As the new year has begun, the Digital Marketing team at Perficient has identified a number of areas where they expect a continued focus throughout 2024 within their areas of expertise. Here is a collection of those hot topics, trends and strategic insights that we’re bringing to our clients and partners to ready them for […]
Multi-Modal Interfaces: A Gateway to Inclusive Universal Design
In the pursuit of inclusivity, the realm of universal design constantly evolves, seeking innovative solutions to accommodate diverse needs. One such frontier is the integration of multi-modal interfaces—a revolutionary approach that recognizes and caters to various modes of interaction. This blog post explores the transformative potential of multi-modal interfaces in achieving a more universally designed […]
Taxonomy: The Lifeblood of Site Search
I have found myself talking about taxonomy a lot recently. Taxonomy is a big job in a website project, but it’s something stakeholders may not consider early enough in an implementation project. I refer to taxonomy as a big job not only because it can be a lot of work, but also because it is […]
Understanding the Shadow DOM in Web Components
Managing the structure and styling of components in web development may frequently become complex, particularly when working on large-scale projects with several developers or integrating third-party components. Because CSS is global, there is a chance for CSS conflicts and accidental styling changes, a common issue for developers. Here’s where the Shadow DOM comes in as […]
Healthcare Writing Training: 5 Ways Your Content Team Can Benefit
It can seem like training is never-ending in the corporate setting — particularly in the healthcare industry. You’ve got compliance training, processes training, training from corporate leadership, onboarding training for new team members and more. But there’s one more type of training your healthcare content strategists and marketers need that you’re (probably) not doing: healthcare […]
How Breaking Down Barriers with Equitable Use in Universal Design
In the pursuit of creating a world that values diversity and inclusivity, the concept of Equitable Use in Universal Design emerges as a powerful tool for breaking down barriers. Beyond its immediate impact on individuals with disabilities, Equitable Use has the transformative potential to reshape environments, products, and services to be more accessible and inclusive […]
Tolerance for Error: Safe Solutions – Universal Design Principle Series – 5
Welcome back to our Universal Design Principle Series! In this edition, we explore the principle of “Tolerance for Error,” a critical element in creating designs that minimize hazards and adverse consequences of accidental or unintended actions. Join us as we uncover the significance of building fail-safe solutions that accommodate users and enhance overall accessibility. Understanding […]
Astro: The Web Framework Revolutionizing Website Development
In this fast-paced world of web development, speed, flexibility, and usability are crucial to creating powerful online experiences. Within this context, Astro, an innovative web framework designed to generate static sites, offers exceptional performance and versatility. This blog will explore the benefits, challenges, and practical tips with Astro and its relevance today. Astro: A Quick […]
A Day of Connection with Our Vice President
A lovely turn of events occurred recently when our office hosted Prakash Chembai, the esteemed vice president of our company. We honoured his promotion and held a lively town hall that day, which made it an exciting and unforgettable event for all those engaged. The Townhall: The day kicked off with a spirited town hall, providing […]
Simple and Intuitive Use: Friendly Designs-Universal Design Principle Series-3
Welcome back to our Universal Design Principle Series! In this edition, we dive into the principle of “Simple and Intuitive Use,” a cornerstone in the quest for inclusive design. Join us as we explore the significance of simplicity in creating user-friendly products and environments that can be easily understood and utilized by individuals of diverse […]
Overcoming Healthcare’s Mountain of Mistrust – Part 2: Payers
This is the second part of our series in which we’re discussing the increasing need to build trust among healthcare consumers. The analytics and opinion-polling firm Gallup has found a decline in Americans’ trust in many institutions and industries, including healthcare. This means building strong, ongoing relationships with consumers and members will be more critical […]
New Years Resolutions Medical Device Marketers Should Make in 2024
A few weeks back, I wrote about key trends that would impact the medical device world in 2024. This time around, I’m going to be counting down some 2024 resolutions for medical device marketers. In most organizations, nobody is closer to consumer audiences as the marketing team, and that is no different in the med […]