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Data & Intelligence

Role of Data in Digital Transformation

As we move into 2017, Digital Transformation is seen as a core competency instead of innovation for information leaders (especially sales and marketing). In addition, digital spend is an important contributor in 2017 for IT and spend is projected to increase 2.9% (Gartner IT Spend Worldwide Forecast). Here is what the industry analysts have to say:

Data Intelligence - The Future of Big Data
The Future of Big Data

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The dynamics of digital are breaking the barriers between IT and business. In addition, the technology trends are hybridizing the cloud and on-premises world. Data is a key driver both behind the scenes and in front end solutions (using analytics) for a quicker time to value and data driven decision making. The below from McKinsey shows organizational change that will support a Digital Transformation journey:

Over the next few parts of this blog series, I will breakdown a digital journey into the following categories and will discuss how data impacts these categories:

  • Data & Information Platform
  • Customer Journey Platform
  • Analytics & Intelligence Platform

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Arvind Murali, Chief Data Strategist

Arvind Murali is the Chief Data Strategist for Data Governance with Perficient. His role includes defining data strategy and governance to deliver transformative data platforms. Arvind has served as an executive advisor for data strategy and governance to organizations across several industries. Arvind’s dedication to solving challenges and identifying new opportunities has provided valuable business-focused results for clients, such as providing self-service access to data for global sales teams; helping physicians create informed wellness plans; and delivering insights about current supply chain inventories. He is a passionate Vlogger on YouTube and discusses real-world insights, data platform trends, and the importance of governance as big data continues its exponential growth.

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