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Archive for the ‘Marketing Platforms’ Category

Taking Down the Wall Between Marketing and IT

Over the last few years, it’s become obvious that Marketing and IT departments have to work together more effectively to create the engaging, personalized and valuable customer experiences in the digital space. If you’re still not convinced, then here’s a stat to consider from a recent Gartner blog: In 2016, CMOs allocated 3.24% of revenue […]

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Ransomware Attacks – Paying the Ransom Isn’t Always Successful

As I have commented on earlier, ransomware attacks are focusing on institutions and are causing high impact outages. As this Announcement from the University indicates, they have paid a ransom and are in the process of getting their systems back. As the Kansas Heart Hospital found out, sometimes paying the ransom get your systems back. The hospital had to […]

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What’s in Your Marketing Wallet?

The marketer’s tool box is big and growing even larger each year. We have all heard the Capital One  “What’s in your Wallet?” commercial.  The implication is that this credit card is the one and only card you need.  During a presentation, it was mentioned that, on average, a marketer uses at least seven marketing […]

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My Initial Impressions of Google’s Cloud Vision API

When Google released the Cloud Vision API last month I started to think of the interesting ways that artificially intelligent image recognition could be used.  One idea that jumped to mind was enhancing the ability to search for marketing images and stock photography in a digital asset management system. As much as companies encourage individuals to tag and annotate […]

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Change Management: Is It Worth the Investment?

When I hear the words change management, my mind immediately thinks of the scene in Office Space where the employees meet with the consultants (“The Bobs”) to answer their question: “What would you say you do here?” All joking aside – change management is often misunderstood. After listening to a recent podcast about the subject, […]

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The Plethora of Digital Platforms: Which One is Right for You?

So many channels, countless vendor options The rapidly growing marketing technology landscape is converging around content, customer data, marketing, and commerce. The marketing technologies landscape diagram from Scott Brinker best illustrates the complexities we face as marketers.  In January 2014, there were 947 vendors listed. By 2015, the number of vendors exploded to nearly 2,000. CMOs and […]

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Sometimes Lives Are at Stake

If you work in technology or digital, there are projects that are “mission critical” or “do or die.” Many of our projects rate that description because our clients are asking us to help them implement a digital experience or customer experience with enterprise-wide impact. These projects are critical to the sponsors and the business, but lives […]

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Transforming Technology Obstacles into Opportunities

Just as the promise of technology in marketing is undeniable, so are the challenges many companies face when integrating it with their marketing. In many organizations, marketing teams aren’t reaching their potential in digital marketing, frequently due to technological obstacles, whether internal or external. “Kovalev v Szilagyi 2013 Fencing WCH SMS-IN” by Marie-Lan Nguyen is licensed under CC-BY […]

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Sponsored Social is All Grown Up

Over the past few years, we have watched social advertising trying to find it’s feet. According to a recent study, social ads have moved out of the toddler phase and they are walking right onto the budget sheets of traditional advertising. 52 percent of companies now have a stand-alone Sponsored Social budget for their brand and […]

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6 Common Misses When Importing Adwords Campaigns into Bing Ads

Bing Ads contributes to about 20% of the search engine market share (however it may decrease slightly over the next year due to the new Microsoft-Yahoo search partnership agreement). That’s nothing to sneeze at and definitely deserves some of your marketing time and budget. Simply importing your Google account into Bing Ads is extremely easy […]

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