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Digital Transformation

WCM + ECM Portal Strategy

I came across this article: ECM + WCM = Your Portal Strategy by Kimberly Samuelson. I might be jaded or maybe its because I work so closely with capital-p Portals, but I can’t agree that a portal strategy consists of simply blending Enterprise Content Management (ECM) and Web Content Management (WCM).  To me a Portal strategy needs to be far more encompassing than ECM + WCM.

A few weeks ago, I blogged (Differences between Web Content Management and Portal Web Content Management) about how content management vendors define portal as mostly content with a few applications thrown in, while application vendors define portal as several applications integrated with snippets of content.  So maybe, from a content point of view, you could claim that your portal strategy could consist of ECM + WCM.

Well, I guess I’m from the application school of Portal.  Portal strategy is a lot more comprehensive.  Here is my list of components in a comprehensive Portal strategy:

  • Security
  • Search
  • Content Integration
  • Web Applications
  • Social Collaboration
  • Application Integration
  • Navigation
  • Branding
  • Governance

Now that’s a much better list of topics to consider for your portal strategy.  Let me know if you need additional elaboration on these components.

 

https://blogs.perficient.com/digitaltransformation/2011/03/24/differences-between-web-content-management-and-portal-web-content-management/

Thoughts on “WCM + ECM Portal Strategy”

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Mark Polly

Mark Polly is Perficient's Chief Strategist for Customer Experience Platforms. He works to create great customer, partner, and employee experiences. Mark specializes in web content management, portal, search, CRM, marketing automation, customer service, collaboration, social networks, and more.

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