Time To Embrace New Measurement Priorities | Digital Transformation
Digital Transformation Blog

Time To Embrace New Measurement Priorities

Think Google always has thought provoking content. I found this one to be a good summary of the evolution of how you measure what’s happening on your site.  We find that as a company becomes more sophisticated in the use of analytics, they start looking for deeper and better insight.  You should read the whole longish article but let me highlight the key items and then let you dive deeper.

All three trends in measurement evolution are great but I like the Experiments vs Optimizations best.  It’s amazing what you learn and how fast you can do so using online A/B testing.


But read the whole article.

Subscribe to the Digital Transformation Weekly Digest

* indicates required

Leave a Reply

Perficient Digital Transformation Blog

Perspectives and insights from our thought leaders on change management, Big Data, cloud, mobile, integration, APIs, analytics, digital experience and business optimization strategies to drive digital transformation.