Beth Martin – Digital Experience Platforms
Digital Experience Platforms Blog

Beth Martin

I work with our emerging solutions practices to ensure we have a powerful marketing strategy, value proposition and lead the go-to-market streams for the emerging partnerships within Perficient. With over 20 years in B2B marketing focusing on software & consulting , I help businesses optimize go-to-market activities including but not limited to strategic planning, messaging, advertising, collateral, events and content.

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Generational Preferences that Drive Successful Content Marketing

I recently read an article on the differences between generations and how they purchase technology. It was an eye opener for me! As someone who has marketed technology and software solutions for many years, I am very interested in understanding what works at what stage in the buying process. We often talk about the buyer […]

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What’s in Your Marketing Wallet?

The marketer’s tool box is big and growing even larger each year. We have all heard the Capital One  “What’s in your Wallet?” commercial.  The implication is that this credit card is the one and only card you need.  During a presentation, it was mentioned that, on average, a marketer uses at least seven marketing […]

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Survey Says…Measurement is #1 in Most Need of Improvement!

20% of marketers believe their organizations are effective at measuring customer experience. 62% indicate that customer-focused culture is their strongest aspect of customer experience. 50% said their overall digital strategy needs more focus. The process… Earlier this year, we asked marketing leaders at Adobe Summit 2015 to take a brief survey on customer experience. This […]

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Find your healthcare providers easily with Google Search

Healthcare sites today all have “provider finders” and we rely on those those tools to help find specialists, surgeons, or doctors within our networks to maximize investment in our healthcare programs. Most of the provider search tools online are quite challenging to use and bring back so many options or irrelevant results…which is very frustrating. […]

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Search should be easy…is it?

How many times have you searched your corporate intranet to find a document that you know is “THERE” but you can’t find it? How many times have you searched the intranet, a shared drive, and ancillary support systems and still can’t find what you are looking for? How many times have you sent a note […]

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Have you optimized enterprise search?

Recently, I came across an AIIM study that focused on enterprise search and discovery trends. As a Google Search partner, we have in-depth knowledge of search and the challenges of the “knowledge worker.”  We hear from clients every day that their implementation of enterprise search helps to increase productivity and this report validated that assumption; however, […]

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CX Maturity Step 1: Knowing Where You Are

Every marketer knows that today’s customer has more choices, is better informed and more empowered than ever before. And, as marketer’s that requires us to create experiences our customers find amazing.  But, how do you define, plan and create any kind of transformation when you are not sure where you are? How do you communicate […]

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Fifth Google Search Appliance (GSA) Qualified Deployment Specialist Certified

Today, we welcome Alok Gupta, technical architect, to an elite membership in Perficient’s Google practice. He is the 5th person to receive the GSA certified deployment specialist designation. The 4-part certification process is rigorous and designed to validate the experience of individuals among search partners. The qualification process includes certification in core GSA fundamentals and […]

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What’s trending with Enterprise Search?

Enterprise search tools have been around for many years and it is the easiest way for us be more productive by uncovering the value of information assets stored in our databases and file shares. Then why are there so many studies and articles showing that knowledge workers spend at least 15 to 25%of their workday searching […]

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Digital Experience Platforms

Your key resource for trends, opportunities, and technical perspectives about content and commerce technology platforms that support your overall digital marketing strategy.