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Meet Perficient’s Chief Strategists: Arvind Murali

Thrilling our clients with innovation and impact – it’s not just rhetoric. This belief is instrumental for our clients’ success. In 2018, we introduced our Chief Strategists, who provide vision and leadership to help our clients remain competitive. Get to know each of our strategists as they share unique insights on their areas of expertise. The […]

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Cambridge Analytica: Recommendations on Data Ethics

Before going deep into Data Ethics, I would highly recommend watching the documentary The Great Hack on Netflix which summarizes Cambridge Analytica’s involvement in the largest Data Ethics issue and how it played a role in Brexit, the Trump Campaign, the Cruz Campaign, and others. It is also interesting to know that the people who […]

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Customer Loyalty vs Customer Experience

I spend a lot of time with clients who very much want to create a relationship with their customers, patients, etc. A lot of them use a combination of their data plus a range of 3rd party data to round it out. Many have a loyalty program or want to initiate a loyalty program believing […]

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Intelligent Resilience

The Resilience of your Intelligence Regardless of what department or area you work in it is critical that your company is set up to handle storms and disasters that may come.  I’ve been following Hurricane Dorian, like many of you probably have been, and along with praying and hoping for the people in its path, […]

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Science is Interesting: The Human Brain Project

Have you heard about the Human Brain Project? It is one of the largest funded projects to build a super computer that will replicate the molecular architecture of the human brain. This was done to understand how brain comprehends diseases, genomic sequencing, and eventually to correct the defects behind human brains. It included nuero-scientists, data […]

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Should Auto Dealers Use Chatbots On Their Websites?

The growth of chatbots in the auto industry is undeniable. They have flooded the industry and are being used in multiple ways. Some of the uses are positive and others are negative. One of the negative, and most controversial, ways these chatbots are being used is occurring at the dealership level. Almost every dealer has […]

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Artificial General Intelligence and A Human-Robot Partnership

The famous example that would be given about artificial general intelligence (AGI) is when a autonomous car has the rational ability to make a strong decision of what direction to take. Take an example of a car driving in a lane autonomously. It has to make 1 of 2 options in an accident prone path. […]

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The Science of Artificial General Intelligence

I was just listening to an Audio Book titled “The Fourth Age: Smart Robots, Conscious Computers, and the Future of Humanity” and going through an interesting period of listening and comparing the Dualism Theory and Artificial General Intelligence. This is an interesting thought and wanted to share it with you expecting comments and thoughts. Let […]

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Perficient at THAT Conference

This past August 5th – 8th, a dozen and a half Perficient employees from across the country converged and attended THAT Conference in Wisconsin Dells, WI.  THAT Conference is branded as a “Summer Camp for Geeks”.  From the THAT Conference website, it is described as follows: “THAT Conference is the “Summer Camp for Geeks” that combines […]

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Top 10 Analytics Sessions at 2019 Oracle OpenWorld

At Oracle OpenWorld this year the analytics track is jam packed with great sessions covering the full suite of Oracle Analytics products and capabilities. There are so many great analytics sessions it was hard to whittle it down to just 10. That said, below are my top 10 picks for ‘must see’ analytics sessions at […]

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Data Strategy at Strata Data Conf New York

It’s no secret that data is a massive asset when it comes to making better business decisions. But gaining the valuable insights required to make those decisions requires quality data that you can trust. And to accomplish this you need a data strategy. Without understanding your business objectives, identifying use cases, knowing how your users […]

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Time Travel With Your Data – No Flux Capacitor Required

Have you ever said something like “I wish I could go back when…” maybe it was to re-live an awesome vacation or some funny event.  But, if you work with data you’ve probably said that same thing, but not for nearly as pleasant circumstances.  Maybe you’ve said it because the data you’ve been importing since […]

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The Auto Industry is Unique, Marketers Should Take Advantage

Digital marketers in the automotive industry need to take advantage of the uniqueness of the industry. There are two specific factors I want to discuss that make the industry so unique. First, the auto industry is required to report industry-wide sales to the government and the public. Second, its transactions are done entirely in-person rather […]

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Finding Answers In Your Data Should Not Be a Chore

I hate looking for clothes to wear, especially if I’m in a hurry.  Sometimes life gets crazy and my favorite shirt may still be in the dryer, or I can’t find the match to a sock I already have in my hand.   Something easy can turn into a chore very quickly when things aren’t organized. […]

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The Role of Automotive OEM Websites: Drive Sales or Leads?

Since the dawn of digital, the consensus has been that the Tier 1 OEM site should drive leads for the dealer group, and the sales conversion should be the responsibility of the dealer. That line of thinking has been accepted as the standard, as the generation of a lead was the furthest down the funnel […]

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HyperIntelligence at the Disney Data & Analytics Conference

The Disney Data & Analytics Conference at Disney’s Coronado Springs Resort is being held in Orlando, Florida August 20-21, 2019.  This conference introduces attendees to the tools and training needed to integrate advanced decision-making techniques into business processes that center on the experience of customers, clients, and guests. One such tool that you’ll find at […]

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Why Healthcare is Moving to Cloud: Data Security

The following is the first blog in a series about why healthcare organizations are moving to the cloud. Gone are the days of healthcare organizations wondering if they need to utilize the cloud. They must now decide how to best utilize it. Business and tech leaders report that increasing cloud usage is one of their […]

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5 Digital Transformation Interests for IT Service Providers

Gartner predicts a whopping 70% growth in artificial intelligence (AI), while niche vendors such as KenSci and viz.ai are shaking industries with their industry specific intelligence. In addition, software vendors such as Informatica and Microsoft are heavily investing in putting pervasive AI in their own technologies to efficiently use their software for better augmented intelligence […]

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Moving from Narrow AI to Artificial General Intelligence

Microsoft’s investment of $1 billion in OpenAI to build Artificial General Intelligence (AGI) shows a market trend moving towards the next phase of AI. While this has economic benefits of scale, AGI is only possible if software and hardware work together in perfect harmony. In the last decade, the general AI community has been very […]

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