In the always-on digital world we live in, the convenience of mobile devices and online commerce have evolved the simplest tasks like calling a cab, ordering takeout, or shopping at our favorite stores.
Because we all participate in online commerce on a daily basis, we have certain standards of what qualifies as an exceptional or less-than-ideal experience. Think back to your last online shopping experience – what was it like? Did you find what you needed? Was the site difficult to navigate or view on a mobile device? Were there enough customer reviews to help you make a decision on your purchase?
For the less-than-satisfactory eCommerce sites that exist, yours has the opportunity to be so much more. In our experience with clients, we have found three drivers to success for eCommerce:
- Products are easy to find
- Buying process is simple and efficient
- Order fulfillment must be fast and accurate
Whether you’re a B2C or B2B buyer, this is the experience we all desire. Download our latest guide to understand how to align your B2B commerce strategy with a best-in-breed product information management (PIM) solution and answer questions such as:
- What challenges do B2B companies face when establishing a commerce site?
- What is the benefit of a strong PIM-commerce solution?
- Is it better to choose a best-in-breed or multi-domain solution?
- What is the path for improving the B2B commerce experience?
