With nearly three decades of experience directing commercial lending, corporate finance, and insurance for leading brands, Perficient’s Insurance Principal, Brian Bell, stands at the forefront of our financial services practice. In the increasingly competitive insurance landscape, organizations must strategically leverage digital transformation, and Brian excels at navigating this evolution to deliver maximum client value across […]
Influencing Shopping Lists with Gen AI for Consumer Goods
What makes a consumer buy a product from one brand over another? The answer used to be brand loyalty and quality of product, but the landscape for consumer goods companies has recently flipped upside down. Anymore, consumer goods companies gain and retain loyalty from customers because of the experiences they provide. Thankfully, generative AI has […]
Consent Management for Compliance and Customer Experience Benefits
Data privacy has become an increasingly complex subject, especially with the introduction of the California Consumer Privacy Act (CCPA) and similar regulations emerging in other states. Non-compliance with these regulations can result in hefty fines, as seen with Sephora’s recent $1.2 million penalty. The Growing Need for Consent Management The proliferation of privacy laws and […]
Why Content Is the Key to Opening Healthcare’s Digital Front Door – Part 3: Medical Devices
This is the third and final part of our series in which we’re discussing healthcare’s digital front door — the technologies and strategies you use to engage with consumers throughout their journeys. By now, you are getting the idea that a cohesive content strategy is key for consumers to open your digital front door and […]
Your Playbook for Building Trust in Artificial Intelligence for Medical Devices
A recent study revealed that 75% of patients in the U.S. don’t trust artificial intelligence and machine learning when it comes to their healthcare. But for medical device manufacturers, the promise of AI is vast, and a growing number of devices are leveraging machine learning to glean deeper insights and improve patient outcomes. In fact, […]
Personalize to Master your Digital Marketing Strategy – Perficient Featured in CMSWire.com
In the fast-paced world of digital marketing, staying ahead of the curve is crucial for success. One of the most effective strategies in today’s landscape is personalization. Understanding and implementing personalization techniques can significantly enhance customer engagement, conversion rates, and brand loyalty. Perficient’s very own David San Filippo has authored yet another blog post that […]
The Road to Revolutionary Automotive Commerce: Discussion with Justin Racine
Revolutionizing the Road to Modern Automotive Commerce I recently spoke with Justin Racine, our Principal of Unified Commerce, exploring how commerce is quickly evolving in the automotive industry. In my first video with him, we covered how: Consumers are demanding real-time experiences and fast product deliveries, including online purchases and curbside pickups. Immersive experiences are becoming […]
Where is the OMS Market Going?
Businesses are increasingly looking to innovative solutions that streamline their operations. One critical aspect of business operations is order management, which plays a pivotal role in ensuring customer satisfaction and efficient supply chain management. The future state of commercial order management systems promises to revolutionize this essential function, solving current problems while expanding capabilities to […]
AEM Customization: How to Add a Custom Action Button to the AEM Assets Action Bar Menu
Recently, a client approached us with a requirement to update content fragment elements data, Assets metadata, and Folder metadata via an Azure-based API. Our initial solution was to implement a JMX script, which could be started by an admin user group with valid parameters. However, this was a rather limiting solution, as normal AEM authors […]
Mastering B2B as a Distributor: A Business Growth Odyssey
In the dynamic world of business-to-business (B2B) distribution, mastering the art of distribution can be both rewarding and challenging. Distributors play a crucial role in the supply chain, acting as intermediaries between manufacturers and end customers. Turning B2B challenges into opportunities often requires a proactive, adaptable, and innovative approach. It’s essential to stay customer-focused, monitor […]
Medical Device Marketing: How You Can Watch Your Language and Drive Greater Engagement
Inspired by my colleague Michael Adkins’ recent post on word choice in healthcare marketing, I thought I’d explore how word choice, language, and tone can help shift prospect medical device buyers into long-term loyal customers. For device makers and marketers, this can be a tough ask, as you’re often dealing with several disparate audiences, from […]
Perficient Principal’s Articles on Composable Featured in CMS Wire
In the ever-evolving realm of digital transformation, staying ahead of the curve is paramount. This is where Composable Architecture steps in, reshaping the way businesses construct and manage their digital landscapes. We’re excited to introduce you to two illuminating articles recently featured on CMSWire.com, “The Heart of Composable Architecture,” and “Navigating the Long Tail of […]