Sponsored Social is All Grown Up

Over the past few years, we have watched social advertising trying to find it’s feet. According to a recent study, social ads have moved out of the toddler phase and they are walking right onto the budget sheets of traditional advertising.
52 percent of companies now have a stand-alone Sponsored Social budget for their brand and find Sponsored Social to be in the top three most effective marketing investments they make.

“We have created the Creator economy, a place where content has real power. Sponsored content has the ability to dramatically change the trajectory of conversations and sentiment for and about brands; we have the power to send products flying off of shelves.” – Ted Murphy, Chairman and CEO of IZEA

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Social media marketers are finding sponsored social to be as effective as many traditional marketing approaches, including online display advertising, television commercials, and celebrity endorsements.
Other findings:

• 54 percent of marketers feel better about sponsored social than they did a year ago
• Marketers are willing to pay 2.1x premium to sponsored video and blog posts versus other forms of sponsored social
• About 2 out of 5 consumers are seeing more sponsored social messages than one year ago
• Sponsored social is perceivedby social media users to be equally or more effective than TV commercials and far exceeded banner and traditional print/radio ads in terms of effectiveness

Ahhh….sponsored social. You’ve grown up so fast.