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Ross Monaghan

Blogs from this Author

More Friends, Fewer Acquaintances: The Value of Repeat Customers

For so long, commerce businesses have been dedicating the vast majority of their marketing dollars to simply gaining new customers and leaving it at that. Customer acquisition will always be important, but many retailers are now seeing the enormous value returning customers add to their initial marketing investments and are capitalizing on these existing relationships […]

Marketing Measurement Mandate – NRF 2016

Digital marketing is one of the fastest growing disciplines within the overall “marketing” ecosystem. One of the main reasons is due to the quantifiable nature of the insight provided in real-time. While one may receive a large amount of data related to their business, the reviewer of data or even senior leadership may not be […]

Understanding Robots.txt and Meta Robots

It is clear that there is still a misunderstanding of what a “robots.txt” file is used for and what meta name=”robots” is and does. Therefore, I thought why not break it down in laymans terms for everyone to hopefully help you when deciding which to employ and when. Robots.txt The robots.txt file is a simple […]