Measurement

Managed service offerings (MSO) is the department in an organization responsible for all application support activities. These support engineers work on various technologies, take care of the numerous support issues, and provide resolutions. Here’s why support analysts are important members of any business. The Role of the Application Support Analyst Support analysts fix the application […]

A functional, seamless user experience is critical for businesses operating in digital spaces. Applying this concept to website design plays an important role in whether the website’s visitors can accomplish what they came for. An iterative design methodology is a great framework to introduce refined designs continuously, and although those designs may look great, how […]

Product innovation teams can have a multitude of ideas or designs for products that will forever change the way their client’s businesses work, as well as how consumers interact with them. But successfully reaching that point is often difficult. Launching a product that benefits the client and makes it to market successfully is a double […]

While it is important to have a regular cadence of measurement, looking at your yearly impact from marketing efforts helps shed light on bigger behavior trends.

Want to know how your organization is performing against business objectives? Well then get your KPIs defined and ready.

Goals give insight into what users want/need to achieve, and also serve as a measurement tool for how users are engaging and if the experience we have delivered is helping them accomplish their job-to-be-done.

Data is one of THE most important factors when it comes to strategy and marketing. Data helps to inform the plan for engaging and delivering the best customer experience through digital channels and assets.

We are all about data-driven marketing and actionable insights from data, but when you collect data in multiple places, things can get sticky. Let’s see how to best use data from these systems.