I was recently asked to solve an AdWords situation where a business has multiple internal stakeholders who own separate budgets and although each stakeholder owns their own account, some of them share the same relevant keywords. There were multiple instances of stakeholders competing against one another in the search engine results pages (SERPs) for visibility […]
Cassandra McClure
Blogs from this Author
Social Channels and Your Brand: Get Into The Conversation
Out of more than one billion social media profiles worldwide in 2011, 50% of people follow brands on social media websites and 36% of social users post brand-related content. Of all the posts around brands, 95% of those posts go unanswered. For this reason, it’s important to know what your customers are saying about your […]