Perficient Enterprise Content Management Blog – Page 2 – A Perficient Blog

Perficient Enterprise Content Management Blog

A Perficient Blog

AIIM Releases “State of Enterprise Content Management (ECM)” Survey Results

AIIM recently released the survey results from their “State of Enterprise Content Management” survey. They interviewed 751 individuals with 31% representing organizations with over 5,000 employees, 43% representing organizations between 500-5,000 employees, and 26% representing organizations between 10-500 employees. Some key takeaways: 15% said they have not yet implemented an ECM system but plan to. […]

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Managing Social Conscience in the Corporate World

The incident at Rutgers has made me think about the implications of our actions when posting information to a social networking site.  I just posted a BLOG on the AIIM Coommunity site that addresses the need to implement a Governance program that sets the rules for insuring the integrity of information loaded onto a Corporate […]

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Save money – Go Green!

Recycling, reusing and being green in general seems to be synonymous of saving money, which made it very popular. I believe that a good way to save energy would be to reduce the use of our work computers 1hr per day. I am sure that most people would support shorter workdays, but as consultants we […]

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Why is SEO actually work Part 2

A comment from the previous part of this topic has inspired me to share a wider view of the process… which includes more work. I was inspired by a conversation I had with some colleagues about some ECM implementations that were not being indexed and were lacking in basic HTML standards. Considering that you are […]

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Why is SEO actually work?

Or maybe the complete question is:  Since lots of SEO standards match HTML 1.0-4.0 standards why does it take additional work to optimize a web page after you go through all the trouble of creating it? When you think about it, why isn’t it already optimized?   For a large site with a few million pages […]

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The Synergy between Organic and Paid Ads

The ongoing argument of whether to promote a website by optimizing organically or by virtue of paid ads is a struggle every online marketer has to balance. Although agreeing that both methods are important rarely are companies prepared to exercise the synergies between the two. Before we discuss the relationship we should begin with definitions: […]

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Does it really take money to make money?

Well, yes and no. The phrase ‘it takes money to make money’ implies some blind spending.  Blind spending that business people agree to after shiny marketing pitches.  Remember Darren Stevens from Bewitched?  Darren was an Ad guy and (as ad guys had to do back then) worked by this premise.  Darren didn’t have digital billboards […]

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Web Analytics Best Practices

As online conversions are becoming more and more prevalent it is important to maintain process and a plan for your online presence. The way to calculate ROI and other conversion metrics is with analytics.

The Best Practices model used for analytics can be broken into seven steps which are listed below.

1. Identify Conversion Goals & KPIs

There are two types of indicators to monitor traffic and conversion.

Traffic monitoring is the practice of recording every person on every page regardless of source, relationship or authentication. Typically a tag of source code is placed into a global footer of a website so that every page includes the tag. Once the tagging is implemented you can review the traffic using a dashboard provided by the analytics tool which will report on information about the traffic like how long was the average customer on your site and where they went.

Conversion tracking is different than traffic tracking in that you will want to define a goal and track that independently of the traffic monitoring. An example of this may be that you have a landing page used for an email campaign or perhaps a confirmation page after an ecommerce transaction.

Conversion tracking is very powerful because you can include values used in your application in the reporting dashboards. Typically for an ecommerce site the itemized receipt values would be important to track so those values can be used to populate the dashboard and then your reporting will include sales data in the summaries.

Every site and organization has its own unique set of goals and these goals may change rapidly as data is collected and tuning is performed.

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Managing privacy risk in the digital age (Webinar this week)

One of the biggest challenges faced by IT leaders today is spending a lot of time, money and resources trying to comply with government regulations and internal requirements, but yet still experiencing repeated non-compliance issues. On top of that, IT leaders often cannot determine why this is the case. It typically comes down to “culture” […]

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