Digital Experience

A few weeks back, I wrote about key trends that would impact the medical device world in 2024. This time around, I’m going to be counting down some 2024 resolutions for medical device marketers. In most organizations, nobody is closer to consumer audiences as the marketing team, and that is no different in the med […]

In the world of Generative Artificial Intelligence (AI), a new era of large language models has emerged with the remarkable capabilities. ChatGPT, Gemini, Bard and Copilot have made an impact in the way we interact with mobile device and web technologies. We will perform a comparative analysis to highlight the capabilities of each tool.   […]

The medical device industry is in a constant state of evolution. We are seeing more sophisticated consumer expectations, advancements in technology, regulatory changes, and changing healthcare needs – just to name a few. As we gaze into our crystal ball, five key trends have bubbled up. Let’s look at what is poised to impact the […]

Welcome to the informative series of Salesforce CPQ. In the previous part of this article, we’ve seen What Salesforce CPQ is, understood what actual configure, price, and quote are, how to sign in for CPQ enabled org, and many more. You can go with this link if you have not read it yet. In this […]

WordPress, which began as a blogging platform, is now one of the most popular content management systems on the web. Its popularity is largely due to its being free and familiar for most digital marketers and IT professionals. However, as a DXP (Digital Experience Platform) consultant, I believe that WordPress is not the best choice […]

Last week, Boston was a buzz with innovation, big announcements, and a shared vision for the future of digital experience at Acquia Engage 2023. Among the myriad of insightful sessions and keynotes, two emerging themes took hold: the evolution of AI and the imperative of accessibility. The event illuminated how these facets shape a more inclusive […]

This is the third and final part of our series in which we’re discussing healthcare’s digital front door — the technologies and strategies you use to engage with consumers throughout their journeys. By now, you are getting the idea that a cohesive content strategy is key for consumers to open your digital front door and […]

Fresh from the latest experimentation and personalization conferences, it’s evident that while artificial intelligence (AI) is the top trend, personalization remains a pivotal factor in your website and native mobile app. Surprisingly, many companies still underutilize this powerful tool. They may experiment with geo-targeting and content tweaks but struggle to see the direct impact on […]

A recent study revealed that 75% of patients in the U.S. don’t trust artificial intelligence and machine learning when it comes to their healthcare. But for medical device manufacturers, the promise of AI is vast, and a growing number of devices are leveraging machine learning to glean deeper insights and improve patient outcomes. In fact, […]

Each year, Acquia hosts the esteemed Acquia Engage Awards, recognizing exceptional projects brought to life through their platform and products. The finalists have been announced, and Perficient is proud to have played a pivotal role in three projects that have earned finalist status in their respective categories.  Excellence in Governance: Dana- Farber Cancer Institute  Leaders […]

Let’s Connect at the Puerto Rico CIO & IT Leadership Conference From October 12, 2023 to October 13, 2023, we will have several Perficient colleagues at the Puerto Rico IT Cluster’s CIO & IT Leadership conference to support companies in the region as they continue to transform through digital technology. Our industry, technology, and strategy […]

Apple vs. Meta: The Illusion of Privacy I recently saw the buzz around the new Threads app, Meta’s new text, video, and image-sharing app which gained millions of subscribers within a few hours of launch. The onboarding was so simple that… I started to mindlessly tap “Next” until… I noticed a weird step They say […]