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Digital Transformation Blog

Posts Tagged ‘Digital Experience’

Digital Change 2007 to Now: Governance and Other Ugly Words

So yes, Governance, Organization, Making it work, etc; they are all ugly words. At least they are enough to put you to sleep just thinking about them.  With the increase in complexity, comes an increase in the organization necessary to support it.  Let’s look at a typical organization supporting a site in 2007.  I say […]

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7 Ways to Maximize ROI on your Digital Experience Investment

At IBM Amplify 2017, I gave a presentation on 7 ways to maximize ROI on your digital experience investment.  The presentation was geared mostly towards IBM Digital Experience / WebSphere Portal but the concepts apply to virtually any digital experience platform and are aligned with Perficient’s take on Digital Transformation. The presentation is shared below […]

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The Grass is Greener

I love yard work. There’s something about the satisfaction that I get when I mow my grass, particularly the instant results and fruit of my labor, that I just can’t get enough of. Well, it’s spring where I live, and the season of yard work is upon us. A warm and wet winter has my […]

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Webinar: Increase ROI by Digitally Transforming Your Marketing

  Successful digital transformations require evolution across all areas of the business in order to effectively engage customers at every touch point in the customer experience lifecycle. The evolution of the digital marketing landscape coupled with changing consumer behaviors requires companies to look beyond their traditional marketing methods to reach and engage customers and grow their […]

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Infographic: 7 Ways Mobile is Impacting Digital Transformation

Digital transformation is the means of modernizing the systems that businesses use to create, deliver, and sustain meaningful customer experiences. This modernization ensures that businesses remain attuned to their most digitally savvy customers. Businesses that embrace mobile as a critical piece of a larger digital transformation plan will take the lead in their marketplace. In […]

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Video: Digital Transformation: What You Need to Know

My colleague, Michael Porter, Managing Principal, Strategic Advisors Team discusses digital transformation and the importance of understanding your customers to deliver a personalized customer experience. Digital transformation requires a lot of change across the entire company and creating and sustaining exceptional customer experiences isn’t just about digital experience – it requires both front end and back […]

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Digital Transformation: Understanding Where You Are

Digital transformations are journeys, not destinations. Adopting a means of modernizing the systems used to create, deliver and sustain meaningful customer experiences, and at the same time ensuring the company is attuned to its most digitally savvy customers, takes time and determination. A clear digital vision shows everyone in the company the path toward constant […]

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Digital Transformation: Crafting a Vision for Change

Digital experiences change expectations among business customers. Companies see this and strive to do something different, something unique to retain and gain those customers. But where should they start? What must companies do different to meet those changing expectations? Simply put, they must create products and services that have value. Meeting customer expectations gives a […]

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Riding the Digital Tidal Wave in Telecommunications

Like all industries, the digital tidal wave is quickly transforming the telecommunications industry. Thanks to digital, operators are witnessing an evolving customer journey and a significant shift in the way customers and operators engage. The customer journey is increasingly becoming multi-channel as customer interactions integrate physical, online, and mobile digital touch points throughout the purchasing journey.  The […]

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Driving Digital Transformation with a Solid Mobile Foundation

Mobile technology has infiltrated every part of modern living, enabling us to pay our bills, keep in touch with friends, and enjoy the latest entertainment. Much like desktop computers in the 1980s and 1990s, mobile devices have revolutionized work and play, creating new mediums and interactions. For innovative and engaged businesses, the popularity of mobile […]

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Perficient Digital Transformation Blog

Perspectives and insights from our thought leaders on change management, Big Data, cloud, mobile, integration, APIs, analytics, digital experience and business optimization strategies to drive digital transformation.

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