John Sisler – Perficient Enterprise Content Management Blog
Perficient Enterprise Content Management Blog Blog

John Sisler

Overview John Sisler is an Online Marketing Executive and Search Engine Optimization (SEO) expert with digital strategy experience to facilitate implementations of SEO, Pay-Per-Click (PPC), link acquisition, link building, online advertising, and campaigns. • Executive experience defining and implementing enterprise best practices by managing teams of business users, programmers, developers, web designers and business analysts. • Avid interest in leading and emerging digital industry trends. • Differentiates results by not only identifying ‘what’ can be improved with a site, but also ‘how’ to implement changes. • This advantage has been proven in numerous successful implementations, designing complex digital strategies, while managing the work of SEO, marketing, web, and development teams. • SEO across hybrid enterprise environments including: Organic white-hat SEO, PPC, campaign reporting (ClearSaleing, Google Analytics, webTrends), Social Media, Link Building Clients include: Agilent, Borders, Campmor, Carlton Cards, Consumers Energy, Darice, Ford, Harry and David, Laidlaw, Marriott, Moen, Nationwide, Pratt&Whiteny, Progressive, Progress Energy, Rochester Gas and Electric, and TTI (Dirt Devil and Hoover), Sherwin Williams.

Posts by this author:

Why is SEO actually work Part 2

A comment from the previous part of this topic has inspired me to share a wider view of the process… which includes more work. I was inspired by a conversation I had with some colleagues about some ECM implementations that were not being indexed and were lacking in basic HTML standards. Considering that you are […]

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Why is SEO actually work?

Or maybe the complete question is:  Since lots of SEO standards match HTML 1.0-4.0 standards why does it take additional work to optimize a web page after you go through all the trouble of creating it? When you think about it, why isn’t it already optimized?   For a large site with a few million pages […]

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The Synergy between Organic and Paid Ads

The ongoing argument of whether to promote a website by optimizing organically or by virtue of paid ads is a struggle every online marketer has to balance. Although agreeing that both methods are important rarely are companies prepared to exercise the synergies between the two. Before we discuss the relationship we should begin with definitions: […]

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Does it really take money to make money?

Well, yes and no. The phrase ‘it takes money to make money’ implies some blind spending.  Blind spending that business people agree to after shiny marketing pitches.  Remember Darren Stevens from Bewitched?  Darren was an Ad guy and (as ad guys had to do back then) worked by this premise.  Darren didn’t have digital billboards […]

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Web Analytics Best Practices

As online conversions are becoming more and more prevalent it is important to maintain process and a plan for your online presence. The way to calculate ROI and other conversion metrics is with analytics.

The Best Practices model used for analytics can be broken into seven steps which are listed below.

1. Identify Conversion Goals & KPIs

There are two types of indicators to monitor traffic and conversion.

Traffic monitoring is the practice of recording every person on every page regardless of source, relationship or authentication. Typically a tag of source code is placed into a global footer of a website so that every page includes the tag. Once the tagging is implemented you can review the traffic using a dashboard provided by the analytics tool which will report on information about the traffic like how long was the average customer on your site and where they went.

Conversion tracking is different than traffic tracking in that you will want to define a goal and track that independently of the traffic monitoring. An example of this may be that you have a landing page used for an email campaign or perhaps a confirmation page after an ecommerce transaction.

Conversion tracking is very powerful because you can include values used in your application in the reporting dashboards. Typically for an ecommerce site the itemized receipt values would be important to track so those values can be used to populate the dashboard and then your reporting will include sales data in the summaries.

Every site and organization has its own unique set of goals and these goals may change rapidly as data is collected and tuning is performed.

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Perficient ECM Practice offers SEO

Perficient is proud to announce a new online marketing strategy that is capable of incorporating Organic SEO PPC Analytics Link Building, and Social Media into client sites. This new framework  is flexible to support online marking across any platform or hybrid environment while still staying focused on the individual needs of a customer. For details […]

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