Skip to main content

Posts Tagged ‘automotive’

Img 5936

Emerging Loyalty Trends in Automotive to Watch Closely: Detroit Event Highlights

Last year, Perficient hosted an automotive event in Detroit that was so successful we had to return. Last week, I returned to the Shinola Hotel to meet with a new group of industry leaders – this time, we discussed brand loyalty and emerging trends and technology.   Everyone Should Take the Wheel of Loyalty  Loyalty is […]

White Semi Trailer Truck Heading Down A Four Lane Highway At Dusk

A Look Back On The Automotive Industry’s Last Quarter of 2023

It’s best to learn from our past in order to prepare for the future. As part of that practice, let’s review what happened in the last quarter of 2023 for the automotive industry, and make some predictions on what we can expect for 2024. Gas Prices at the Close of Q4, 2023: Hawaii               $4.68    […]

Ev Event Image

Decoding the Barriers to EV Adoption Over Coffee: Our Event Highlights

Did you miss our event or need a refresh? Watch a recap of Lisa Sherwood’s presentation at our Electric Cars + Coffee virtual event!   On February 16, I had the opportunity to join my colleagues Lisa Sherwood and Kevin Espinosa in hosting our “Electric Cars and Coffee” virtual event. The event brought together our […]

Exclusive Automotive and Manufacturing Breakfast at Adobe Summit 2024

Automotive and Manufacturing: How to Modernize, Innovate, and Win in 2024

The automotive and manufacturing industry continues to be heavily impacted by digital disruption while customer experiences and business models are being reimagined. So how do you modernize, innovate, and win in this increasingly competitive market? Exclusive Automotive and Manufacturing Breakfast at Adobe Summit 2024 Perficient and Adobe are partnering at Adobe Summit 2024 to share […]

Hand Is Opening The Radiator Cap To Check The Coolant Level

Deliver an OEM Parts Program That Captures Customers for a Lifetime

OEMs (original equipment manufacturers) and their dealerships have a longstanding partnership that has built a robust automotive industry in the United States. The ideal state is to have OEMs work with their dealerships to sell genuine OEM parts, which would benefit not only the OEMs and dealerships but also the customer’s automotive experience. However, full […]

Kt Mr O

A Tribute to Mr. James G. O’Connor

First, I want to state that while I have the great honor of leading our automotive team, there are so many great teammates all over the organization and world that make up the heart and soul of the practice. That being said, the one person that I will call out is my mentor and bonus […]

Drive 863057 1280

What Do Windshield Wipers, Cruise Control, and Winton Motor Company All Have In Common?

Mary Anderson and the Windshield Wipers Mary Anderson, who visited NYC on a snowy day in the early 1900s, saw the need for manual wipers that the driver could use from inside the vehicle. In 1905, Mary Anderson invented windshield wipers to improve driving in rain and snow. Before the invention of windshield wipers, drivers […]

Jakob Soby Rjpg Lvmiq Unsplash

Let’s Leave Behind Electric Vehicle Tunnel Vision

Automotive innovation is only speeding up as we head into 2024, but it might not look that way when focusing on electric vehicles. In the last few months of 2023, it seemed the headlines were only filled with bad news about OEMs who had invested in EVs and struggled to get them off the lots. […]

Man sits in car and receives keys to the car after a sale.

The Future of the Automotive Shopping Landscape Powered by Unified, Immersive, Frictionless Buying

One of my favorite memories as a kid was going to the car dealership with my dad and watching him beat up (figuratively, of course) the sales associate who was trying to sell him a new truck. The sales associate wanted one price; my father wanted a very different price. Round and round they went, […]

Ai Generated 7660751 1280

Happy Holidays from the Perficient Automotive Team

This is a special week for me both personally and professionally. Personally, I am looking forward to spending the holidays with my wife of 18 years who supports me in everything and has been such a great life partner. We are spending the holidays on Lake Huron with her mom, who I cherish. I also […]

Istock 1221473473 (2)

Dealership Transformation Extends Beyond the Dealership

When I hear the term “dealer transformation,” I always think that the term is too narrow in speaking about just the transformation within the dealership. There is no doubt that the consumer today has very different expectations and preferences concerning dealerships and shopping experiences than the consumer of ten years ago, and dealerships need to […]

Img 8544

Is Loyalty Dead? Automotive & Mobility Experts Discuss During Our London Event

Alongside our partners HCLSoftware and AWS, we hosted an automotive panel in London and invited major OEMs as well as other innovative leaders in the industry. Mark Felix, the CMO of The AA in London, was the keynote speaker followed by Martin Tavener, CTO of Commerce at HCLSoftware. I’m proud to have been a part […]

Load More