Mack Reed | Perficient IT Communications Blog
Perficient IT Communications Blog Blog

Mack Reed

I am Innovations Director with Perficient's Interactive Agency CC, and a lead consultant, focused social strategy, mobile development and user-experience design. Our division specializes in helping brands and businesses find their footing and thrive in the volatile, fast-evolving intersection of people, process and technology. If your company needs insight or solutions in social media, mobile strategy, marketing and user-experience design, drop me a line. I'd love to talk with you.

Posts by this author:

Forrester’s 10 Mobile Trends for 2011 – Now What?

I’m a strategist on mobile and social technology. I won’t claim to be one of the best, nor even a shining example of innovation (I’ll leave that to greater egos than mine) but I know two things hold true for corporate strategy at all levels. The more you know, the stronger your strategy will be. […]

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Mobile Apps and the False War of Numbers

Mobile app developers are waging something of an ideological flame war on the message boards where such things matter: Apple devotees tout the ubiquity of iOS-enabled iPhones, iPads and iPod Touches, pointing out that because Apple’s App Store and SDK (software developers’ kit) came first, it now owns the market and like an 800-pound gorilla […]

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Apple to Launch Mobile Payments

I’m not prescient. Honest. But the futuristic notion of mobile-based payment – which seemed a vague rumbling just a few short days ago is now ballooning into the bona fide mobile-IT strategy trend of 2011: First Google’s Eric Schmidt hints that the search-and-services giant will be “all about mobile” in ’11. Then came today’s thumper: […]

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Will mobile money follow Google’s lead?

As you develop your company’s mobile strategy, you’ll want to keep the following (subtly announced) prediction of the future in mind: Google will be “all about mobile” in 2011. Soon-to-be-former CEO Eric Schmidt says so in the most recent Harvard Business Review: Google needs to do some serious spade­work on three fronts. First, we must […]

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Mobile Future Shock – is the Square Reader More than Just a Gadget?

Does the notion of mobile strategy make your palms sweat? And if so, is it with fear or excitement? With me, it’s more of the latter. As companies begin extending their brands, services and products into the mobile space, they are strengthening bonds with consumers, and a host of solutions are rising up to meet […]

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