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Posts Tagged ‘google’

The Inside Track: Connected Cars

Daniela Rus also believes that the cars of the future will be able to do a lot more than just self-drive; they’ll be able to understand how you’re feeling by listening to your voice, or route you to the nearest store when you run out of milk. Peggy Johnson, executive vice president of business development […]

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The Inside Track: Autonomous Cars

When we think of driverless (or autonomous) cars, we often picture a futuristic time in which someone is relaxing in the passenger seat while the vehicle safely navigates its way to the desired destination. Believe it or not, certain aspects of that kind of technology already exist. Toyota Safety Sense, Active Cruise Control from BMW, […]

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Marketing Measurement Mandate – NRF 2016

Digital marketing is one of the fastest growing disciplines within the overall “marketing” ecosystem. One of the main reasons is due to the quantifiable nature of the insight provided in real-time. While one may receive a large amount of data related to their business, the reviewer of data or even senior leadership may not be […]

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Companies That Didn’t Update for Mobile Paying Price

CMO.com has an article outlining the price paid by companies who haven’t updated their sites to support mobile.   They are making reference to the fact that Google updates their algorithms to give preference to sites that support mobile vs those that don’t. Indeed, companies that weren’t ready for the so-called “Mobilegeddon” have lost up […]

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Marketers Finally Get Google

This is more of a follow up to my post yesterday on Digital Marketing costing a lot and being worth it. CMO.com has an article on marketers finally getting Google to the point where click through rates are up 19% year over year. “Marketers are optimized almost fully on Google,” said Tamara Gaffney, principal analyst […]

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Why Do Contextual Ads Fail?

I’ve blogged about the personalization failure before.  Now it looks like others are catching on to the ultimate failure on their part, even as they harvest huge amounts of private information about us. This article in ComputerWorld outlines the issues. The author Mike Elgan hits the topic of privacy quickly and never lets it go: […]

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Google Search With Salesforce

Brendan Callum, a director and whiz extraordinaire in our Salesforce practice, has a video out about what they did with Google Search and Salesforce. The video doesn’t go into a lot of detail but I find it extremely interesting that an appliance (older trend) searches the cloud (ongoing trend) in a secure fashion.  Of course, […]

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Cisco WebEx Social Bites the Dust

Cisco has been a long-time major player in unified communications in the workplace.  Several years ago Cisco started making noise in the social collaboration marketplace.  Cisco had the bright idea to marry their strong telecommunications and conferencing capabilities with enterprise social networking and introduced Cisco Quad.  Quad promised to bring web conferencing, instant messaging, telephony, activity […]

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Google’s Bigger, Cheaper Cloud

I’ve been keen to watch the cloud options evolve because of the huge impact they can have on my portal, social, web content, and digital marketing world.  The bits blog has a good article on Google’s continuing evolution with the cloud offering.  It should be no surprise Google is cheaper.  It may be a surprise […]

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GMail integration with Eloqua, Salesforce and more

We keep hearing about the death of email – social media was going to kill email, spam was going to kill email, etc, etc. if you search Google for “email death”, you will find hundreds of articles predicting and espousing the death of email. As a side note, this even goes back 10 years: The […]

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Perficient Digital Transformation Blog

Perspectives and insights from our thought leaders on change management, Big Data, cloud, mobile, integration, APIs, analytics, digital experience and business optimization strategies to drive digital transformation.

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