Mobile

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If 5G is supposed to be a game-changer, what’s the game?

Part of Apple’s iPhone 12 family announcement included a big push around 5G capabilities and the promise of a better life, all because users will be able to do things faster than they did before.  Apple (and others) are calling 5G a “game-changer” but is it?  And if it is, what exactly is the 5G […]

What Businesses Should Expect for Commerce This Holiday Season

Before we could blink, summer ended, and the holiday season is now just around the corner. The COVID-19 pandemic has already impacted several facets of digital commerce, and many businesses will have to make certain adjustments as holiday spend continues to move online. Here are some tips that will prepare your business for the digital […]

The Benefits of Utilizing a Progressive Web Application in Digital Commerce

A progressive web application (PWA) is a software application built with HTML, CSS, and JavaScript to run within and depend on a standards-compliant web browser. PWAs exploit their reliance on these browsers to overcome conventional web browsers application development challenges, such as browser-compatibility and feature availability. There is a tremendous opportunity for a unified and […]

Not All Texts Are Created Equal

Not All Texts Are Created Equal

Whether you work in big tech or the service industry, you are retired or grudgingly buying your pre-teen their first smartphone, let’s face it, texting has become the most used communication tool in your daily life.  SMS (Short Message Service), aka “Texting”, enables many to skip voice communication altogether and opt for the instant power […]

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Introduction to AI-Powered “Live Search” for Magento

Consumers are increasingly moving to mobile commerce for their shopping needs, but how many are completing their orders? I attended the Adobe webinar “AI-Powered ‘Live Search’ for Magento + Early Adopter Program” and found that shoppers struggle with completing mobile purchases due to search inconsistencies. Magento is working to remedy this with Live Search built […]

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Upgrade Your Mobile Experience With Mini Apps and App Clips

Have you heard about Mini Apps or Apple’s new App Clips feature?  I think these technologies have a way to dramatically improve the mobile experience if you can take advantage of them.  Both concepts are relatively new, with Apple’s App Clips becoming available in IOS 14 this month (see our Prepare Your App for IOS […]

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Prepare Your App for iOS 14

Now that iOS 14 is available, there has never been a better time to get your app up and running with the latest operating system.  With iOS adoption rates so high, at nearly 80%, most users will update their devices once given the opportunity. The sooner you update and begin testing your app the more time you’ll have to perfect […]

The Explosion of the US Food and Grocery Industry During COVID-19

Even in trying times, opportunity presents itself to those that are vigilant and watchful. The US ecommerce food and grocery industry is growing at an accelerated rate as a result of the COVID-19 crisis. Online spending and grocery shopping rates have doubled since 2019 and is projected to increase throughout 2020 as end-users exercise caution while procuring […]

How to Differentiate Your B2B Products During COVID-19

COVID-19 has completely changed the way B2B businesses sell products to customers. Traditionally a buyer would experience the product and its features first-hand, determine if the product will meet expectations, and make purchases in an office setting. Unfortunately, the ability to safely go through that process is not an option during these unprecedented times. Businesses […]

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Mobile Solutions for B2B Medical Sales

B2B medical sales involve the purchasing of medical supplies, including personal protection equipment (PPE) such as masks, gloves, goggles, and face shields, and typical customers are labs, hospitals, clinics, manufacturing companies, and clean rooms. These products protect the wearer from their environment where infection, disease, or dangerous chemicals may be present. In hospitals, the wearer […]

Google's Ben Morss and Eric Enge on Why Google Now Allows Third Party Javascript In Amp

Why Google Now Allows Third Party JavaScript in AMP – Here’s Why #235

Many web developers had been dreaming about including JavaScript in AMP pages as the natural form of AMP bans JavaScript. Now it looks like their dream has come true. In this episode of the award-winning Here’s Why digital marketing video series, Ben Morss joins Eric Enge to explain why Google now allows third-party JavaScript in AMP and […]

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A Seamless User Experience with PWAs: The Best of Both Worlds

Modern businesses must invest in eCommerce to keep up with their competition. Over the last several years we have seen a drastic increase in B2C eCommerce sales, and many of those orders are placed on a mobile device such as a smartphone or tablet. These days, it’s easy for a person who sees an advertisement […]

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