Strategy

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Sitecore Personalization with Snippets – Part 3, Embedded Macro Personalization

In part 1 of this series, we discussed how personalization rules can be embedded within Snippets, and where ever those Snippets are added to pages, those personalization rules will execute.  This is handy when you are personalizing pieces of global elements such content that appears within main navigation or footers. In part 2, we introduced […]

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Sitecore Personalization with Snippets – Part 2, Macro Personalization

In part 1 of this series, we discussed how personalization in Sitecore can be embedded within a Snippet to create personalization rules that are used within global (or reusable) elements like headers or footers.  In part 2, we will now discuss how Snippets create a whole new type of personalization in Sitecore – macro personalization. This […]

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Sitecore Personalization with Snippets – Part 1, Embedded Personalization

What is a Snippet? Snippets provide some much needed functionality within the Sitecore CMS. If you’re not familiar with Snippets, they allow content editors to design and create “reusable page fragments” (or in atomic design terminology organisms) that can be used and reused within pages of your Sitecore site.

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Twelve Reasons to be Excited about Sitecore 9!

I have had the chance to review Sitecore 9 and I have to say, there are quite a few things to be excited about. This blog post will give you my take on a dozen changes you will want to take note of in Sitecore 9. A few of the more noteworthy changes deserve a deeper dive and will be covered in depth in future blog posts.

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Drive traffic to your website with SEO – Part 1

I have been managing websites for over 10 years. I have been lucky enough to work with some of the best SEO agencies in the world. I have also been in the position where I have had no budget for SEO and had to optimize the site myself. Certainly, if budget permits, I recommend hiring […]

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