MuleSoft skills, share tips, and hear from experts

Business Leaders:

  • Watch the keynote and hear from leading organizations around the world
  • Network and innovate with peers, learning through interactive experiences
  • Get a demo of the product and learn through hands-on breakout sessions
  • Share your story in 1:1 executive meetings with leaders like you

Click here to view the full MuleSoft CONNECT agenda.

Just like at in-person conferences and tradeshows, you’ll learn new skills, hear from experts, and network with your peers.

Plus, for every person who attends the keynote, MuleSoft will donate to the United Way Worldwide, up to $10,000.

Register today to gain access to a half-day of curated content, streamed online for free.

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Understanding Interoperability Final Rules for Patients, Hospitals, and Clinicians https://blogs.perficient.com/2021/05/05/interoperability-final-rules-for-patients-hospitals-and-clinicians/ https://blogs.perficient.com/2021/05/05/interoperability-final-rules-for-patients-hospitals-and-clinicians/#respond Wed, 05 May 2021 15:30:10 +0000 https://blogs.perficient.com/?p=291522 The patient is at the center of the 21st Century Cures Act. The interoperability provisions grant patients more power over their care and access to key information.

Interoperability, a popular term in the healthcare industry, is the ability to exchange electronic health information seamlessly and securely without significant effort from the user. It allows for payers, providers, and patients across organizational, regional, and national boundaries to have complete access, exchange, and use of all authorized information, and removes concerns of information blocking.

To continue to promote interoperable health information and data sharing, both the Office of the National Coordinator for Health IT (ONC) and The Centers of Medicare & Medicaid Services (CMS) have issued new rules that mandate an application programming interface (API)-led approach to interoperability in healthcare.

The ONC Cures Act Final Rule and the CMS Interoperability and Patient Access Final Rule work together to enforce the interoperability and information blocking provisions of the 21st Century Cures Act for the seamless exchange of patient, member, and physician electronic health records (EHR) across payers, providers, and third-party smartphone applications for patient use.

 

What does it mean for me?

For Patients:

  • Obtain Secure Access to Health Records: Acquire a secure patient access to electronic health records and easily obtain control of personal care and medical records through smartphones and authorized modern software applications.
  • Shop for Care and Manage Costs: Gain transparency with expanded choices for patients and payers in healthcare with insights delivered about care quality and costs to assist in making health and financial decisions.

For Hospitals and Clinicians:

  • Efficient and Inexpensive Patient Data Requests: Easily provide patients with access to their information in a fully automated, cost-effective manner. With secure, standardized APIs, patients will be able to access their health information from an app of their choice without special effort on the part of the hospitals or clinicians.
  • Provide a Choice of Applications: Leverage open APIs with secure access to data for applications. A growing, innovative application marketplace and the final rules will help ensure certified APIs are made available in a way that is safe, secure, and affordable.
  • Maintain Information Blocking with Common Sense Exceptions: Benefit from information blocking provisions with defined practices that are considered reasonable and necessary activities that would not constitute information blocking. The Final Rules establishes exceptions to allow hospitals and clinicians common sense operational flexibility. This includes protecting patient privacy and security as well as handling situations where moving data is technically infeasible.
  • Put the Patient’s Safety First: Balance the patient and clinician needs and encourage transparency around patient safety issues within health IT, while also attempting to protect the intellectual property rights of health IT developers who have made large investments in building user interfaces and workflows.

 

Concerned about the complexity of making interoperability a reality?

By leveraging the MuleSoft Accelerator for Healthcare, we can help you make patient data accessible by digitally transforming how your organization delivers EHR in a way that meets the new mandates and puts control back into the consumers hands. Our strategy and consulting expertise will ensure healthcare payers and providers successfully follow these new rules while delivering powerful, secure, and scalable capabilities – and when implemented effectively, health information exchange (interoperability) can also reduce the burden of certain administrative processes, such as prior authorization.

At Perficient, we excel in tactical MuleSoft implementations by helping you address the full spectrum of challenges with lasting solutions, rather than relying on band-aid fixes. The end result is an intelligent multifunction resource that reduces costs over time and equips your organization to proactively prepare for future integration demands.

We’re a Premier MuleSoft partner offering integration expertise that’s strengthened by our extensive healthcare know-how, particularly when it comes to safely using, transporting, and securing healthcare data.

 

Ready to achieve interoperability? Download our interactive guide!

An API-Led Approach to Interoperability in Healthcare with MuleSoft

 

 

 

 

 

 

 

 

 

Download our guide, An API-Led Approach to Interoperability in Healthcare With MuleSoft

MuleSoft Partner Badge

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Health and Wellness Ecommerce Will Become the Proactive Choice for Consumers https://blogs.perficient.com/2021/05/05/health-and-wellness-ecommerce-will-become-the-proactive-choice-for-consumers/ https://blogs.perficient.com/2021/05/05/health-and-wellness-ecommerce-will-become-the-proactive-choice-for-consumers/#respond Wed, 05 May 2021 15:00:49 +0000 https://blogs.perficient.com/?p=292003 People wanting to be and feel healthy isn’t anything new, but with all that’s happened over the last year with COVID-19, consumers have an increased focus on health and wellness. A recent survey estimates the global wellness market at more than $1.5 trillion with an annual growth of 5-10%. Quite the healthy outlook if you ask me.

These statistics aren’t surprising; it’s encouraging to know that consumers are putting a focus on their health. Even more encouraging, this enhanced focus increases the likelihood that consumers will spend more discretionary income to achieve healthier lifestyles. That last sentence is very important and let me explain why.

Feeling Good is Driving Customers to Live Better

Traditionally, consumers would leverage their private insurance, Medicare, or Medicaid to help supplement the costs of health products – a very reactive approach to health and wellness. For example, you hurt your knee playing basketball, which means you now require surgery and a knee brace to help recover post-surgery.

So, what’s changed? Well, what changed is that consumers are taking a proactive approach to health. More consumers are taking control of their health and are looking at ways to live healthier lifestyles, as at least 77% intend to make more attempts to stay healthy in the future.

This proactive mindset means consumers will actively search for products that could prevent them from a disease or injury, like a knee injury, rather than treating the issue after it’s developed. An event like COVID-19 is eye-opening, leading consumers to seek out solutions in all forms, from healthy food recipes and workout videos to wellness products and services to purchase to support a healthier lifestyle. If you’re a business in the health and wellness industry, you need to be there to meet and exceed the expectations of these customers through digital commerce-led experiences. To do this, you need to understand where you currently sit within the supply chain.

E-Retailers

Are you an e-Retailer with a commerce site? How has consumer behavior changed or shifted? What new products or services are customers looking for that you may or may not offer today? Focus on what your customer expectations are and how they might be proactively looking to consume new content or products that might be outside your current offering, then find ways to incorporate these into future purchasing experiences to elevate your brand with your customer experience.

Distributors

If you’re in the business of health and wellness product distribution, what trends are you seeing around net-new customers coming to shop on your ecommerce site? For example, if you’re a medical product distributor serving the physical therapy market, then your traditional customers might be physical therapy clinics. But, your data and analytics may show a new trend of physical therapy product e-retailers hitting your site and looking to set up accounts with your business. To accommodate this, you should create new content and services that would appeal to this market and find ways that these new e-retailers can connect to your enterprise resource planning system (ERP) and order management system (OMS) systems to leverage your distribution network and dropship products to customers. Building in new ecommerce features that allow you to segment and personalize content based upon the businesses that authenticate on your site will provide the appropriate content to the appropriate persona and create additional value and brand loyalty.

Manufacturers

Fortunately, or unfortunately, manufacturers in this space have it the worst. As you sit at the top of the supply chain, having a pulse on what consumers are interested in and which new and emerging trends are surfacing is critical to stay ahead of the competition. You must ask yourself the daunting question, “Do we go direct and risk channel conflict?” This requires serious consideration and contemplation as it’s a decision that will have a significant business impact.

Diving into the data and analytics around your current commerce site (if you have one) and focusing on how people are finding your site and what they are searching for can help you make this decision. Are you seeing many consumers searching one of your popular brands and trying to purchase? This could be a use case to go direct. But before doing so, I recommend looking within your channel to see if there are ways to support both distribution and retail partners to drive traffic to your products through their businesses.

Continue Creating Healthy Perspectives

There’s a lot more to unpack besides what’s I’ve already mentioned, but the big takeaway is that consumers have and will continue to make proactive decisions around their health and wellness that will translate digitally. Regardless of where you sit in the supply chain, as long as new customer personas and demographics are browsing your site for information that supports a healthy lifestyle, it will affect your business. For more questions on how you can excel in the ecommerce healthcare field, download our healthcare guide, Digital Solutions to Navigate Healthcare Commerce in 2021, and contact our commerce experts today.

 

 

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Healthcare Price Transparency: Why Clear Costs Can Drive Brand Loyalty https://blogs.perficient.com/2021/05/05/healthcare-price-transparency-why-clear-costs-can-drive-brand-loyalty/ https://blogs.perficient.com/2021/05/05/healthcare-price-transparency-why-clear-costs-can-drive-brand-loyalty/#respond Wed, 05 May 2021 14:00:08 +0000 https://blogs.perficient.com/?p=292009 On Jan. 1, 2021, new guidelines from the Centers for Medicare & Medicaid Services went into effect requiring hospitals that operate in the United States to provide “clear, accessible pricing information” online for the services they provide. Hospitals have a choice in how they provide this information, and the experience varies widely from hospital to hospital, with some creating a user-friendly experience and others offering a lengthy spreadsheet driven by hospital codes.

This initiative can aid consumers in their decision-making processes, but, for many, it brings up more questions than answers. For example:

  • What are the costs with my insurance?
  • What is the hospital code for my procedure?
  • Does this account for all of the costs post-procedure?

The consumer experience is entirely driven by the hospital’s execution of these guidelines. Your healthcare organization can use it to answer these questions, showcase your services and people, and drive increased brand loyalty.

Costs influence decision-making, but they aren’t the only factor

One of the key benefits of price transparency is for healthcare consumers to better understand the costs associated with their care and provide an easier way to shop around. While researchers have conducted scores of studies on patient decision-making, one constant these studies find is that cost is rarely the deciding factor in care. Other factors that play influential roles include:

  • Quality of care
  • Experience and skill of the provider and the organization
  • Process of receiving care
  • Care outcomes

To comply with the new regulations, most hospitals are currently offering only a basic level of price transparency, which is limited to lists of costs and codes presented in a lengthy spreadsheet. This can be confusing for the average consumer, and costs without any context or insurance information may lead to the consumer putting off their care. Adding to the complexity, the highest and lowest costs for the same treatment can vary greatly from one hospital to another (as much as 300% nationwide), leaving users to wonder how to use this pricing information in a meaningful way.

However, since pricing isn’t the only factor in healthcare decision-making, your organization can use this requirement to support a more holistic decision-making process by integrating costs into a larger consumer experience that marries pricing information with the bigger picture of care.

Meaningful price transparency can benefit your organization

Price transparency represents an opportunity for your organization’s providers to deepen their relationships with current and future patients beyond costs alone. Creating meaningful transparency allows your providers to offer deeper insights to patients and discover benefits of their own.

Benefit 1: Building trust with consumers

By being open with healthcare consumers about pricing, your healthcare organization can demonstrate trustworthiness and transparent honesty, thus helping to build consumers’ confidence as they weigh their options. Additionally, showing related services or items that the consumer will likely need as part of their care allows your team to further show that you are serious about transparency, helping ensure that your users aren’t caught off-guard by additional needs.

Benefit 2: Showing value

You can strengthen your organization’s value proposition and show that your care teams are well worth the cost of care by providing key differentiators early on in your service-line content, such as:

  • The expertise your providers bring to the table
  • The advanced care your full team offers
  • Treatment options that may be unavailable elsewhere

This can help differentiate your team from other providers in your service area, who likely will come across as less confident and/or more secretive about their costs in comparison. Taking advantage of the price transparency opportunity gives you a chance to prove to potential patients why your team stands out.

Benefit 3: Gaining conversions

By encouraging your users to contact your billing/financial team members for more detailed information than the online estimate, as well as for answers to common questions, your healthcare organization can help consumers feel more comfortable with pricing information and prompt appointment requests. You can also reinforce the relationship between hospital and patient.

For smaller community and private organizations, particularly those with unique expertise or treatment offerings, price transparency tools can help more patients uncover the value and experience your hospital offers, driving greater awareness and appointments. For larger, well-known institutions, creating a price transparency experience that offers a glimpse into the greater organization is critical — not only are competitive organizations adopting this model, but for your hospital, it offers an opportunity to show the value, resources, and expertise that the organization as a whole brings to each and every patient.

Pricing wizards and interactive experiences support consumers 

Since pricing is only one tool in the consumer’s healthcare decision-making arsenal, hospitals have a unique opportunity to support patients through price transparency. While many are relying on lengthy spreadsheets to simply make costs available, some organizations are supporting the patient decision-making process through easy-to-use interactive tools. Common themes these tools embrace include:

  • Speaking with empathy: Make sure the user knows you understand why they would want to know the cost of their care.
  • Write for search engines: Following search-engine optimization (SEO) best practices, just like with other high-priority content, ensures that your pricing tools are discoverable and accessible
  • Make it simple: Give users the tools to find a cost estimate easily and quickly.
  • Provide an easier alternative: Clearly explain the limitations of online cost-estimation tools (based on users’ unique insurance coverages or lack thereof, additional services they may require, etc.), emphasize that your billing and payment team members can provide more accurate information, and encourage them to call or email for help.

The message forward-thinking organizations are sending to patients is simple: We understand costs are an important part of your healthcare journey, and we’re making them even more accessible for you. This does more than simply comply with the CMS guidelines; it is a trust-builder — showcasing the hospital’s role as a trusted partner both financially and clinically.

The future of price transparency: Costs in context

Making costs accessible is just the tip of the iceberg in terms of what your organization can do to help support overall decision-making related to care. If pricing is just one factor, your team can take the next step by offering costs in the context of the complete picture of care:

  • Consider whether to integrate pricing tools throughout service-line pages. This can help consumers understand potential costs while exploring the hospital’s staff, experience and reputation. Pairing pricing with the value your organization brings will help patients see these costs in a big-picture context.
  • Create an equal experience for current patients and guests, ensuring that future patients have the same ease of use of your tools. This also helps your organization take an early opportunity to build trust with potential patients.
  • Think about other variables important to the patient: pre-and post-treatment guidance, facility amenities, community partners where they can access further care closer to home (physical therapy, for example), and patient stories. Consider how your organization’s mission fits into the concept of price transparency and use that to help tell the story.
  • Finally, dust off your patient journey maps and understand where and how cost considerations fit into the journey. Use that to guide where you can integrate pricing on your website, in conversations with hospital staff members, and ancillary materials such as brochures and PDFs.

The price transparency guidelines allow your organization to rethink how costs influence healthcare consumers’ decision-making among the myriad other factors at play. By making the experience easy, meaningful, and patient-centric, you can go above and beyond the guidelines and drive loyalty through a supportive service that helps consumers make better decisions for their care.

Our Digital Healthcare Strategy team helps healthcare organizations create effective price transparency experiences to support patient decision-making and drive brand loyalty. Contact us today for more information.

 

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Getting Started with Your Application Modernization Journey https://blogs.perficient.com/2021/05/04/getting-stared-with-your-application-modernization-journey/ https://blogs.perficient.com/2021/05/04/getting-stared-with-your-application-modernization-journey/#respond Tue, 04 May 2021 19:53:12 +0000 https://blogs.perficient.com/?p=292007 App modernization transforms organizational assets to adapt, optimize, and integrate with modern digital software and cloud architectures. It enables an organization to protect its investments and refresh its software portfolio in order to create new applications that drive insights from data, accelerate application development to go to market faster with new products, services, or capabilities, and enhance customer experiences that are personalized, relevant, and engaging.

Organizations must evolve to succeed, which is why many embark on a digital transformation that includes modernizing applications with cloud. If your organization has not begun app modernization with cloud, it is essential to start building a business case. Below are a few points to consider:

  • What is your current state?
  • What application do you want to migrate?
  • How do you currently use this application?
  • What is your budget and timeline?

For more insights into building a business case for app modernization, download our guide Plan. Expand. Optimize. A Cloud Migration Workbook.

In our next blog, we will explore considerations for organizations who have already begun their application modernization journey and are looking to expand further.

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Introducing Our Partnership with Akeneo https://blogs.perficient.com/2021/05/04/introducing-our-partnership-with-akeneo/ https://blogs.perficient.com/2021/05/04/introducing-our-partnership-with-akeneo/#respond Tue, 04 May 2021 16:00:03 +0000 https://blogs.perficient.com/?p=291787 We are excited to announce our new partnership with Akeneo, a global leader in Product Experience Management (PXM) solutions. Akeneo is headquartered in Nantes, France, and has a strong focus on expanding its offering to customers in North America.

Akeneo offers three editions of its PIM solution: Community (open-source PHP), Growth (SaaS), and Enterprise (SaaS or PaaS). It has an intuitive user interface (UI) built with a business user in mind, as well as a robust marketplace that includes integrations for several different complementary technologies, including commerce systems like Magento and Salesforce Commerce Cloud.

Akeneo’s engagement approach focuses on educating customers about the platform through Project Success Assistance (PSA), allowing representatives from the organization to review key concepts and contribute methods of how to achieve process goals most effectively with a client before implementation begins. The platform also provides technical and functionality checks during the development process. Their PXM Maturity Assessment is used to evaluate how a client’s platform compares to competitors and how the product experience is working for the client’s organization.

What This Partnership Means to Perficient

Akeneo aligns well with our industry verticals, allows us to grow our PIM practice, and offers an additional PIM platform to offer our clients. We can now recommend the platform that best fits our clients’ needs, goals, and overall product data strategy. Expanding our portfolio to suit our current and future clients’ PIM needs is what we continuously strive for. Learn more about the benefits of PIM, our PIM practice, and contact our PIM experts with any questions today.

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The Necessity of Agile Framework for Your Digital Transformation https://blogs.perficient.com/2021/05/04/the-necessity-of-agile-framework-for-your-digital-transformation/ https://blogs.perficient.com/2021/05/04/the-necessity-of-agile-framework-for-your-digital-transformation/#comments Tue, 04 May 2021 15:00:24 +0000 https://blogs.perficient.com/?p=291874 A digital transformation is a process in which technology is used to completely change your business rather than focusing on a single IT project or a single area. Digital transformation means a series of projects that change every aspect of an organization and modernizes it with the latest technology.

To see substantial changes, your business’ technology leaders must lean away from the business of technology point of view and adopt a scalable, rapid, agile digital transformation approach.

Why Agile?

Digital transformation represents a fundamental change in organizational operation using the power of the latest technologies to create new forms of business and customer value. Agile development transforms how software is conceptualized, created, and delivered, and yields an exemplar framework for digital transformation by:

  • Providing a framework to empower spontaneous iterations based on customer feedback
  • Leading to a broader cultural shift in an organization

The agile approach is now a necessity for organizations to adjust promptly to evolving technologies and the rapidly changing market. The approach primarily focuses on daily scrums, sprints, iterative releases, and backlogs. Your business and other organizations must be willing, ready, and able to accept the continuous cycle of change of agile development, as this approach constantly embraces change through its iterative, incremental, and developmental phases.

Agile Best Practices

An agile framework changes how teams work together and leads to different company culture than how businesses typically operate, such as:

  • Builds the right working environment – For example, making sure the burndown chart, which shows how much work a team has done on a project, is available to all team members.
  • Recognizes and acknowledges success – Taking the time to recognize milestones and then sharing those accomplishments as a team is one piece of advice that sounds straightforward but has a big impact on our experience.
  • Using frameworks to advance Agile initiatives – Many businesses would begin by implementing agile in a specific area of their operations. If your goal is to use agile to drive end-to-end change throughout your organization, then this will undoubtedly be difficult. Certain frameworks such as the Scaled Agile Framework (SAFe) exist to make scaling agile simpler.
  • Provides employees a greater opportunity to gain assistance – Agile coaches, experienced scrum masters, and partners who deal with the technique daily will help you quickly catch up. By sharing knowledge and best practices, implementation will become remarkably simpler.

Develops New Customer Value

The digital transformation journey can often become difficult as you reinvent your business processes to be adaptable to new technologies. An agile approach makes the transformation easier. It assists in moving transformation from the IT department to the whole company and provides the framework for transformation, allowing a company to create the next wave of transformative digital experiences.

What Do You Need to Embrace for an Agile Digital Transformation?

Organizations are at a thrilling turning point to compete and sustain for the future, and this turning point is about maturing digitally to enhance customer experience and organizational agility. Your business should focus on these five factors during your digital transformation to create better customer value and encourage innovation:

  1. Set a customer-first approach – Prioritize high-value tasks by focusing on the value added to your employees or external stakeholders.
  2. Concentrate on enhancing digital customer engagement – Traditional digital or marketing projects are approached differently than digital customer experience projects. The customer experience is at the heart of digital technology. Customers appreciate receiving product/service updates, reviews, and demos across all platforms.
  3. Integrate digital platforms that align with your company’s vision – Management must develop a consistent digital transformation vision and communicate it to employees at all levels. Mobile applications, self-managed services, and virtual consultations were all made possible by the company’s digital platform.
  4. Bring the right experts to the table – The digital transformation team should include members from all company’s main divisions, including individuals with varying levels of experience.
  5. Embrace agility holistically – Traditional business models run project lifecycles with no time constraints. Customer demands may have changed by the time the project was completed. To keep up with new technology’s market demands, the company must make frequent changes. Each agile sprint will enable you to experiment and adapt on the fly.

The Pros and Cons of an Agile Digital Transformation

Digital transformation is about revolutionizing and sustaining your business operations in the long term by embracing the changing industry trends and new technologies. Some benefits of proceeding with an agile transformation include:

  1. Adaptability – The agile process is flexible and embraces transition. Selecting the right software for your company is important to ensure your business is flexible.
  2. Consistent enhancement – Throughout daily iterations, agile teams are constantly studying, collaborating, and adapting, evaluating what is going well and what can change.
  3. First preference to business value – The agile methodology ensures that the strategy is aligned and attentive to the needs of the company. Customer experience is enhanced by digital transformation.
  4. Recurring value delivered – As the project progresses, new features are added incrementally. Digital transformation is a never-ending operation.
  5. Risk minimization – When it comes to digital transformation projects, an agile strategy almost reduces the risk of failure. Due to daily updates, continuous communication, and regular testing at the end of each sprint, nothing is missed, and every problem is caught.
  6. Cost control – Maintaining the same sprint lengths during a project helps the team to know exactly how much work can be done and, as a result, how much each sprint will cost. It also permits daily budget adjustments.
  7. Exemplary communication and collaboration – Regular communication, constant collaboration, feedback sessions, and continuous stakeholder management are all important aspects of any transformation project.
  8. Clarity and transparency – Visibility across the business is achieved by frequent coordination, communication, and updates between multiple agile teams. Progress is tracked and expectations are managed with daily updates and progress charts.
  9. Without compromising quality – In an agile environment, work quality increases since testing and optimization begin at the beginning.
  10. Improved team morale – Self-management, daily information sharing, and continuous learning are all needed to build a highly motivated, high-performing team.

The Obstacles of This Transformation:

  1. Implementing an appropriate technology – Lack of expertise in certain technologies and tools can become a hurdle to their adoption.
  2. The existing organizational culture may affect transformation. Organizational culture changes take time, effort, and planning.

Agile is the Key to Transformation

Agile digital transformation allows businesses to be more responsive, do more with less, and better satisfy their customers’ needs. Effective digital transformation happens through continuous innovation, and while agile digital transformation has both benefits and disadvantages, it will save a lot of time and effort for companies that implement digital transformation. For more information on an agile approach, contact our experts today.

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