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Why Google Now Allows Third Party JavaScript in AMP – Here’s Why #235

Many web developers had been dreaming about including JavaScript in AMP pages as the natural form of AMP bans JavaScript. Now it looks like their dream has come true. In this episode of the award-winning Here’s Why digital marketing video series, Ben Morss joins Eric Enge to explain why Google now allows third-party JavaScript in AMP and […]

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A Seamless User Experience with PWAs: The Best of Both Worlds

Modern businesses must invest in eCommerce to keep up with their competition. Over the last several years we have seen a drastic increase in B2C eCommerce sales, and many of those orders are placed on a mobile device such as a smartphone or tablet. These days, it’s easy for a person who sees an advertisement […]

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A Business Solution with Oracle Analytics Cloud in 6 Weeks

Access to business analytics is key to the success of almost every business operation. There are several challenges though that hinder business owners from accessing up-to-date and reliable information. Here are some of the challenges that the lines of business typically encounter in their day-to-day operations: Information is distributed across several applications and systems Reliance […]

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Here’s Why AMP Linker is Making Analytics for AMP Better – Here’s Why #233

Website developers have seen some problems with analytics in AMP pages where bounce rate is high and there are artificially higher user and session counts. Now these problems have been solved, as Google has developed AMP Linker to help developers get accurate traffic reports. In this episode of the award-winning Here’s Why digital marketing video series, we […]

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Why You Should Learn about AMP’s New Features – Here’s Why #227

Google just announced two major additions to AMP that will help developers’ jobs become easier in improving the mobile experience for site visitors. In this episode of the popular Here’s Why digital marketing video series, Eric shares some of AMP’s new features and why you should learn about them.  Don’t miss a single episode […]

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How to integrate SMS with Amazon Connect

In the past, call centers worked like this: A customer with an issue would phone into a support line, never knowing how long they’d be on hold for. It could take multiple calls to resolve the issue, creating a less-than-ideal experience for the caller. In today’s digital-first world, the traditional call center is undergoing a […]

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Of Mice and Touch Devices: A Google Tag Manager Story

As a technical analyst, I was working closely with a client to ensure they were tracking the most important parts of their website. Here was our solution: The client’s request: Track the bottom navigation on the website that only appears on a mobile device using Google Tag Manager (GTM). Sounds fairly standard. Inspect some elements, […]

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Perficient Digital Wins IAC Award for New App

Perficient Digital is proud to partner with our clients in creating better experiences for their customers and internal teams. We’re even more proud when that hard work is recognized by other experts in our industry, which happened this week when the new, multi-platform mobile app we helped create for GM Financial was named Best Financial […]

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Why Fewer than 50% of B2B Sellers Have Mobile Optimized Sites

B2BecNews recently published survey results indicating that most manufacturers and distributors are behind in developing a mobile strategy. In fact, less than 50% of manufacturers currently have a mobile-optimized website. Senior commerce consultant Karie Daudt, who recently joined Perficient Digital after serving as VP of Marketing & Customer Experience for Insite Software, weighed in on why this […]

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MicroStrategy World: Optimizing Healthcare with Mobile Analytics

Juliet Silver, Chief Strategist for Healthcare, presented on optimizing healthcare operations with mobile analytics. Healthcare Market Forces There are a number of market forces that influence healthcare Healthcare is about 17% of our GDP 25% of healthcare interactions will be exclusively digital by 2022 The remaining 75% will gravitate to coordinated real time systems delivering […]

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Need BI? Get Trusted Analytics Advice by Experts, for Experts

When it comes to business intelligence, where do the experts go to learn? The answer is Perficient. Since the SIMON app launched, Perficient has been on the road with AllianceBernstein and MicroStrategy sharing how to turn analytics into action. At conferences and private events all around the country, the past few months have been full […]

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Instead of Mobile-First, How About Mobile-By-Design?

While this year’s NRF was full of the promise of AI and machine learning to enhance customer experiences across digital channels, I couldn’t help but think that while AI is exciting, sexy, and can probably deliver on the promise of great CX once fully implemented and refined (over time), what about a customer’s experience right now?  […]

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Progressive Web Apps: Bridging the eCommerce Experience Gap

Reaching customers on their mobile devices isn’t just a suggested practice, but required. In fact, 89% of people are likely to recommend a brand after a positive brand experience on mobile. To that end, commerce players can reach their customers in a few different ways: responsive web design, native mobile apps, or progressive web apps. […]

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AllianceBernstein’s Mobile App Empowers Sales Teams in Real Time

How to Best Enable On-the-Go Sellers What if you could improve the customer engagement experience and provide your sales team with a customer-facing toolkit? And what if it gave real-time insights? And what if it was mobile? Do you need proven effectiveness, because it’s got that, too. Meet SIMON (Sales Intelligence Mobile Optimized Network). Perficient’s MicroStrategy […]

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Design Tips to Make Your Lightning Community Dazzle

Why Brand My Salesforce Community? A brand is much more than a memorable logo, clever tagline, and a cohesive palette of colors or clean lines and typography. Bottom line, it’s about providing added value for your customers, building trust through quality and consistency, and ultimately boosting customer satisfaction and loyalty. Beyond a customer’s perception of […]

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Store PowerApp Camera Photos in SharePoint or OneDrive

In order to capture a Photo taken from a PowerApp, we are going to take advantage of the Camera control to capture an image and pass that to a Flow which will save it to SharePoint on OneDrive. The process relies on the workflow expression Base64ToBinary() which we will call within the Flow to convert […]

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Our Tested Framework for Customer Service Community Success

Self-Service Communities Used for Customer Service On the Rise Trends show that customers prefer self-service communities when it comes to accessing support. Customers demand fast service anywhere, anytime. Today, customers have more choice: more products to buy, more information to influence purchasing decisions, and more devices and channels over which to seek customer service. What […]

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How the IoT will Impact Healthcare

Let’s be honest, when it comes to our health we all want prompt and personal care. As a patient, we want the cost to be low, and the feeling of empowerment to be prevalent throughout the experience. Our world is becoming increasingly connected through the development of technology. With these extensive levels of connectivity, the […]

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Mobile Everything? Considerations Before Delivering Mobile Access

We frequently see projects these days with a requirement for mobile access to corporate technology platforms. For clarity, I am limiting my definition of “mobile” to cell phones. We hear three common drivers behind this requirement. The first driver is remote access (outside the office) to these platforms. Second is a changing employee population which […]

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