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Posts Tagged ‘customer experience’

2024 Banking Trends Perficient

Top 6 Trends for the Banking Industry in 2024

This blog was co-authored by Perficient banking expert: Scott Albahary A slowing global economy, coupled with a divergent economic landscape, poses challenges for the banking industry in 2024. Driven by technological advancements, regulatory changes, and shifting consumer preferences, the banking industry must evolve and respond accordingly. As institutions adapt, Perficient’s financial services expert, Scott Albahary, […]

Datasecurity

OneStream Security: How to Check Security Groups Assigned/Used or Not Used

During the implementation of OneStream application, Implementation Consultants and Administrators create different security groups based on the client’s security access requirements. However, as the project progresses from one phase to another, these security groups may become obsolete or redundant. Security groups are assigned to different objects in the application to enable users to access certain […]

Staying Connected.

Trends and Disruptors Influencing the Communications, Media, and Technology Industry in 2024

Fueled by technological advancements including 5G, generative AI, and cloud computing, the communications, media, and technology (CMT) industry is poised for significant growth and disruption in 2024. Challenges like rapidly changing customer preferences and frequent M&A put CMT companies in a difficult spot – only the most agile and innovative will thrive. Our extensive experience […]

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Keith Wolf Leverages His Design Expertise to Create Impactful, Strategic Digital Experiences

In the ever-evolving landscape of digital, Keith Wolf is not only a Director in our Digital Strategy practice but also a strategic veteran. Prior to joining Perficient, Keith founded and operated a digital innovation firm in Minneapolis, Minnesota. He leveraged his creative background and served as the company’s Chief Creative Officer for more than two […]

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Journey Science : How Journey Science is Transforming Data Science and Customer Experience

Computer Science, Data Science, Journey Science.     Computer Science: The Here and Now In the beginning, Computer Science was abstract. The theoretical concepts of Boole, Turing, Babbage, and Lovelace quickly gave way to real-life innovations. Their focus was ambitious but simple: Change the world by making our lives more efficient and less error-prone, relying […]

Magic Johnson presents a keynote address at NRF 2024.

NRF Recap: How Brands Can Create Great Experiences

Justin Racine, Principal of Unified Commerce recently attended the National Retail Federation’s (NRF) Big Show in New York City. Every year, NRF brings industry leaders and innovators together to dive into the latest trends and technologies shaping the future of retail. This year the show brought together more than 40,000 people and showcased insights from […]

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Sitemap: The Heart of Marketing Cloud Personalization

Personalization (formerly known as Interaction Studio) is a tool that exists inside the Salesforce Marketing Cloud tenant. It is mostly used to help the customer improve the user experience through web, mobile, and email. The sitemap is the heart of personalization. A good sitemap code implementation can lead you to an understanding of: How the […]

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5 Tips To Ease the Find Care Experience for Patients and Members

Consumers across every age group expect healthcare digital experiences that match the ease and convenience of making purchases online, reserving a restaurant, booking private accommodations, getting personalized movie recommendations, filing taxes, and even virtually buying a car.  However, the consumer-patient journey is far more complex and multifaceted than other everyday consumer experiences. Patients and members need […]

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Puerto Rico CIO & IT Leadership Conference Recap

On October 12th and 13th, 2023, we had several Perficient colleagues attend the Puerto Rico IT Cluster’s CIO & IT Leadership Conference, the most important technology leadership in the region. This year’s conference agenda brought interesting and relevant topics around AI, talent development, new service models, cybersecurity, and data to the forefront. We were able […]

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Personalize to Master your Digital Marketing Strategy – Perficient Featured in CMSWire.com

In the fast-paced world of digital marketing, staying ahead of the curve is crucial for success. One of the most effective strategies in today’s landscape is personalization. Understanding and implementing personalization techniques can significantly enhance customer engagement, conversion rates, and brand loyalty. Perficient’s very own David San Filippo has authored yet another blog post that […]

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5 Practices to Improve B2B Usability Testing Outcomes

If you’ve been involved in even a few usability testing projects, you’ve likely seen how participants can get tripped up in seemingly unexpected ways. Over the years, it appeared to me that tests with B2B audiences seemed more likely to go off the rails. Even though we follow common research methods — such as creating […]

Customer experience is key to a well-run order management practice.

People of Perficient: Meet Zach Zalowitz, Principal OM

Zach Zalowitz recently joined Perficient as a Principal within our Order Management (OM) practice, bringing more than 15 years of experience in omni-channel supply chain solutions and hands-on experience with a focus on retail apparel and consumer packaged goods. We sat down with him to discuss his experience and thoughts on all things OM. Can […]

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