As times have evolved so have our data challenges — but we have been trying to solve it for ages. Giving it dedicated resources, robust hardware etc. we still end up missing SLAs in our traditional On Premise & Cloud hosted worlds. Add to the fact the constant dependency on personnel to manage the data […]
How much do people use voice commands with their devices, and what do they use them for? We wanted to know, so for the fourth year in a row, we asked over 1,000 people (1,123 this year) how they use voice, when they use it, and why. If you want a snapshot of how voice […]
Site migration can be a daunting task for many SEOs, but it can also be done strategically. The site migration process can also offer an excellent opportunity to fix your website foundation. In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge and Matt Ruud share primary considerations from an SEO perspective that […]
Having a digital experience platform (DXP) that’s just “good enough” doesn’t cut it anymore. Whether you’re responding to shifts in the economy, society, or just customer preference, being able to deliver a robust omnichannel commerce experience is now the cost of doing business. Perficient and Episerver partnered with IDC, a leading industry research organization to […]
Eric Enge, Principal at Perficient and lead co-author of The Art of SEO (the best-selling “bible” of the SEO industry), was recognized for the second year in a row as a top digital marketing influencer by Browser Media! On the list of 100 influencers, Eric is #5. Eric has been part of the SEO industry […]
Why Is Everyone Talking about Conversational Marketing? Conversational Marketing, a term originally coined by the company Drift, has taken on many forms and definitions over the past few years. If you ask five professional marketers the definition and what ‘makes up’ conversational marketing, you may get five different understandings. Is it a variation of personalization? […]
In a recent blog I wrote called “Your Ecommerce Customers Are About to Change,” I discussed the unique opportunity businesses have been presented with due to COVID-19. Specifically, looking at how their customers, among many other things, will change forever in this new normal that we are starting to see each day. I wanted to […]
Google I/O has claimed that in the U.S. on mobile apps and Android, one in five queries, or 20% of our queries, are voice queries. Amazon has sold over 100 million devices with Alexa built-in. Is voice search really dominating the search industry? In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge […]
As a marketer, you’re used to things moving quickly. But, with the entire world undergoing unprecedented change, it can be overwhelming for you, your business, and your customers. So, how do you identify what your customers need and how you can help? Now more than ever, audience intelligence is the key. Audience intelligence is about […]
If you’re part of a hospital that halted elective procedures with the COVID-19 crisis onset, there’s a good chance your system is considering cutting its marketing budget. That’s the wrong decision. Right now is the time for organizations to be in the market communicating with their consumers, not retreating. The need for healthcare didn’t stop […]
There has been a lot of talk about what the ‘new normal’ will look like in a post-Covid world. Some are saying we may always have to wear masks on planes, while others are saying sports and concert venues will look drastically different. The future is often hard to predict, but I believe there is […]
The COVID-19 pandemic has affected all businesses. Even though this unprecedented event is still happening, now is also the time to prepare for the aftermath. In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge explains why businesses should start thinking about the post-COVID-19 era. Don’t miss a single episode of Here’s […]
