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Digital Transformation

Pinterest is Twitter for the visually inclined

My brother in law, Aaron Keller, penned a nice article on Pinterest and Twitter.  Now, he is a design type and does all things great in branding so I would expect nothing less from the man.  Nothing that I guess one hasn’t thought about for a while but what this has raised is the capabilities of using the concept of pinning in the enterprise with the likes of Sharepoint or IBM Connections – a visual tag cloud per-se.   At a glance you could see the essence of a community or a newly connected employee.  The foundation is there, we just need some creatives to code it up and developers to make is presentable.  I think more and more of us initiate thought and ideation through a visual connection with something and this is very powerful.

So the question is does Pinterest for the enterprise takes a new spin and provides an offshoot opportunity to further expand the creative and visual appeal of the social business?  I think so and I think each iteration of the public social fabric brings to the forefront of the possibilities of enterprise social business.  I am liking this even more (despite my boards being COMPLETELY empty).

Thoughts on “Pinterest is Twitter for the visually inclined”

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Jonathan Distad

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