Mobile

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Upgrade Your Mobile Experience With Mini Apps and App Clips

Have you heard about Mini Apps or Apple’s new App Clips feature?  I think these technologies have a way to dramatically improve the mobile experience if you can take advantage of them.  Both concepts are relatively new, with Apple’s App Clips becoming available in IOS 14 this month (see our Prepare Your App for IOS […]

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Prepare Your App for iOS 14

Now that iOS 14 is available, there has never been a better time to get your app up and running with the latest operating system.  With iOS adoption rates so high, at nearly 80%, most users will update their devices once given the opportunity. The sooner you update and begin testing your app the more time you’ll have to perfect […]

The Explosion of the US Food and Grocery Industry During COVID-19

Even in trying times, opportunity presents itself to those that are vigilant and watchful. The US ecommerce food and grocery industry is growing at an accelerated rate as a result of the COVID-19 crisis. Online spending and grocery shopping rates have doubled since 2019 and is projected to increase throughout 2020 as end-users exercise caution while procuring […]

How to Differentiate Your B2B Products During COVID-19

COVID-19 has completely changed the way B2B businesses sell products to customers. Traditionally a buyer would experience the product and its features first-hand, determine if the product will meet expectations, and make purchases in an office setting. Unfortunately, the ability to safely go through that process is not an option during these unprecedented times. Businesses […]

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Mobile Solutions for B2B Medical Sales

B2B medical sales involve the purchasing of medical supplies, including personal protection equipment (PPE) such as masks, gloves, goggles, and face shields, and typical customers are labs, hospitals, clinics, manufacturing companies, and clean rooms. These products protect the wearer from their environment where infection, disease, or dangerous chemicals may be present. In hospitals, the wearer […]

Google's Ben Morss and Eric Enge on Why Google Now Allows Third Party Javascript In Amp

Why Google Now Allows Third Party JavaScript in AMP – Here’s Why #235

Many web developers had been dreaming about including JavaScript in AMP pages as the natural form of AMP bans JavaScript. Now it looks like their dream has come true. In this episode of the award-winning Here’s Why digital marketing video series, Ben Morss joins Eric Enge to explain why Google now allows third-party JavaScript in AMP and […]

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A Seamless User Experience with PWAs: The Best of Both Worlds

Modern businesses must invest in eCommerce to keep up with their competition. Over the last several years we have seen a drastic increase in B2C eCommerce sales, and many of those orders are placed on a mobile device such as a smartphone or tablet. These days, it’s easy for a person who sees an advertisement […]

Eric Enge and Google's Ben Morss on Why Google Plans To Give Non Amp Pages The Same Treatment As Amp Pages

Why Google Plans to Give Non-AMP Pages the Same Treatment as AMP Pages – Here’s Why #234

Implementing Google AMP can be a challenging task for many web developers. Great news! Google is working on a project that allows non-AMP pages to be treated like AMP Pages. In this episode of the award-winning Here’s Why digital marketing video series, Ben Morss joins Eric Enge to give some insights on the work Google has been […]

A Business Solution with Oracle Analytics Cloud in 6 Weeks

Access to business analytics is key to the success of almost every business operation. There are several challenges though that hinder business owners from accessing up-to-date and reliable information. Here are some of the challenges that the lines of business typically encounter in their day-to-day operations: Information is distributed across several applications and systems Reliance […]

Eric Enge and Google's Ben Morss on Why Amp Linker Is Making Analytics For Amp Better

Here’s Why AMP Linker is Making Analytics for AMP Better – Here’s Why #233

Website developers have seen some problems with analytics in AMP pages where bounce rate is high and there are artificially higher user and session counts. Now these problems have been solved, as Google has developed AMP Linker to help developers get accurate traffic reports. In this episode of the award-winning Here’s Why digital marketing video series, we […]

Eric Enge on Why You Should Learn About Amp's New Features

Why You Should Learn about AMP’s New Features – Here’s Why #227

Google just announced two major additions to AMP that will help developers’ jobs become easier in improving the mobile experience for site visitors. In this episode of the popular Here’s Why digital marketing video series, Eric shares some of AMP’s new features and why you should learn about them.  Don’t miss a single episode […]

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How to integrate SMS with Amazon Connect

In the past, call centers worked like this: A customer with an issue would phone into a support line, never knowing how long they’d be on hold for. It could take multiple calls to resolve the issue, creating a less-than-ideal experience for the caller. In today’s digital-first world, the traditional call center is undergoing a […]

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