“The times they are a-changing,” to quote Bob Dylan, and this couldn’t be more true for B2B sales. Self-service B2B commerce is on the rise, estimated to grow from $780 billion in 2015 to $1 trillion by 2020.
While traditional B2B selling channels remain influential, the combination of ubiquitous digital technologies and increasing buyer expectations have led a rapid shift towards B2B eCommerce.
According to DemandGen, 53% of B2B buyers stated social media played a key part in evaluating a vendor’s products or services. LinkedIn, blogs, and YouTube/Vimeo were named as the top resources accessed during a buyer’s initial research.
To succeed in the continuously evolving commerce landscape, B2B sellers need to adapt their strategies with a B2C focus. Companies will have to shift the way they think of the end customer and the buying experience.
Our latest guide examines trends that are driving B2B companies to re-platform and rebuild their eCommerce sites, including:
- Optimize the B2B experience to match B2C expectations
- Provide a unique and personalized experience
- Create an environment for companies to support self-service
- Integrate eCommerce with back-end systems using APIs
The guide also features success stories from clients that have embraced these trends to gain a leading edge in their industries.
Download the guide today, and learn how commerce platforms like Magento can position your company to exceed customer expectations with the B2B buying experience.
